Invisible Dynamics

Oh, What Fun! Nordstrom Holiday ’25 Invisible Dynamics is proud to partner with Nordstrom on this year’s Holiday campaign — Oh, What Fun! — a celebration of childlike wonder, genuine connection, and the joy of giving. Led by Kyle MacLachlan as The Gift Expert, and joined by Recho Omondi, Atsuko Okatsuka, and Caleb Hearon, the campaign brings to life the spirit of holiday service with a sense of play — reminding us that finding the perfect gift should feel as joyful as receiving it. Rooted in Nordstrom’s long-standing belief that thoughtful service creates meaningful moments, Oh, What Fun! reimagines that ethos for a new generation — transforming everyday shopping into something magical. Through a series of films and stills featuring this dynamic cast, Nordstrom invites everyone into a world where holiday wishes come true — one thoughtful gesture (and gift) at a time. #OhWhatFun #Nordstrom Kyle MacLachlan Recho Omondi Atsuko Okatsuka Caleb Hearon 
Casting Director: Shay Neilsen Nordstrom
Nordstrom SVP, Creative: Olivia Kim
Nordstrom Creative Director: Nichole Deutmeyer
Nordstrom Senior Manager, Production: Missy Reno
Nordstrom Program Manager: Tammy Mair
Nordstrom Visual Director: Amy Parsons
Nordstrom Facilities Director: Guy Walker Nordstrom Senior Stylist: Angela Freeman
Nordstrom Assistant Stylist: Grace Chapek Agency: Invisible Dynamics
Production: Invisible Productions Directors: Kat Bayard + Mat Silwa DoP: Eric Yue Campaign Photographer: Sean Thomas Social Content Directors: Of Becoming Us; Alithea Castillo + Kim Tin  Social Content DoP: Kim Tin  Stylist: Clare Byrne
Hair: Ro Morgan
Hair: Jackie Schneider
Groomer: Jennifer Brent
Makeup: Daedra Kaehler Makeup: Camille Thompson
Manicurist: Alicia Torello Production Designer: Brandon Mendez Hero Edit: Danielle Schniederman; Modern Post Hero Color: Kaitlyn Battistelli; Ethos
Hero VFX: Daydreamer Hero Music Production: Raphaël Ajuelos; Concret Form Social Edit, Color, Sound: Of Becoming Us Stills Retouching : Dtouch

"Gap blew away expectations for company-wide comparable sales, which grew 5% during the quarter after its viral “Better in Denim” campaign with Katseye." CNBC Congratulations to the Gap team on the brand's 8th consecutive quarter of comparable sales growth, and the strongest quarter since 2017. "During the quarter, comparable sales [at Gap] rose a staggering 7% – more than double the 3.2% gain analysts had expected." Invisible Dynamics has been Gap's brand transformation partner since April 2023. The "Better in Denim" campaign featuring Katseye was concepted, created and produced by Invisible Dynamics in partnership with Gap. https://lnkd.in/eZVi2hUj

Give Your Gift. Gap Holiday ’25. A song shared. A spark of connection. A celebration of how music, style, and generosity bring people together. Starring Sienna Spiro and a multigenerational choir, ages 8 to 72 — united in one voice, one story, one gift. Photography by Bjorn Iooss Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Cast: Sienna Spiro, Zoe Erianna, Tate Butts, James Wimbley, Claire Crosby, Piao, Matisse, Deloyd, Becca Means, Clayton, Cailin Russo, Gayathri Krishnan, Nina Barker, Lekan, Andria Rose, Peter Barber, Tiffany Monique, Taylor Green, Ella Jane, Leroy Hyson, Joyce Wrice, Jared Jenkens, Algie Powers, Tony Wilkins, Angelica, Michael Client: Gap Gap CMO: Fabiola Torres Gap Creative Director: Calvin George Leung Gap Head of Marketing: Erika Everett Gap Styling Director: Kristen Johnson Gap Global Campaigns Lead : Virginia Patrone Gap Social Media Director: Megan O'Sullivan Gap Integrated Brand Marketing Senior Director: Ashton Casey Agency: Invisible Dynamics Production: Invisible Productions Director: Bethany Vargas DP: Ben Carrey Production Designer: Wesley Goodrich Arranger: Tiffany Monique Conductor: Alexander Blake Music Supervisor: Patrick Lawrence Zappia 1st AD: Kenny Taylor Stylist: Caroline Newell Hair: Sami Knight Makeup: Lily Keys Edit: Sofia Kerpan, Modern Post Color: Dante Giani, Ethos Studio VFX: Yeap Crew

Give Your Gift. Gap Holiday ’25. This season, Gap celebrates how sharing our gifts makes us stronger together. Led by London-based singer-songwriter Sienna Spiro, the campaign reimagines “The Climb” through a soulful collective performance featuring a multigenerational choir, ages 8 to 72. A moment of connection, hope, and harmony — reminding us that the power of giving lies in what we share. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Directed by Bethany Vargas Hero Talent: Sienna Spiro The Choir: Zoe Erianna, Tate Butts, James Wimbley, Claire Crosby, Piao, Matisse, Deloyd, Becca Means, Clayton, Cailin Russo, Gayathri Krishnan, Nina Barker, Lekan, Andria Rose, Peter Barber, Tiffany Monique, Taylor Green, Ella Jane, Leroy Hyson, Joyce Wrice, Jared Jenkens, Algie Powers, Tony Wilkins, Angelica, Michael 
Client: Gap Gap CMO: Fabiola Torres Gap Creative Director: Calvin George Leung Gap Head of Marketing: Erika Everett Gap Styling Director: Kristen Johnson Gap Global Campaigns Lead : Virginia Patrone Gap Social Media Director: Megan Elizabeth Gap Integrated Brand Marketing Senior Director: Ashton Casey Agency: Invisible Dynamics 
Production: Invisible Productions
 Director: Bethany Vargas DP: Ben Carrey Production Designer: Wesley Goodrich Arranger: Tiffany Monique Conductor: Alexander Lloyd Blake Music Supervisor: Patrick Lawrence Zappia 1st AD: Kenny Taylor Stylist: Caroline Newell
Hair: Sami Knight Makeup: Lily Keys
Edit: Sofia Kerpan, Modern Post Color: Dante Giani, Ethos Studio VFX: Yeap Crew

Last night, when the Moon rose above the Ninth Vestibule, the House opened its doors. Three Tides met beneath the marble eyes, and the strange felt familiar once more. The walls trembled. The lights shimmered like white foam. We wandered through shifting halls. Following the echoes of laughter and the pull of the unseen. Some swore they felt the floor of the House move. Others said they saw their reflection blink. As the night receded, only traces remained. A shimmer, a whisper, a marble finger left behind. By dawn, the Phantasmagoric house of ID exhaled. The eyes closed. The tide withdrew. But traces remain. In memory, in marble, in the echo of shared breath.
 To everyone who entered our world: thank you for keeping the illusion alive. Until next time. Phantasmagoric, Halloween 2025. Invisible Dynamics, Los Angeles.

Proud to share that Invisible Dynamics was named Small Agency of the Year at the 2025 Creativepool The Annual Awards — our second Small Agency honor in under two months. The Annual is one of the industry’s leading global programs, spotlighting excellence in advertising, branding, design, and beyond. A huge thank you to Daniel Cheng, Jae Hopkins, Jesper Haugaard, Laura Donnelly, Richard de Hoxar, and Michael Tomes for the recognition — and to our partners, collaborators, and teams who trust us to help shape what’s next. Onward. 🚀 Read more here: https://lnkd.in/gXzaDSbz

Two New Yorkers. One city that made them. Britt Lower and Calvin Royal III in the uniform of NYC. Theory Fall ‘25. Made by NYC. #MadeByNYC #Theory Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions. Britt Lower Calvin Royal III Client Theory Theory Global CEO Dinesh Tandon Theory VP of Integrated Marketing Biz Zast Theory Marketing Director Lillian Wimberly Theory Senior Director, Global Creative Caroline Gendron Theory Senior Creative Producer Katie Fish Theory Fashion & Market Editor, Sam Franco Agency Invisible Dynamics Production Invisible Productions Director and Campaign Photographer Joshua Woods DOP Kenny Suleimanagich Stylist Jasmine Hassett Set Designer Bethany Yeap Social Content Ali Asperheim BTS Stills Nick Crawford

Made by NYC. Theory Fall ‘25. This season, Theory spotlights Calvin Royal III — principal dancer with the American Ballet Theatre and only the third Black dancer in history to hold the role. His journey from a scholarship student to the heights of New York’s most iconic stage is as much a reflection of the city as it is of his own discipline and vision. From arriving in New York with a dream to making history at ABT, Calvin’s story shows a simple truth: New York shapes its people — and its people shape the city. Made by NYC marks the beginning of our partnership with Theory — evolving the brand while staying true to what makes it unique. #MadeByNYC #Theory Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions. Calvin Royal III Client Theory Theory Global CEO Dinesh Tandon Theory VP of Integrated Marketing Biz Zast Theory Marketing Director Lillian Wimberly Theory Senior Director, Global Creative Caroline Gendron Theory Senior Creative Producer Katie Fish Theory Fashion & Market Editor, Sam Franco Agency Invisible Dynamics  Production Invisible Productions Director and Campaign Photographer Joshua Woods DOP Kenny Suleimanagich Stylist Jasmine Hassett  Set Designer Bethany Yeap Social Content Ali Asperheim BTS Stills Nick Crawford

Introducing Made by NYC. Theory Fall ‘25. For Fall ’25, Theory turns to Britt Lower — Academy of Television Arts & Sciences (Emmy Award)–winning Severance star and NYC-based actress and artist — whose story is as original and textured as the city itself. From the streets she’s moved through to the stages she’s made her own, every chapter of her story shows how New York shapes the people who shape it back. Made by NYC marks the beginning of our partnership with Theory — evolving the brand while staying true to what makes it unique. More to come. #MadeByNYC #Theory Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions. Britt Lower Client Theory Theory Global CEO Dinesh Tandon Theory VP of Integrated Marketing Biz Zast Theory Marketing Director Lillian Wimberly Theory Senior Director, Global Creative Caroline Gendron Theory Senior Creative Producer Katie Fish Theory Fashion & Market Editor, Sam Franco Agency Invisible Dynamics
 Production Invisible Productions Director and Campaign Photographer Joshua Woods DOP Kenny Suleimanagich Stylist Jasmine Hassett Set Designer Bethany Yeap Social Content Ali Asperheim BTS Stills Nick Crawford