Intuit SMB MediaLabs

Intuit SMB MediaLabs announced today that its audiences are now available on The Trade Desk, providing advertisers with access to Intuit’s first-party small and mid-market business (SMB) audience segments. The partnership enables advertisers’ access to Intuit’s SMB MediaLabs, a first-of-its-kind advertising network powered by Intuit’s unmatched first-party business data, through The Trade Desk platform. With this integration, advertisers can reach SMBs with greater precision and at scale across connected TV, audio, display, and digital out-of-home channels. Read more: https://lnkd.in/g_eGpW8w Need more info: Contact Meg Beaudet

Join us for la PETIT DÉJEUNER Tuesday at Cannes Lions International Festival of Creativity🇫🇷🍳🥐🍊 🎤 Hosted by ADWEEK and Not A Consultancy 📍 Presented by Intuit SMB MediaLabs 🍽 June 17th at 8:00 AM breakfast and beach tour This exclusive morning experience begins with a breakfast roundtable at an iconic Hotel, led by Ben Dietz of Breakfast Club. IYKYK! 🍳 While the Croisette is still waking up, we’re bringing together a sharp, senior group of marketers to tap into one of the most powerful—and overlooked—success engines: small businesses driving growth for brands. 📈 From there, we hit the sand for private visits to some of Cannes’ most creative activations. This is for brand leaders building what’s next. 👉DM for access—space is limited to 25 to keep it intimate and actionable.

Intuit SMB MediaLabs is heading back to Cannes next month! We will be at MediaLink Beach and would love to see you there. Please reach out if you want to schedule some time to talk about the best way to reach SMBs. I'd love to connect. ☀️🌴😎🇫🇷

Earlier this week, Google featured Intuit SMB MediaLabs as a launch partner for its new Commerce Media platform. We’re excited to now be fully live on DV360—and for me personally, this marks a significant milestone. Never in a million years did I imagine that an idea I once had would be brought to life and highlighted by a company like Google, especially on such a prominent stage. This journey has been a true labor of love, filled with uncertainty, but the momentum we’ve seen in recent months confirms we’re addressing real, pressing challenges marketers face when trying to reach small business owners. A big thank you to Google Ads for the partnership, and to the incredible Intuit team that helped turn this vision into reality. Noel Aragon Meg Beaudet Mike Denzler Taren King Elizabeth Lim Will Adan Sagar Ganapaneni Alison Mayes Eric Perko John Kinkead Juliette Stancil Michael Cápiro Ticiane Costa (and more) https://lnkd.in/gpt45y8s

We're witnessing a growing shift in how brands and marketers recognize the untapped potential of small businesses. If your organization doesn’t yet have a dedicated SMB strategy, chances are your competitors do. We recently partnered with eMarketer on a new report that dives deep into this emerging trend—exploring how and why small businesses are becoming a key growth opportunity. Check out the full report to stay ahead of the curve.

Who else is going to Possible? Let's meet up!

We are heading to SXSW this weekend to sponsor the Vox Media Podcast Stage and see our favorite podcasts recorded live. I hope to see you there! Reach out and come see us if you are going to be there.

We’re excited to share that we will be at the Consumer Electronics Show (CES) in Las Vegas from January 7-10. Send an email to smbmedialabs@intuit.com to schedule a chat.