Instacart

Thanksgiving isn’t just a holiday — it’s a moment that showcases the power of data, logistics, and partnership across the grocery industry. With millions of orders placed across the platform, Instacart has a uniquely comprehensive view into how and when people shop for the holiday season. This year’s 2025 Holiday Data Report highlights key trends shaping both consumer behavior and retail operations: 🥧 Pie’s Biggest Day: Pumpkin Pie remains America’s favorite, followed by Apple, Pecan, Sweet Potato, and Cherry — reflecting the nation’s diverse culinary traditions. ⏰ The Power of Last-Minute Logistics: The day before Thanksgiving sees surges in orders for Pumpkin and Pecan Pies, Dried Sage, and even Oven Cooking Bags — a testament to the importance of our same-day delivery network. 📍 Regional Flavor Profiles: From canned cranberries in the Northeast to crispy fried onions in the Midwest and berry pies in the Pacific Northwest, local preferences drive dynamic inventory and merchandising opportunities. From coast to coast, Instacart partners with retailers to meet peak holiday demand, and makes it easier for consumers to get every ingredient they need, even at the last minute. 👉 Explore the full 2025 Holiday Data Report for a deeper look into nationwide grocery trends: https://lnkd.in/gvCCjpGk 

We’re kicking off Holiday Deal Month! 🎁 From November 24 to December 23, Instacart is turning Holiday Deal Week into Deal Month:  four full weeks of savings from hundreds of top retailers like Best Buy, Sephora, Kohl’s, Ulta Beauty, and more. Holiday Deal Month reflects how Instacart and our retail partners are working together to bridge online and in-store shopping, helping millions of customers discover value and inspiration during the busiest shopping season of the year. From curated online deals to in-store smart savings from Caper Carts, we’re continuing to innovate across the online and in-store experience — empowering retailers, brands, and customers alike to make the most of every holiday moment. More here! https://lnkd.in/gMv5J6Vy

We’re proud to share Instacart’s 2025 Economic Impact Report, highlighting how our platform drives growth, opportunity, and access across the grocery industry. Since our founding, Instacart has: 🍎 Helped grocers generate $22.5 billion in additional revenue and create over 237,000 grocery jobs — nearly a third of them at small businesses. 🛒 Empowered hundreds of thousands of shoppers to earn over $24 billion in income. 🥕 Helped customers save $3 billion and 1 billion hours by using our platform. 🏷️ Partnered with 7,500+ CPG brands to help them grow and reach new customers, resulting in a 25% average sales lift for brands that advertise on Instacart. And behind every number are people — local grocers serving their communities, shoppers earning flexibly, and families putting fresh food on the table. Together, we’re powering a grocery economy that works better for everyone. Read the full report at instacart.com/econreport

Excited to share the latest work from our Marketing team, that brings together the holidays, a little fun, and a way to give back. 🥧✨ As part of our 2025 holiday campaign celebrating the Magic Makers – the people who make the holidays sparkle every year – our Marketing team is introducing the Lie Pie Kit: a playful, limited-edition bundle with everything you need to pretend you baked the perfect pie from scratch. Each kit includes everything you need to make your Thanksgiving dessert look (and smell) convincingly homemade, and most importantly, it supports families facing hunger. Starting November 14, customers in NYC, LA, and Chicago can get a kit by donating to @Feeding America at GetLiePie.com. Every $1 donated provides at least 10 meals to families facing hunger this season. We’re inspired by the generosity and creativity that define this season — and proud to continue our work with Feeding America to make a difference, one meal (and one pie) at a time. This campaign is a testament to the creativity and collaboration of our Marketing and Creative Studio teams, who continue to find joyful ways to connect Instacart’s mission with the moments that matter most. https://lnkd.in/geE8YjSk 

We’re proud to celebrate a milestone in our partnership with Partnership for a Healthier America: together, we’ve connected families with 10 million servings of produce across the country. When we launched Instacart Health in 2022, we made a commitment to help expand access to nutritious food through the power of our technology. Partnering with PHA has allowed us to bring that vision to life, connecting more than 17,000 people in 12 cities with fresh, frozen, and canned fruits and vegetables through PHA’s Good Food at Home program. Powered by Instacart Health Fresh Funds, families are able to choose the foods that fit their unique needs and preferences, delivered right to their door. It’s a model built on dignity, choice, and our belief that every family should have access to nutritious food. This milestone shows what’s possible when innovation meets community partnership. We’re proud to continue this important work with PHA and all of our partners dedicated to improving nutrition access for families nationwide. Read more about our impact here: https://lnkd.in/gHRPEX9n 

Instacart just earned expanded accreditation from the Media Rating Council (MRC), now covering Carrot Ads placements across more than 240 ecommerce partner sites. We’re proud to work with the MRC as we grow our retail media ecosystem and continue investing in transparency, consistency, and results our brand partners can trust. More in the video below. ⤵ https://lnkd.in/gyGUi9zK

Meet Alex Contis from our Ad Sales team. Alex returned from her Four Year Fill-Up⛽ (4 weeks off at your four year anniversary) in May, using her time to adventure around the world (like paragliding in Switzerland). Check out what else Alex did below! https://lnkd.in/giivR_iB

Earlier this week, we hosted our annual Leadership Forum, which brought together 300+ Instacart leaders to connect, collaborate and ideate for the future. Led by Instacart CEO Chris Rogers and joined by special guests including Michael Gervais, Christina Tosi and CEO of longtime Instacart partner Good Food Holdings Neil Stern, we dove in on everything from mindset, purpose and creativity, to how our work shows up for partners and customers everyday. We’re heading into 2026 energized, inspired, and ready to keep redefining what’s possible in grocery! 

AI is transforming grocery — and Instacart is helping every retailer take advantage. Today, we launched AI Solutions, a new suite of enterprise-grade AI tools that make cutting-edge tech accessible to grocers of all sizes. From Cart Assistant and Store View to Catalog Engine and Agentic Analytics, we’re bringing generative and agentic AI into the hands of grocers. Read more about the news and retailers like Kroger, Sprouts Farmers Market, Good Food Holdings, LLC, and McKeever’s, which are first to roll out these features: https://lnkd.in/g_qxm4Gs

Ahead of the expected SNAP funding lapse, Instacart is stepping up to help families keep food on the table. We’re providing 50% off the next grocery order (up to $50) for active SNAP customers to help stretch their grocery dollars, and we're expanding our Community Carts program to support online food drives for more than 300 food banks across the country. These initiatives build on our long-standing commitment to make nutritious food accessible in every community — and to stand with families and food banks in times of need. Learn more about today’s announcement below and donate directly to your local food bank at instacart.com/donate.