97.4% of the US Total Digital Population engaged with YouTube in September – and scale like that demands precision and protection. This week at the Brand Safety Summit in NYC, Comscore’s Angela Rodriguez, SVP & Global Commercial Lead, Proximic by Comscore took the stage with Jenny Chau, the Chief Solutions Officer at Channel Factory on a ‘Unified Approach to Brand Safety, Suitability and Performance” panel to discuss this very topic. Together, they highlighted how Proximic by Comscore’s Addressable Audience Targeting, powered by contextual intelligence and delivered in partnership with Channel Factory, enables advertisers to reach consumers at scale while staying aligned to brand values across YouTube content. Thank you to the Brand Safety Summit for bringing the industry together to make advancements in safer and more effective advertising outcomes. If you missed the discussion, continue the conversation with our team or learn more here: https://lnkd.in/ezWTzset Source: Comscore Key Measures YouTube September 2025 #Programmatic #BrandSafety #Comscore #Adtech Brand Safety Summit Series
