Let’s take a look at this week’s standout marketing campaigns ◼ Walker's Shortbread Ltd.’s used Andy Murray to match luxury ad tone without parody Marianne Urquhart Jacqui Walker Maurice Breen Steve McCarney ◼ Uber let the journey carry the story without positioning itself as the answer Mother MJZ ◼ American Eagle Outfitters Inc. shifted conversation through the authority of Martha Stewart ◼ Hello Kitty entered the world of #Formula1 without asking it to adjust ◼ Cartier evolved its mythology without expanding past its core Each one demonstrates that consistency and clarity outperform volume. Swipe through the carousel to see how the ideas were executed and what marketers can learn. 👉 Follow ClickZ.com for more marketing insights.
ClickZ.com
Technology, Information and Internet
New York , NY 7,909 followers
Discover trends, tools, and tech shaping marketing. Get industry-specific insights and expertise right here.
About us
ClickZ is a leading digital marketing intelligence platform, providing in-depth insights, news, and analysis for professionals across the online marketing industry. As a trusted resource, we empower marketing professionals with actionable strategies and updates on SEO, social media, email marketing, and more, supporting them in navigating the dynamic digital landscape. Expanding our commitment to actionable insights, ClickZ now offers a series of targeted newsletters for direct-to-consumer (D2C) marketing professionals across specific verticals. These newsletters deliver tailored industry trends, best practices, and opportunities for growth, helping niche marketers stay competitive and informed in their fields. ClickZ.com is part of the ClickZ Group and is owned by Contentive Media.
- Website
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http://www.clickz.com
External link for ClickZ.com
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York , NY
- Type
- Privately Held
- Founded
- 1997
- Specialties
- digital marketing, online marketing, email, search, social media, digital marketing stats, digital marketing events, martech, adtech, and technology
Locations
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Primary
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31 Hudson Yards, 11th Floor New York
New York , NY 100001, US
Employees at ClickZ.com
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Sundeep Kapur
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Jasmine Sandler
Digital Marketing Turnaround Expert 500+ clients 📊 Executive Branding Advisor to C-Suite 🧑🏻🔧 Warrior Women in Business CEO 👩👩👧👦 Global…
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Christopher Heine
Staff Writer at ClickZ Network
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Tamara Karsten
Product Program Manager at Fospha + Head of Partner Operations at Blenheim Chalcot | Building Innovative Technology Businesses
Updates
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ClickZ.com reposted this
Venture Builder & 4x CEO | GM, Blenheim Chalcot North America | Scaling Startups into Market Leaders
Head into 2026 with clarity and a clear growth opportunity. The TikTok Playbook from Fospha can help, download it here: https://lnkd.in/evhmeSEn Its packed with useful strategic and tactical advice for DTC brands, based on data and real results from Fospha's clients. You can pair it with a discussion with your peers, at our Executive breakfast on Wed 3rd December in NYC. TikTok and Fospha data and product experts will be in the room to lead the discussion (RSVP link in the comments ((waitlist)) Sofia Miano Sam Carter Tamara Karsten Hugo Hiley Anna Peggram Jamie Bolton 💡Snezhina KashukeevaFospha ClickZ Media ClickZ TikTok Insider Zihan L. Rafe Houston Yamini Sallagundla
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𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗹𝗼𝘂𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿, 𝗯𝘂𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗶𝗻𝗴? With campaigns often now spread across TikTok, YouTube, Meta, retail media, creators and CRM, the real question is: what actually drove the outcome? Full-funnel measurement > festive noise. Here’s what the Grinch taught us this year 👇 https://lnkd.in/eanzPtrb And for the eagle-eyed: "Holiday success starts with seeing the whole journey."
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𝟮𝟬𝟮𝟱 𝗯𝗿𝗼𝗸𝗲 𝘁𝗵𝗲 𝗼𝗹𝗱 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸. . TikTok, retail media, AI and the beauty industry are rewriting 2026 already.👇 Here’s what the smartest marketers are doing next. Press below to read this week's newsletter. Learn more at https://www.clickz.com/ Pandora Michael Kors AS Beauty Group rhode skin ILIA Beauty WONDERSKIN
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🍂 Happy Thanksgiving from ClickZ! As we approach Thanksgiving, the team at ClickZ wants to extend a heartfelt thank you. We are genuinely grateful for our dedicated community and your continued engagement and trust in us as your go-to resource. We will continue to provide the insights, strategies, and analysis you need to succeed in Q4 and beyond, and we look forward to continuing that mission at https://www.clickz.com/ Wishing you and your loved ones a joyful and peaceful Thanksgiving holiday! #Thanksgiving #ClickZ
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Before we all log off for Thanksgiving, a quick reminder of an exclusive event we are hosting on Dec 3. 𝐖𝐡𝐨: ClickZ x Fospha x TikTok breakfast roundtable. Join senior brand leaders, Dom Devlin (Fospha), and Fredericka H. (TikTok). 𝐖𝐡𝐚𝐭: How To Win 2026: Master TikTok Smart+ and GMV Max Growth. Real talk on full-funnel measurement, eliminating waste, and scaling profitably into Q1. 𝐖𝐡𝐞𝐧: Dec 3rd, 8:30 AM 𝐖𝐡𝐞𝐫𝐞: Midtown, NYC Seats are almost gone. Sign up now: https://lnkd.in/e2JyXGii #TikTok #eCommerce #Marketing #MarTech #NYCEvents #GMV
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Skin-first beauty is reshaping product expectations. Consumers no longer treat skincare and makeup as separate choices. They want formulas that improve skin condition while delivering visible results. That’s why launches like rhode skin’s peptide lip tint and ILIA Beauty’s serum skin tint with SPF are gaining traction. Coverage still counts, but continued skin response now carries more weight. Brands built around finish alone are starting to feel behind. Read the full editorial on how this is reshaping formulation strategy and messaging: https://lnkd.in/eTadUS5p #ClickZ
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Looking forward to this one! NYC marketers 👋 Join us with Snap Inc. & Fospha to talk Snapchat growth. Frank Lee Jose H. Jamie Bolton 💡Lee Arthur Want a seat? Check the comments 👇
Agency & Marketing Leaders — This One’s For You 👇 We’re teaming up with Fospha and ClickZ.com in New York for an invite-only executive breakfast on how Snap is driving measurable performance outcomes across the funnel. We’ll dig into: - How Snap is evolving into a performance channel that drives scale and ROI - How Fospha proves Snap’s full-funnel and cross-channel impact - Post-holiday strategies to help brands scale smart in Q1 📅 Dec 11, 2025 | 8:30–10:00 AM | Midtown NYC Seats are limited - register here: https://lnkd.in/g6uGgbZf
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ClickZ.com reposted this
Editor-in-Chief @ClickZ | Venture Builder Services | Marketing Executive @ Blenheim Chalcot | MSc LSE 22'
ChatGPT couldn’t have picked a better week to launch shopping research. While inboxes fill with the usual “UP TO 50% OFF!”, “Our biggest Black Friday EVER!” and the same tired urgency tactics we’ve seen every holiday season since 2010… OpenAI introduced something that just rewired the start of the shopping journey. This is the first time a mainstream AI assistant moves decisively from passive information provider to active commerce influence. Here's why that changes everything: → Consumers are outsourcing research to AI → Brand awareness is no longer earned via exposure. It’s curated via prompt → Product positioning is now decided in an AI dialogue And “top of funnel”? It’s now “top of MODEL.” What does this mean for marketers?? 🧲 AI as your new customer acquisition source Shopping research is the search. Whoever gets “quoted” by GPT gets discovered more often 🔍 “Helpful” beats “high-production” AI tools reward clarity, precision, consistency, authority. The marketers who’ve invested in dense FAQ hubs, robust spec sheets, and genuinely educational content will suddenly outperform the ones who’ve obsessively A/B tested “Shop Now” CTAs. And yes - ads are coming Right now, OpenAI says their shopping recommendations are organic. But let's be honest: that probably won't last. We've seen this before. Google started with clean search results. Then came Shopping Ads, and sponsored placements. AI commerce will follow the same path—it's only a matter of when. Other than asking 'How do we win this Black Friday?' brands should start asking 'How do we become the most AI-recommendable product in our category?' Because here’s the uncomfortable truth: People don’t stop browsing because they’re overwhelmed. They stop because delegation is easier. GenAI just made that delegation mainstream, personalized, and two taps away. For more marketing insights, follow ClickZ.com. Subscribe to ClickZ's weekly newsletters: https://lnkd.in/eXbwi85q #PromptCommerce
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As we head into the final stretch of the year, the leaders making the smartest moves aren’t waiting for January. That’s why we’re hosting two private breakfasts with TikTok, Snap Inc., and Fospha this December. Each session tackles a different performance challenge, but both are built around one goal: giving brand and agency teams the clarity they need to scale profitably in 2026. If you want clean measurement and a sharper view of what’s working across TikTok and Snap, this is your window. Seats are almost gone. Join the conversation now👇 #ClickZ x Fospha x TikTok: https://lnkd.in/eBrKZHuZ ClickZ x Fospha x Snap: https://lnkd.in/e_CgRMBa
Venture Builder & 4x CEO | GM, Blenheim Chalcot North America | Scaling Startups into Market Leaders
Heading into Thanksgiving, the thinking among resilient leaders isn't about survival, it’s about simplification. We use this time not just to rest, but to strategically reset. We aren't asking, "How do we do more?" We are using the space to ask the harder, high-level questions: Where are we confusing activity with progress? What creates actual leverage in the P&L versus what just consumes budget? How do we stop guessing and start scaling with precision? Real leadership is the discipline to cut what doesn't work and double down on creating and editing your core flywheel. To help answer those questions for DTC leaders, we are hosting two private, executive-level breakfasts in NYC this December. These aren't about "trends", they are about the execution realities of the 2026 growth playbook. Select your focus: 1. The Profitability Playbook: TikTok Smart+ & GMV Max For leaders focused on automation and efficiency. When: Dec 3rd, 2025 | 8:30 AM The Agenda: We are moving past the "viral" hype to discuss the bottom line. Join TikTok and Fospha to see how brands are combining full-funnel measurement with incremental forecasting to eliminate waste. 👉 Request Seat: https://lnkd.in/esGhfwS9? 2. The Performance Playbook: Snap’s Unified ROI For leaders focused on capturing the halo effect. When: Dec 11th, 2025 | 8:30 AM The Agenda: Snap Inc. and Fospha will break down the data on how creative discovery drives efficient CAC and measurable sales on Amazon and DTC—moving beyond "brand awareness" into pure performance. 👉 Request Seat: https://lnkd.in/ei3C2iGs The Goal: Walk out of the holidays with a clear head, and walk into 2026 with a plan that scales profitable growth. See you in Midtown. #Leadership #ExecutiveStrategy #ClickZ #Commerce #2026Planning #Fospha Zihan L. Sofia Miano Mairi-Claire Tay Snezhina Kashukeeva Sam Carter Dom Devlin Harry Forsyth Hugo Hiley Anna Peggram Stephanie Lewis Sonia Omar