HG Insights

Traditional sources like Gartner and IDC provide a helpful high-level view, but they often fall short when it comes to granular insights. “Those other sources are great, but they don’t tell us the number of companies or the install base in a competitive space. HG Insights helps us complete that picture so we can make informed decisions about entering new markets,” says Joe Hannum, Senior Manager of Customer Intelligence and Analytics at Hyland. See how Hyland uses HG for everything from macro market sizing to actionable ABM lists here. 👉

🎬 Recorded live at the CMO Huddles SuperHuddle! Our CEO Rohini Kasturi shares the knowledge with Drew Neisser! 🐧 Highlight reel: “Our vision really is how do we help customers drive revenue, growth, retention, and operational efficiency?” 🥓 This philosophy anchors HG Insights’ recent strategy — a combination of major acquisitions, expanded intelligence, and a move toward agentic applications that operationalize everything. Find the full conversation here. ➡️ https://lnkd.in/gPzYY7Zd

🎥 How Hyland uses HG Insights to: 🎥 – Create an ICP – Complement Analyst Data – Act on Intent-Based Leads With HG's granular install data and buyer intent signals, Hyland's GTM teams can finally move beyond guesswork and build lists that actually convert. The result? Faster sales cycles, better pipeline quality, and smarter territory planning. Thanks for sitting down with us, Joe Hannum! Watch the full story here to fully uncover how they're using HG Insights' best-in-class technographics. 🚀Are you using technographic data to power your outbound? Let us know in the comments 👇 #ICP #Intent #Customer #Testimonial #Video

Feeling lost? 🗺️ B2B buying has grown opaque, fragmented, and increasingly unpredictable. This interview shows you the way! 📍 Here's a sneak peek 👀 of some of the insights Shekar Hariharan shares with Martechvibe: – How unified buyer intelligence is becoming the new operating system for high-performing GTM teams – How the traditional split between brand-building and demand generation is collapsing in B2B – How integrated data help companies spot early-stage buying signals or uncover hidden demand – How GTM teams are using unified intelligence to spot accounts at risk of churn and intervene – and much more! Read the full interview at the link in comments! 👇

Our AI usage report is LIVE! Our latest report shows how AI is powering and redefining B2B search and buying! Get the full report here 👉 https://bit.ly/4qvTGAQ #AI #FutureOfWork #GTM #B2BTech

Visibility used to mean “rank high enough for a click.” But now, it’s about being cited by AI. ChatGPT, Gemini, Claude, and other tools pull answers from trusted sources, not just your website. Here are 4 ways to show up: 1️⃣ Verified reviews and solid backlinks 2️⃣ Real user insights > marketing copy 3️⃣ Fresh, up-to-date content 4️⃣ Consistent messaging across sources If AI doesn’t see you as credible, buyers might not either. An insightful article from TrustRadius, read more here! 👇 . . . #AI #LLM #GEO #SEO #Brand #BrandPositioning

Our recent session at CMO Huddles uncovered the "Dark Funnels" and shared insights for faster decision-making, stronger alignment, and a higher level of confidence across marketing and sales. The dark funnel is no longer an invisible part of the buyer’s journey. With AI-driven account and buyer intelligence, marketing teams can identify patterns, uncover intent signals, and engage at the right time. Key Takeaways for CMOs From Heidi Bullock (Tealium): 💰 Track precise intent triggers that actually lead to conversion. 💰 Reimagine websites, direct mail, and events to create authentic human connections. 💰 Maintain a sense of humor and creativity while adopting new tools. From Allyson Havener (HG Insights): ⏳ Invest time in understanding your buyers deeply. ⏳ Encourage continuous learning and adaptability within your marketing team. ⏳ Do not get overwhelmed by AI; focus on using it strategically. From Jeff Otto (Riskified): ⚖️ Balance data-driven decisions with human connection. ⚖️ Efficiency matters, but personalization still wins hearts and deals. Read our recap and get a line of sight into your "Dark Funnel!" 👇 . . . #CMO #Marketing #Funnel #DarkFunnel #B2B #Intent

"Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights!" Thanks for this awesome segment, Yash Tekriwal & Clay 👏

Research for our recent report yielded some interesting insights into the world of AI adoption. 🛠️ These are the most common categories of AI use at work: 🛠️ However, we believe that AI use cases are still developing rapidly. 84% of AI users in our sample said they have questions they would ask an AI expert, including: – Developing AI use cases – Role/industry-specific questions – How to leverage AI in their workflows – How to improve prompts – How to increase productivity with AI Get more insights into AI adoption here.👇 #AIAdoption #B2BSoftware #MarketOpportunity

There is a new reality for go-to-market leaders: AI isn’t evening the playing field — it’s widening the gap between those who operationalize it and those still experimenting on the sidelines. But what separates Leaders from Laggards? Those who master the marriage of data + AI will pull ahead faster than anyone can catch. Those who don’t will find themselves competing on guesswork while their peers automate their way to precision and growth. 👨🍳 The secret sauce behind every winning GTM automation agent isn’t just the workflow — it’s the data source. Read a recap of the insightful conversation from OpsStars 2025, with HG Insights’ Francis Brero and Avalara’s Mike Marek here. 👇