📧 Gear Up | 2025-01-30 What grabbed 995+ marketers' attention this week? 🎯 Partner Spotlight: Fospha's research unveils the halo effect of DTC ads on Amazon revenue. Download now for free 👉️ 🔥 Top Stories: 1️⃣ Iglu Ski x Decathlon 🏔️ Sustainable skiing innovation with gear trade-ins and the latest products. 2️⃣ KUIU's PRO G3 Bino Harness 🔭 Blending sustainability and tech with the Rail-Lock system and adaptable pouch. 3️⃣ Craft Sportswear 🚀 Elevates trail running with new elite athlete signings to amplify global brand credibility. 4️⃣ Pret Helmets 🌍 Mark Cavanaugh named CEO to drive growth and innovation with decades of experience. 📬 Join the club? 995+ marketers already have. Subscribe now. #DigitalMarketing #Ecommerce #OutdoorApparel #Innovation #Sustainability
Gear Up
Technology, Information and Media
New York, New York 77 followers
Providing in-depth insights and analysis on the most impactful news shaping the outdoor apparel and gear industry.
About us
Gear Up provides in-depth insights and expert analysis on the most impactful news and trends shaping the outdoor gear and apparel industry. Our weekly newsletter and content focus on crucial topics, including digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. Gear Up is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://gear-up.clickz.com/subscribe
- Website
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https://gear-up.clickz.com/
External link for Gear Up
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Founded
- 2012
Updates
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(Hugo) Yu Guo shines a spotlight on an intriguing move by the #AustralianOpen: using motion capture and AI to create 'digital twin' matches for YouTube streaming. It’s clever, yes, but it also raises important questions for the future of sports broadcasting. ➼ 𝗣𝘂𝘀𝗵𝗶𝗻𝗴 b𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀: By sidestepping traditional broadcasting limitations, this tech opens up new possibilities for reaching global audiences. But with innovation comes complexity—how do we navigate the evolving dynamics of copyright and athlete likeness rights? ➼ 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗮𝗰𝘁𝗼𝗿: While it’s exciting to see bold experimentation, the current execution falls short of capturing the essence of tennis—the elegance, athleticism, and drama of the sport. Will this format resonate with new fans, or risk losing the emotional connection that live sports thrive on? This initiative is a reminder that innovation often starts imperfectly, but the potential here is undeniable. #SportsTech #AI #BroadcastInnovation
If you've been watching YouTube videos of this year's Australian Open, you might have noticed something unusual. The video below isn't Nintendo Wii Tennis - it's the Australian Open 2025's live recordings. To work around broadcasting copyright restrictions, the AO has leveraged motion capture and AI technology to create 'digital twin' matches in real-time for YouTube streaming. From the floating racquets, bald player models, and randomly appearing tennis balls, it's clear AO anticipated this would be a controversial move. In my view, there are two key considerations: 1. As the quality of animated athletes, movements, and environments improves, the line between real and virtual broadcasts will continue to blur. This could pose interesting challenges for broadcasting rights in the long term. 2. While the initiative aims to attract new followers to tennis, I wonder if the current execution serves this purpose. The beauty and athleticism of the sport is somewhat lost in this format. Overall, I still admire AO's boldness in exploring new approaches, even if the execution isn't perfect yet. What's your thought on this? #Australianopen #Tennis #AI
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🏷️ Highlights from this week’s Gear Up newsletter 🎄 JD Sports Fashion’ Christmas Surge Amid Market Challenges JD Sports navigates a competitive retail season with a modest 3.4% organic revenue growth for the nine weeks ending January 4, 2025. Despite pressures from heightened promotions, Christmas footwear sales provided a notable boost, though profit forecasts have been recalibrated to £915m-£935m. ⛳ Fury Athletix x Billy Horschel Partnership #PGA Tour star Billy Horschel joins Fury Athletix as brand ambassador, spotlighting the brand's premium golf and lifestyle headwear. This strategic move reinforces their presence in the professional sports market. 🏓 Selkirk Sport - We are Pickleball ’s Pickleball Domination Continues Selkirk Sport steps into pickleball footwear with its CourtStrike line, designed exclusively for athletes in this fast-growing sport. Backed by research and high-profile endorsements, Selkirk continues to lead innovation in this space. Which story sparks your interest the most? https://lnkd.in/eEjwEC82 #RetailInnovation #SportsMarketing #BrandPartnership
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Outdoor apparel professionals, the latest ClickZ Outdoor Apparel & Gear Newsletter is here! 🎉 ✨ Under Armour's Turnaround Strategy: Emphasizing product innovation and storytelling to revitalize market presence, targeting the 16-to-24 demographic. ✨ AI in Outdoor Marketing: Industry embraces AI for personalized marketing and sustainable sourcing, meeting evolving consumer demands. ✨ Scandinavian Gear Excellence: Brands like Fjällräven and Helly Hansen lead with durable, eco-friendly designs, reflecting a deep connection to nature. ✨ BCKR's Premium Collegiate Outerwear: Introducing high-quality, weather-resistant fan gear, with a portion of sales supporting university programs. Follow up to stay ahead in outdoor apparel trends—read now: https://lnkd.in/exM_g9vG 🏔️🌟 #ClickZOutdoorApparel #OutdoorGear #Newsletter #IndustryInsights
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🎉 2024 in Review: ClickZ Outdoor Apparel & Gear 🎉 This year, ClickZ Outdoor Apparel & Gear delivered impactful insights and trends in the world of outdoor gear: 📝 17.2K Words Written 👀 20.8K Total Impressions 🌟 2024 Highlight We started from zero and ended the year with 1.4K engaged subscribers, marking a solid foundation for growth in the outdoor space. 📬 Last Issue Recap Our latest newsletter dived into "Top Holiday Picks for Outdoor Enthusiasts", offering a curated list of must-have products and industry predictions for 2025. Don’t miss it! 👉 Read the latest issue here: https://lnkd.in/dpBE9SUg While you're planning for 2025, don’t miss out on Fospha's Black Friday Cyber Monday 2024 Report! 📊🎄 👉 Download it now and get inspired for the new year: https://lnkd.in/eiy7rfbk On behalf of the ClickZ.com team, we wish you a joyous holiday season and a sparkling New Year! 🎅💫 #NewsletterRewind #2024Highlights #OutdoorGear #EmailMarketing
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Outdoor enthusiasts, the latest ClickZ Outdoor Gear & Apparel Newsletter is here! 🎉 ✨ Innovative Ski-Mountaineering Outerwear: Mountain Hardwear teams up with Vivian Bruchez to launch High Exposure Gore-Tex C-Knit gear, blending sustainability with cutting-edge performance. 🎿 ✨ Black Friday Insights: Fospha reveals top strategies and benchmarks to refine your 2025 marketing approach. 🛒 ✨ Retail Innovation: Outdoor Research’s revamped Seattle store strengthens community ties with modern design and events. 🌲 ✨ New Gear Launches: From Sunski's alpine sunglasses to Mateminco's versatile X1 Pro flashlight, discover the latest must-have equipment. 🔥 Gear up for adventure—read now: https://lnkd.in/dpBE9SUg 🏔️🌟 #ClickZOutdoorGear #OutdoorTrends #Newsletter #IndustryInsights
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🏔️ ClickZ Outdoor Gear & Apparel: Must-See Updates 🏔️ 🚨 Avalanche Safety Innovation: Helly Hansen's backpacks with Safeback SBX tech extend survival times from 10 to 90+ minutes. A game-changer for winter sports safety. 🎒 Building Brand Loyalty: Durston Gear’s community-focused strategy highlights how authentic connections can drive e-commerce success. 💳 Flexible Payments Win: JD Sports Fashion and Affirm boost customer engagement with seamless payment options. Is your checkout ready? 🌱 Eco-Friendly Gear: Union Binding’s sustainable snowboard bindings meet eco-conscious demands without compromising performance. 🔥 Gear Spotlight: ARTILECT studio’s M-Formation 3L Ski Shell—protection and comfort for the adventurous skier. 👉 Follow us on LinkedIn for more outdoor trends and strategies! #OutdoorGear #Ecommerce #Sustainability #RetailTech