🧠 Now available for TVB Members: Comscore’s Frank Friedman moderates our conversation with Publicis Media Leaders Tracy Chavez and Paul Cavalluzzi in “Transitioning Currency: Barriers and Breakthroughs.” In this candid discussion, Tracy and Paul unpack how Publicis is navigating the shift to new currencies in Local TV from activation realities to the workflow challenges that sellers don’t always see. When asked about upstream activation and operational barriers, Paul emphasized a core belief: “In terms of barriers, there really is no currency that is one size fits all, some clients have specific media expertise and specific client needs that may not be available everywhere. Publicis relies on the timing and accuracy of the data while media is in flight, to have flexibility to steward performance over time.” Accuracy when it comes to currency isn’t a nice-to-have; it’s the foundation. Without accuracy, you can’t have confidence. And in a linear landscape full of opportunity, acting now with a trusted currency partner is critical. A big thanks to the TVB for producing this VOD. 💫 👉 Watch Now: https://lnkd.in/evutpuXp #currency #mediameasurement #comscore #adtech #TVmeasurement
Comscore's Friedman moderates TVB discussion with Publicis leaders Chavez and Cavalluzzi on currency transition.
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