Clay

Owen from Clay here with five fresh updates from our product roundup! 1️⃣ Bulk enrichment (0:09) Enrich millions of records at once without worrying about row limits 2️⃣ Web Intent (3:26) Company-level de-anonymization using multiple data providers in waterfall fashion 3️⃣ Google Slides image integration (5:18) Programmatically insert images into slide decks from URLs 4️⃣ Snov.io actions (6:48) Three new enrichments: Find work email, Verify email, and Find company domain 5️⃣ HG Insights Improvements (7:50) Select entire software categories instead of individual products

If you're searching for GTM tech this Black Friday, start with these: Maja and I asked our communities about their favorite B2B GTM tools in 2025 including which were "most impactful" and which are "must try". 195 software GTM leaders weighed in. (And Gemini sorted through 1,000+ open-ended responses 🤯.) ChatGPT topped the list of most impactful tools with 50 write-ins. They were followed by OG HubSpot (40 write-ins) and breakout unicorn Clay (30 write-ins). This list included tried-and-true tools you're probably familiar with like LinkedIn, Gong, Notion, 6sense, Canva, Figma, Apollo & ZoomInfo. Things got more interesting on the "must try" list. GTM leaders are trying out vibecoding (Lovable - 2nd, Replit - 5th, Magic Patterns) and AI agents (n8n - 3rd, Relay.app, Dust). Folks are also on the lookout for more & better tooling for advanced GTM plays (see: Clay, Keyplay, Unify). If the "must try" list is any indication, we're eager to graduate beyond ChatGPT to more advanced AI use cases. But 2025 is still the year of AI experimentation vs. true impact. Read the full 2025 State of B2B GTM report here: https://lnkd.in/ea_zYUzB --- PS: I'm working on a new Growth Unhinged perks program. Let me know your favorite GTM tools and I'll try to help you save some $$! 🙏 #gtm #ai #b2b

Bad US data costs you a meeting. Bad global data costs you market entry. Most GTM teams don’t realize they have a data problem until they try scaling into EMEA. Blindspots in these global buying groups is hurting your conversion rates. You weren’t selling to the wrong people, you never knew the right people existed. On December 3, Everett Berry, Head of GTM Engineering at Clay and our very own Vikram Maram, SVP Product & Growth at SMARTe are showing you how to build GTM infrastructure that actually works globally. What we’re covering: - The hidden multiplier: why global data failures compound exponentially - Live workflows: How Clay + SMARTe eliminate buying group blind spots in UK/EU markets - Why AI agents need accurate data at the foundation level - Real impact: consumption-based pricing vs. the legacy seat-license model Who should not miss out: Ops leaders and CMOs at B2B companies with complex buying committees, long sales cycles, or expansion into privacy-regulated markets. 📅 December 3 | 12pm ET Stop guessing which stakeholders matter. Start mapping complete buying committees before first contact. Register with the 🔗 in the comment ⬇️

Had an absolute blast talking about the art of go to market with Varun yesterday and airwalking our way onto stage at Slush. Companies shared their growth challenges with us and we live GTM engineered solutions with them. From a local photographer to a small language model provider, we had a ball hearing about the incredible businesses at Slush and jamming on growth ideas together. If you’re building in Europe, check out Clay. They have the best data and the best AI-powered product to help you stand out and actually get results. And if you’re interested in joining Clay’s growing team in Europe, let us know. This is a special time to join one of the fastest growing AI application companies out there. Thanks for having us, Helsinki! And congratulations to the team at Slush for a fantastic event.

Feel like you're flying blind with UK/EU data? SMARTe has seen a 542% uplift on Clay since launching in June and waterfall positioning for EMEA phone numbers improved by +3.5 positions (about 50% better coverage). That's not a coincidence. When you're building global buying groups, data blind spots tank your win rates. On December 3, we're sitting down with Vikram Maram (SVP Product & Growth at SMARTe) and Everett Berry to break down exactly how to fix this. You'll see: - How Clay + SMARTe solve persistent data gaps in UK/EU markets - Live demos of work email, mobile, and company enrichment at scale - Why consumption-based pricing matters for global teams - Real customer use cases and impact This is for CMOs, RevOps leaders, and marketing teams at SMB-to-enterprise companies dealing with global purchasing. 📅 December 3 ⏰ 12pm ET 🎯 Register below ⬇️

If you're targeting local businesses, you know reaching the right local contacts is hard. Local business data is scattered across sites and outreach uses disparate tools, with too much time spent on setup instead of selling. Clay Sequencer streamlines the entire process — from finding the right local businesses with our Openmart integration to enriching contacts and launching tailored outbound campaigns in minutes. Growth and Demand Gen teams can go from lead list to live campaign fast, without compromising personalization or wasting time on manual setup. Scale your outreach: Launch hundreds of hyper-personalized campaigns to local businesses, powered by the Clay Sequencer. Cut research time in half: Automatically find, enrich, and verify decision-maker contacts. Track everything in one place: Manage research, enrichment, sequencing, and analytics from a single workspace. Check out the full walkthrough + template to duplicate! ⬇️

The Solink squad flew in (8 members deep!) and they came ready to WORK! Here's what we built together in one of our most productive hackathons yet: 1️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗻𝘁 & 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗲𝗿 Imported and analyzed 𝘦𝘷𝘦𝘳𝘺 closed-won deal's touch points, summarized for each customer in an exec briefing in Google Docs. To be used org-wide for exec alignment, customer success, and marketing analysis 2️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺 𝘀𝗶𝗴𝗻𝗮𝗹: 𝗡𝗲𝘄 𝘀𝘁𝗼𝗿𝗲 𝗼𝗽𝗲𝗻𝗶𝗻𝗴𝘀 Now, reps get a Slack notification as soon as a target account opens a new store. Simple, yet incredibly powerful. 3️⃣ 𝗖𝗵𝘂𝗿𝗻 𝗿𝗶𝘀𝗸 & 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 Analyzed customer Gong call transcripts to surface potential risks of churn or expansion opportunities to trigger proactive action 👑 4️⃣ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 + 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗼𝗿 𝗕𝗶𝘇𝗗𝗲𝘃 ↳ Find and prospected owners and operators of quick-service restaurants by analyzing franchise disclosure documents at scale ↳ Analyze prospect social profiles, websites, and news to uncover top pain points ↳ Deliver prospect & company overview, plus a template script for reps to use when they dial 📞 HUGE thank you to Shachin Ghelani and Solink team for flying in all the way from Vancouver and Toronto, and for bringing the energy! An awesome collab!

You know that feeling when you walk into a room full of strangers, and mentally calculate how many minutes you will last before your social battery gives out and you have to leave? Nope, me neither. Jack Cane, Wesley van Duin and Wouter Harink basically had to kick Kate H. and I out of the Clay Club Amsterdam because we couldn’t stop gasbagging with the room full of GTME folks who’d shown up for the Varun Anand show. And show he did — from creative use cases like KYC for mega/super/regular yachts to using Clay to prep QBR decks, to free business ideas founded in shortbread, Varun brought that New York energy to Amsterdam. And Amsterdam responded in kind — sharing workflows, hiring philosophies, management styles, entrepreneurial challenges. The conversations were invigorating and energising, and tbh, I couldn’t have asked for a better way to spend a Friday evening. Did it help that everyone thought we were a bit extra to fly in from London for 24 hours when Varun would be stopping by the UK for the final leg of his European Clay tour? For sure. Would we do it again? Absolutely. If you’re based in Amsterdam, work in GTM and want to know why Kate and I were being so extra, drop me a DM. Ps we enjoyed the Clay chat so much we showed up to Varun’s next stop the following day at Miro but what was discussed at Miro, stays at Miro…