ZoomInfo

Feeling grateful for all the incredible people who drive our success! Thank you to our 35,000+ customers for your trust, our employees for your dedication, and our partners for your collaboration.

AI tools are everywhere. But agentic AI? That's a different game. These next-generation systems don't just assist your marketing team; they act on your behalf. They automate campaign execution, sync data across platforms, and activate go-to-market plays without manual handoffs. If you're tired of the gap between strategy and execution, then join Logan Lyles, Founder at DemandShift, and Jessica Buchwald (Evans), Principal Business Operations Manager at ZoomInfo on December 3rd at 2:00p ET. You'll learn: 🤖 How to deploy agentic AI in Marketing and extend it to Sales 📊 How to build the data + system foundation AI agents need to perform 🚀 How Marketing can lead company-wide AI adoption Don't miss out: https://bit.ly/4riXCVW

Marketing is driving engagement. Sales doesn't know who to call first. Without clear account prioritization, both teams are spinning their wheels on accounts that aren't going anywhere. On Thursday, December 11th at 3:00p EST, join Carl Koussan-Price, SVP of Marketing at ZoomInfo, for a 45-minute casual meetup on how leading revenue marketing teams are solving prioritization. Come ready to share challenges, swap war stories, and leave with ideas you can implement immediately. Lunch is on us 🌮 🍕 Register now: https://bit.ly/48qsviO

Your website traffic is full of buyers. You just don't know who they are. In this episode of In Your Corner, ZoomInfo Founder & CEO Henry Schuck walks step-by-step through how to: - Identify website visitors down to the individual contact - Enrich every lead with direct dials, mobile numbers, LinkedIn URLs, and more - Auto-generate personalized outbound emails with AI - Push fully-built audiences directly to your SDRs and AEs - Activate campaigns across your GTM ecosystem instantly See how GTM Studio and GTM Workspace turn anonymous visitors into pipeline, no spreadsheets or manual work required. Watch the breakdown👇 Learn more: https://bit.ly/48cQNwu

Meeting prep shouldn't take longer than the meeting itself. But for most AEs, it does. Jumping between between endless tools and spreadsheets just to show up prepared. ZoomInfo Account Executive Braya Hays demonstrates how GTM Workspace changes that. Watch how she finds expansion opportunities, multi-threads deals by mapping buying committees, automates meeting prep with AI-generated briefings, and prioritizes accounts based on signals across her entire book. All in one workspace. All synced to CRM in real time. No more 12+ browser tabs. Just answers based on your actual book of business. See how Braya manages her portfolio in minutes, not hours 👇 Learn more: https://bit.ly/4oVTnOr

Automation that gets adopted. Ramp time cut in half. Productivity up 2-3x. That's not the future of sales. That's what the best teams are doing today. On December 11th at 1:00p EST, join ZoomInfo experts Jake Lehman, Kayla Prunier, and Bryan Tunick for a sales leaders discussion on the real strategies driving results. Come hungry. Lunch is on us 🍕 🌮 Register now: https://bit.ly/3LZ2qQ1

If your Q4 pipeline feels like it’s on ice, you’re not alone. This week’s newsletter shows you how to unstick deals and power through the noise. → 5 ways to sound more confident on calls (and actually mean it) → Moves to work around Q4 stalls and get to "yes" faster → What GTM pros have to say about ZoomInfo Read it to hit your number and finish strong.👇

If you met ZoomInfo Research Specialist Crystal Floyd for the first time, you may describe her as someone who likes peace, quiet, and the simple things in life. Until she tells you about her family’s tradition that goes back generations. Check out her Behind The Screens story ⤵️

Most reps think objections are roadblocks. The best reps know they're opportunities. We asked top sales leaders how they handle objections, and their advice comes down to three moves: - Embrace: Show you're listening and their objection has legitimacy. - Inform: Prove you know your product and can resolve their concern. - Question: Use open-ended questions to uncover the real issues beneath the surface. Learn from sales leaders Michelle Ji-Yeun Kim, Fractional RevOps Leader, Kylie Mosser✨, Sales Leader at Outbuild, Alexandra L., Senior Business Development Representative at SecureFlag, and Jocelle Sarenpa, Sales Leader & GTM Strategist at Avalara, as break down their go-to frameworks. Understand how to handle cold call objections like a pro: https://bit.ly/3X30tEJ

When your business is all about optimization, you can’t afford inefficiency in your own go-to-market. That’s what Chelsea Kenyon, Senior Director of Digital Strategy at Redwood Logistics, realized when her team faced disconnected tools, messy data, and manual lead management that couldn’t scale. By unifying their stack with ZoomInfo’s GTM Intelligence Platform, Redwood: 💰 CPC dropped to $1.20 (down 99%) 📈 CTR increased 310% 📊 350% increase in average impressions per campaign ⏱ Saved 25 hours per week Now, sales, marketing, and operations are all running from the same source of truth — and driving smarter growth, faster. Leads are enriched automatically. Routing is strategic. And because the sales team already used ZoomInfo, adoption only took one training session. Read how Chelsea and her team redefined GTM efficiency with ZoomInfo: https://bit.ly/4ra5N70