Thanksgiving isn’t just a holiday — it’s a moment that showcases the power of data, logistics, and partnership across the grocery industry. With millions of orders placed across the platform, Instacart has a uniquely comprehensive view into how and when people shop for the holiday season. This year’s 2025 Holiday Data Report highlights key trends shaping both consumer behavior and retail operations: 🥧 Pie’s Biggest Day: Pumpkin Pie remains America’s favorite, followed by Apple, Pecan, Sweet Potato, and Cherry — reflecting the nation’s diverse culinary traditions. ⏰ The Power of Last-Minute Logistics: The day before Thanksgiving sees surges in orders for Pumpkin and Pecan Pies, Dried Sage, and even Oven Cooking Bags — a testament to the importance of our same-day delivery network. 📍 Regional Flavor Profiles: From canned cranberries in the Northeast to crispy fried onions in the Midwest and berry pies in the Pacific Northwest, local preferences drive dynamic inventory and merchandising opportunities. From coast to coast, Instacart partners with retailers to meet peak holiday demand, and makes it easier for consumers to get every ingredient they need, even at the last minute. 👉 Explore the full 2025 Holiday Data Report for a deeper look into nationwide grocery trends: https://lnkd.in/gvCCjpGk
Fascinating data. In my experience managing e-commerce portfolios, nailing these regional nuances and last-minute surges is exactly what separates a chaotic holiday season from a profitable one. This insight is the backbone of maximizing partner GMV during the peak.
What?! No pudding pies on the list?