Breaking and Entering Media

BREAKING: Ross Yenerich, Content Editor at Breaking and Entering Media, will be working from home tomorrow. After unforeseen flight issues, he will be arriving to NYC via Indianapolis via Chicago tomorrow morning. As a result, he will be working from home upon arrival.

STUDENT SUNDAY SPOTLIGHT # 2 Ian Hagen, a student in the Creative program at the University of Colorado Boulder, made a campaign inspired by horror films for Dollar Shave Club under Jeff Gillette. He pulled from horror film posters and iconography to dramatize something everyone ignores: how scary (and genuinely dangerous) shaving with a dull blade can be. What’s especially cool about this campaign is the proof of process. Check out this video to see Ian’s inspiration, early iterations, and overall roadmap: https://lnkd.in/gkG6xNdh Find the full campaign on his website here: https://lnkd.in/gTWuaNsA This is a weekly series. If you want to be highlighted, send your best creative project (case study, campaign, film, etc.) to ross@breakenterpod.com with STUDENT SUBMISSION in the subject line. Include: • your school/program • full team credits (professors, CW, AD, Director, etc.) • high-res assets • a few sentences explaining the idea • link to the work online • brief biography for each team member (and social media links) Geno Schellenberger, Jack Westerkamp, Ellie McCarron, Ross Yenerich, Jack Williamson

The largest merger in advertising history is officially official.

THIS JUST IN: Talia Schulhof and her co-founder Anthony Po, the person behind the Timothee Chalamet look-a-like contest, have started Pufferfish It's a content studio to help brands reach Gen Z and do cool stuff online. Talia worked at MrBeast and is now the CEO of Pufferfish at the age of 25. She knows the internet better than pretty much anyone. Is this what the future of advertising looks like??? Geno Schellenberger Jack Westerkamp

The Global Chief Creative Officer of 72andSunny used to be a street performer?? OUT OF HOME is BACK featuring Matt Murphy! Matt's street performing antics helped earn him a job at Wieden + Kennedy, he can beat Kenny Powers at the game of life, he is a crypto savant, and he's the Jury President for the Entertainment category for the D&ADs. Glenn Cole Geno Schellenberger Jack Westerkamp Jack Williamson Ross Yenerich Ellie McCarron

THE CULTURE CORNER EPISODE 11 w/ Dakota Rae Lowe The three culture trends from this week that you need to know and HOW to use them in marketing 1. Gossip Girl Thanksgiving scene 2. Swipe your thumb to the beat 3. In your 20s, there will be _____ Geno Schellenberger, Jack Westerkamp, Ellie McCarron, Ross Yenerich

HEY! New podcast episode! Andrea Gilman, CMO of Early Warning® joins us on the pod this week, and she's got 3 pieces of un-skippable advice. Tune in wherever ya get ya podcasts. Zelle® paze Ad Age ADWEEK Campaign US LBBonline - Little Black Book Morning Brew Marketing Brew LinkedIn for Marketing Linkedin News

THIS JUST IN: Julian Cohen has been signed by nice&frank as a Creative Director, per Julian's Linkedin. Previously, Julian was an Associate Creative Director at Translation and The Martin Agency.

THIS JUST IN: Laura Jones, CMO of Instacart, talks about their new holiday campaign with Boston Rob Geno Schellenberger, Jack Westerkamp

what I've learned after making 10 (!!!) episodes of a social show — ICYMI, I host a weekly series, The Culture Corner, with my friends at Breaking and Entering Media. it was love at first soundbite, and we've been having fun ever since. we cover 3 trends you need to know each week + how you can use them, helping brand marketers and advertising pros keep up with the feeds—in a more digestible way. after 10 episodes, shared across LinkedIn and Instagram, we: 📈 surpassed 281k total views ✨ see an average ER of 7.81% + a LinkedIn ER of 12.45% 👀 have each video sitting around 7-11k views 🚀 had two carousels go viral and here's what I'll tell you: 01_having a time and place to record helps immensely with accountability. 02_video does not perform as well on LinkedIn. period. 03_instagram is still a powerhouse for reach—case study carousels are having a moment. 04_engagement rate is MUCH higher on LinkedIn. tysm, btw! 05_doing things with your friends makes you want to show up. 06_keep iterating. try different hooks and structures (we've done this a good bit, quietly). 07_repeatable intro helps immensely with recognition. 08_video scared the shit out of me. do the scary thing. shoutout to the best editor in the game, Ross Yenerich + our incred producer who is the funniest person alive Ellie McCarron. would be lost without you two. and Jack Westerkamp + Geno Schellenberger are changing advertising. so bullish on these two. come climb cringe mountain—the view is great. more to come babyyyy.