The Trade Desk Edge Academy

Our Unlocking the Premium Internet series kicked off with a look at one of marketing’s most trusted — and misunderstood — channels: news. In an age of AI-generated content and endless scrolls, audiences crave authenticity — and that’s where news shines. If you haven’t watched yet, now’s the time. Learn how top industry leaders are redefining brand safety, reaching loyal audiences, and building stronger media strategies through journalism. It’s just 30 minutes and free to watch: https://bit.ly/4od7IVq

In our Executive Program, leaders from a brand, a publisher, and an agency share their perspectives on the state of programmatic in candid conversations with The Trade Desk executives. Enroll to hear Ian Colley, Chief Marketing Officer at The Trade Desk, and Tracy-Ann (Goodwin) Lim, Chief Media Officer at J.P. Morgan Chase, discuss her team’s anthropological approach to programmatic, which represents one-third of J.P. Morgan Chase’s overall media investments: https://bit.ly/44oqzWu

The best marketers know that where your message appears matters as much as the message itself. That’s why we’re taking a closer look at the channels defining today’s premium internet — starting with news. The first course in our Unlocking the Premium Internet series explores how trusted journalism can drive engagement, loyalty, and results for brands. Join Matt Adams (Stagwell Media Platform) and Josh Stinchcomb (Dow Jones and The Wall Street Journal) as they break down the data behind news audiences, brand safety myths, and what’s next for marketers in a world of evolving media. It’s 30 minutes, free to watch — and could change how you think about premium placement: https://bit.ly/3LM5But

We just wrapped our "Real Talk: Unlocking the Premium Internet" webinar where we unpacked new research from The Trade Desk Intelligence and explored how understanding the ins and outs of premium content can unlock the full potential of the open internet. Big thanks to all who joined, and special shoutout to Stagwell's Matt Adams, Disney Advertising's Jamie Power, and Unilever's Chante Waters who lit up the conversation with their takes on premium content!

What is premium content, and why should marketers care? This Thursday, Stagwell's Matt Adams, Disney Advertising's Jamie Power, and Unilever's Chante Waters will join The Trade Desk's Sara Picazo and Melissa Hutter for a special live course on the power of premium media. It's open to all learners — sign up for free, and register to watch and learn how advertisers can shift spend to align with consumer engagement and maximize their investment on key premium channels on the open internet to drive real value: https://lnkd.in/eRVKFjCY

What makes content premium? We've got some thoughts. Sign up for our Academy for free, and register to watch a lively discussion next week with Stagwell's Matt Adams, Disney Advertising's Jamie Power, and Unilever's Chante Waters, where they unpack what makes premium so powerful with co-hosts Sara Picazo and Melissa Hutter from The Trade Desk: https://bit.ly/47x7EtG

The modern CMO's influence now extends far beyond brand-building, which presents an incredible opportunity for savvy leaders who make it their mission to master programmatic. Our new Executive Program is designed to help you capitalize on that opportunity — giving you the strategic know-how to lead confidently in a programmatic world. Enroll to hear The Trade Desk Founder and CEO, Jeff Green, explain how programmatic has become one of the most important tools in a CMO’s arsenal: https://bit.ly/3L6CMZg

Taking control of your brand’s programmatic strategy isn’t just a tactical move. It’s a leadership decision. And it’s only possible on the open internet. Our new Executive Program is designed for CMOs and senior marketers who want the strategic know-how to lead boardroom conversations confidently. It delivers the advanced understanding needed to navigate programmatic at the highest level and drive measurable growth. Enroll to take control of your programmatic strategy and own your brand’s future: https://bit.ly/47eYTEr

We’re excited to introduce our Executive Program, built for today’s advertising decision-makers. In just 90 minutes, you’ll gain strategic insights directly from our leadership team and discover how to harness the open internet to drive brand growth with confidence. Whether you're navigating digital transformation or scaling your programmatic strategy, this course equips you with the tools, perspectives, and momentum to lead with impact. Enroll today: https://bit.ly/4qkfBen

Marketing efficiency ratio. What is it? How does it stack up to other measurement systems? And out of all the brand metrics available, why are brands embracing it? Find out in the latest edition of What the Tech.