Have you heard about the exciting Pacvue and Macy's collaboration?! At #unBoxed, Melissa Burdick sat down with Celeste Donahoe to discuss why brands should get started now activating on Macy’s premium ad inventory via Amazon RAS to win this holiday season and beyond. Learn more about the Pacvue and Macy's collaboration here: https://bit.ly/487RtEH To get up to speed quickly, make sure you are registered for the webinar on December 11, where Amazon, Pacvue, and Macy's Media Network will come together to share: 🟠 Real brand case studies 🟠 Best practices for activation 🟠 A live demo to help you get started Register now at https://ads.amazon/3Xnrzqc
Amazon Ads Partners
Advertising Services
Ready to grow your business? Join the Partner Network and showcase your capabilities to advertisers.
About us
Amazon Ads partners are companies available to support the needs advertisers may have for a variety of business tasks and strategies. They have a range of expertise across Amazon Ads products and services, and they can act as a resource to help advertisers business achieve their goals in the Amazon store or beyond. All Amazon Ads partners are vetted and are members of the Amazon Ads Partner Network. Ready to grow your business? Join the Amazon Ads Partner Network to build your Amazon Ads expertise, access resources, and get discovered by advertisers. The Partner Network is a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads. You can register with the Partner Network to access marketing and learning resources and showcase your capabilities to advertisers on the enhanced Amazon Ads partner directory.
- Website
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https://advertising.amazon.com/partners/network
External link for Amazon Ads Partners
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle
Updates
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🏆 Congratulations to HOFAN, winner of the 2025 Amazon Ads Global Expansion Award! Their innovative strategy helped Plaud achieve global success: 🟠 Launched in 13 Amazon marketplaces, reaching top 3 category rank in 90 days 🟠 Achieved 20-40% branded search share in just 12 weeks 🟠 Maintained TACoS (total advertising cost of sales) under 9% across all regions Discover how HOFAN's insights-driven approach helped transform Plaud into a global category leader. Read the full case study here: https://ads.amazon/49FGOSO
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🏆 Congratulations to Gigi, winner of the 2025 Amazon Ads Global Technology Innovation Award! Learn how their groundbreaking platform helped Beekeeper's Naturals achieve streaming TV success. 🟠 370% increase in streaming TV's contribution to new-to-brand purchases 🟠 4.3x lift in branded search influenced by streaming TV 🟠 233% higher purchase likelihood with multi-channel exposure Want to explore how innovative tech solutions can transform your advertising strategy? Read the full case study here: https://ads.amazon/486MP8B
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🚀 Exciting times ahead! Join us for a special episode of "In The Know" where we are joined live by our partners Joon Choi from Xnurta and Claudiu Clement from e-Comas - Global Amazon & Marketplace Full Service Agency. In this chat, we unveil game-changing innovations from Amazon Ads unBoxed 2025 and get our partners' first hand reactions to them and why they matter for partners. Discover three transformative solutions reshaping digital advertising: 📊 Campaign Manager 🎨 Creative Agent 📈 Ads Agent in AMC Watch as Sai Mun Foo and industry experts unpack these innovations that are setting new standards in advertising technology. 📺 Watch now!
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🙏 Thank you to all our incredible partners Skai, Monks, Flywheel, Tinuiti, Acadia, Intentwise, Global Overview, Stackline, Pacvue, Initiative, iHeartMedia, WPP Media, Kwontified, Horizon, Teikametrics, Omnicom Media Group, IPG Mediabrands, Amerge, VOW, PMG, BTR Media and many more who made #Unboxed truly exceptional! 🎉 The insights, expertise, and collaborative spirit you brought were invaluable. From innovative case studies to groundbreaking strategies across streaming TV, podcasts, and full-funnel optimization, your contributions helped make this year's event a tremendous success. 👏 A special shoutout to our amazing speakers Sreenath Reddy, Daniele Foti, Beth Wall, Gretchen Holquist, Nicholas Jones, Michael Lagoni, Jocelyn Jeffries, David Garcia, Shanae Johnson, Grace Burrello, Elaine Kwon, Brian Gearhart, Katie Comerford, Gene Turner, Jeff Lin, Vince Velasquez, Ross Walker, and Sam Bloom who shared their knowledge and real-world experiences. 🚀 This event showcased how our partners are driving remarkable results through innovative advertising strategies, sophisticated data analytics, and creative storytelling across Amazon's advertising solutions. 📈 Looking forward to continuing these meaningful partnerships and seeing what we'll achieve together in 2026!
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🎯 Our partners shared incredible success stories on Day 2 of #unBoxed2025! Here's your quick recap: 🌟 Smart strategy beats big budgets in Streaming TV advertising! Grace Burrello (Divi) and Elaine Kwon (Kwontified) showed us that size doesn't matter when it comes to advertising success! 💄 Brian Gearhart (Revlon), Katie Comerford (Horizon Next), and Gene Turner (Horizon Media) shared their powerful full-funnel product launch strategy using Amazon Marketing Cloud plus NEON insights as a blueprint for omnichannel success! 🌀 Smart use of AMC's audience insights led to impressive results in the crowded hair care space. Jeff Lin (Henkel), Vince Velasquez (Pacvue), and Ross Walker (Acadia) shared game-changing insights! 📊 This session unveiled how Amazon Ads is revolutionizing data access with consistent metrics, deeper historical data, and real-time insights. Thank you, Amanda Grant (WPP Media) and Keagan McDonnell (Omnicom Media Group), for illuminating the path to smarter decision-making! 🎧Despite the massive potential in podcast advertising, there's still room for growth. Much appreciation to Jacob Schwartz (Mediahub Worldwide) for sharing these valuable insights! 📈 In today's budget-conscious world, this session showed how to maximize impact across both short-term performance and long-term brand growth. Nisha Kumari (Galderma) shared practical frameworks for evaluating and optimizing full-funnel campaigns! ⚡ Technical efficiency meets strategic growth in this deep dive into Amazon Ads unified APIs. The session revealed how to transform operational challenges into growth opportunities. Peter Kita (Amerge) and Daniel Wallis (VOW) showed us the way to smarter automation! 🎯 The exclusive world of Upfront is becoming accessible to all! This session revealed Amazon's revolutionary approach to making Upfront available for advertisers of all sizes, including performance brands. Thank you, Sam Bloom (PMG) and Sarah Iooss, for sharing this exciting evolution in advertising!
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🎬 Something exciting is brewing at #unBoxed! Amazon Ads executives and Amazon Ads partners (Acadia, Ad Advance, BTR Media, e-Comas - Global Amazon & Marketplace Full Service Agency, Envision Horizons, Flywheel, Intentwise, Pacvue, Helium 10, Skai, Teikametrics, Jungle Scout , and The CPG Guys), coming together in one dynamic space to create compelling content that will shape the future of advertising. Get ready as we: 🟠 Deliver unique insights on AI-enhanced advertising 🟠 Showcase the power of full-funnel strategies 🟠 Explore the future of personalization 🟠 Reveal new frontiers in brand building with video Stay tuned for these upcoming podcasts! Who's ready to think outside the box? 📦 ✨
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🏆 Discover Success Stories at the Partner Awards Booth! 🎉 Visit us in the Connections Hub at #unBoxed to learn about the incredible achievements of our 2025 Amazon Ads Partner Awards winners and finalists! ✨ From groundbreaking Full Funnel Advertising to innovative AI solutions, these success stories showcase how partners are driving exceptional results for businesses with Amazon Ads. Winners and finalists: Don't forget to pick up your commemorative record at our booth! Learn more about the Partner Awards program: Learn more about this program: https://ads.amazon/43rHTcT
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Game-changing innovations unveiled at today's Amazon Ads #unBoxed 2025 product keynote! The future of advertising is looking brighter and more dynamic than ever. 🚀
Catch up on the biggest innovations and announcements from our first day at #unBoxed 2025: https://ads.amazon/43oyLpo
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🎯 Incredible insights from the #unBoxed Partner Keynote! Mark Eamer, VP of Global SMB and Partners Sales at Amazon Ads, shared exciting tech innovations including: 🟠 Amazon Ads MCP Server for AI-powered campaign management 🟠 Standardized metrics across all reporting surfaces 🟠 Enhanced Amazon Marketing Cloud (AMC) capabilities He also shared how the Amazon Ads Partner Network is thriving - with remarkable 32% growth since last unBoxed, now reaching over 3,300 partner companies worldwide! Nidhi Ghai, Director of Global Growth Sales at Amazon, led an inspiring fireside chat with Estée Lauder 's leadership - @Jenny Johns and Georgina Cunningham - where Michelle Urwin (CMO at Skai) showcased their Agentic AI technology delivering 50% performance improvements, while Bryan Sherman (EVP, Global Media CX and Investment at Decoded by Monks) demonstrated sophisticated AMC implementation for audience targeting. Their Game Day, Your Way campaign delivered remarkable results including 120% increase in searches for the brand on Amazon. Tanner Elton, VP of US Advertising Sales, hosted Liquid I.V.'s success story featuring Aaron Jones (Chief Digital Officer at Liquid I.V.), Mike Feldman (SVP of Commerce at Flywheel), and Diana DiGuido (Chief Client Officer at Tinuiti). Flywheel's data-driven technology enabled real-time optimization and AMC insights for audience targeting, while Tinuiti's tech stack powered cross-platform campaign amplification. Their strategic use of AMC revealed that 50% of Prime Day purchases were tied to pre-event impressions! We also heard powerful success stories from Acadia, Smartly, Pacvue, and Spark Foundry 💡 Access exclusive unBoxed 2025 launch resources in Partner Network! Available now. ✨ Asset guides ✨ One-pagers ✨ Pitch decks ✨ Enablement slides ✨ FAQs https://ads.amazon/4oCFSTO
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