How Agentic AI Is Changing the Game for Modern Marketers

AI isn’t new to marketing, but agentic AI is. These next-generation AI systems don’t just assist your team; they act on your behalf. 

From automating campaign execution to syncing data and activating go-to-market plays, agentic AI helps marketers close the gap between strategy and action.

In this session, we’ll break down what it actually takes to deploy Agentic AI across your company, starting with Marketing as the primary driver. You’ll learn how to activate AI agents that can execute real marketing workflows end-to-end, connect into your existing data and systems, and collaborate across teams to accelerate pipeline creation. 

Instead of theory or disconnected AI tools, we’ll show how to operationalize Agentic AI so that Marketing and Sales can run faster, stay aligned, respond to buyer signals in real time, and produce measurable revenue impact.