Comscore, Inc.

The BIG Game is the largest moment in American viewership. 🏈✨ Make sure your brand is there when attention — and opportunity — are at their highest. With Proximic by Comscore’s ID-free, predictive audiences, you can connect with fans before, during, and after the Big Game — across every screen where culture happens. Be part of your audiences gameday experience, even if you’re not in the commercial break. 👉Learn more: https://lnkd.in/eyxhHFVt #Proximic #advancedaudiences #programmatic

🧙The countdown to Wicked: For Good is officially on. Ahead of the sequel’s debut, fan anticipation has surged with social engagement surrounding the final trailer sparking 3.9 million likes, comments, and shares across social platforms. Proof that this fan base is vocal, loyal, and ready to fly back to Oz. This is just one of the insights that we will explore throughout the November edition of Comscore, Inc.'s The Scoreboard.  Dive into the data with us for more on holiday viewing trends, Thanksgiving football, family-friendly binges, and the social heat behind the phenomenon that is The Bear.🔪 Check out the latest insights Comscore cooked up🔥: 👉 https://lnkd.in/euHkpnCd #MediaMeasurement #CrossPlatform #Comscore Source: Comscore Social Social Engagements are the number of cross-platform Comments/Replies, Reactions/Likes, and Shares/Retweets on Facebook, Instagram, X and TikTok posts with #Wicked, #WickedMovie and #Wicked:ForGood mentions as of 11/09/25 Social Sentiment on Facebook and YouTube posts with #Wicked, #WickedMovie and #Wicked:ForGood mentions as of 11/13/25

🧠 Now available for TVB Members: Comscore’s Frank Friedman moderates our conversation with Publicis Media Leaders Tracy Chavez and Paul Cavalluzzi in “Transitioning Currency: Barriers and Breakthroughs.” In this candid discussion, Tracy and Paul unpack how Publicis is navigating the shift to new currencies in Local TV from activation realities to the workflow challenges that sellers don’t always see. When asked about upstream activation and operational barriers, Paul emphasized a core belief: “In terms of barriers, there really is no currency that is one size fits all, some clients have specific media expertise and specific client needs that may not be available everywhere. Publicis relies on the timing and accuracy of the data while media is in flight, to have flexibility to steward performance over time.” Accuracy when it comes to currency isn’t a nice-to-have; it’s the foundation. Without accuracy, you can’t have confidence. And in a linear landscape full of opportunity, acting now with a trusted currency partner is critical. A big thanks to the TVB for producing this VOD. 💫 👉 Watch Now: https://lnkd.in/evutpuXp #currency #mediameasurement #comscore #adtech #TVmeasurement

 It’s your last chance to register for Comscore’s 2025 State of Streaming webinar.    Tomorrow, November 18 at 1pm ET, we’ll break down how CTV audience behaviors and ad innovation are evolving, and how those shifts can guide your 2026 planning.    This insights-driven presentation with Comscore’s Jennifer Carton and Brian Pugh will include a fireside chat with Roku's Anna Miller and will be accompanied by a live Q&A. Register now here: https://lnkd.in/ey2j9GAu

The role of AI across the consumer journey is intensifying. It is no longer playing an exploration role but is a key driver of decision making. At the ANA member meeting in NYC today, in their presentation "From Curiosity to Conversion: How AI Is Rewriting the Customer Journey”, Comscore's Smriti Sharma and Joyce Wing Yeung Sao Sao outlined the exponential growth in the trend as consumers move from using AI for discovery to using it at the point of conversion. For more details about this event visit https://lnkd.in/dJH5F8ZQ Association of National Advertisers #comscore

AI is transforming every step of the consumer journey — from discovery to decision. Join Comscore’s Smriti Sharma and Joyce Wing Yeung Sao this Wednesday at the ANA member meeting in New York as part of the "Measurement Powered Growth: Turning Insights into Impact, hosted by Google" event. During their in-person only session, “From Curiosity to Conversion: How AI is Rewriting the Customer Journey,” they will unpack just how deep this emerging technology is already entrenched into our daily lives.   For more details visit https://lnkd.in/dJH5F8ZQ Association of National Advertisers #comscore

Check out our latest Comscore, Inc. infographic with a spotlight on November historically for movie theaters & the Thanksgiving holiday frame as powered by our exclusive Comscore Movies box office data! November Help Is on the Way: In the wake of the lowest grossing month of October since 1997, promising early November releases like #predator Badlands” (Nov. 7) & #TheRunningMan & #NowYouSeeMeNowYouDont (both Nov. 14) will inject some much-needed momentum into the moviegoing marketplace. No Box Office Turkeys For Thanksgiving This Year: Last year was the biggest Thanksgiving frame ever at the box office and this year has a similar lead in; meaning last year “Wicked” & “Gladiator II” opened on the Friday before T-Day week and then a big family movie “Moana 2” opened the day before Thanksgiving culminating in the biggest 5-Day (Wed. - Sun) Thanksgiving frame ever! This year #WickedForGood and "Sisu: Road to Revenge” open on the Friday before Thanksgiving week (Nov. 21) and then a big family movie #Zootopia2 will open the day before Thanksgiving (Nov. 26). The Holiday Season Looks Bright: The Pre-Thanksgiving and Thanksgiving weeks have potential $100M opening weekend blockbusters like #wicked: For Good (Nov. 21) & “Zootopia 2” (Nov. 26) & they cannot get to the multiplex soon enough.

 97.4% of the US Total Digital Population engaged with YouTube in September – and scale like that demands precision and protection.   This week at the Brand Safety Summit in NYC, Comscore’s Angela Rodriguez, SVP & Global Commercial Lead, Proximic by Comscore took the stage with Jenny Chau, the Chief Solutions Officer at Channel Factory on a ‘Unified Approach to Brand Safety, Suitability and Performance” panel to discuss this very topic.     Together, they highlighted how Proximic by Comscore’s Addressable Audience Targeting, powered by contextual intelligence and delivered in partnership with Channel Factory, enables advertisers to reach consumers at scale while staying aligned to brand values across YouTube content. Thank you to the Brand Safety Summit for bringing the industry together to make advancements in safer and more effective advertising outcomes.   If you missed the discussion, continue the conversation with our team or learn more here: https://lnkd.in/ezWTzset   Source: Comscore Key Measures YouTube September 2025   #Programmatic #BrandSafety #Comscore #Adtech Brand Safety Summit Series

Comscore’s campaign measurement has been ahead of its time since day one, kicking off at the persons level. Now as cross-platform performance becomes a priority for advertisers and agencies, and dollars need to work harder mid-flight, the switch to Comscore Campaign Ratings is gaining serious momentum. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with TVREV’s Alan Wolk https://lnkd.in/erYWGdjU