When Ideas Embrace Reality, Not Escape It
This week’s fresh takes dropped by Cameryn Lytton .
The Real Scare Behind the Smoke
Halloween may be over… but the real scare is what vaping does to your lungs. Time and time again, we see “vaping is bad” ads, but when do we really get the message across? Through traumatizing ads? This campaign portrays what those addicted to vaping look and sound like to the rest of us. The out-of-breath singing was a great attention to detail as well.
Safety Never Looked So Cool
Do you also feel safety protocols are oftentimes embarrassing? Check out this incredible Swedish inflatable bike helmet. And if you’re thinking, “Well, it’s only a one-time usage for that price?!” you should know you’re supposed to replace your helmet after every crash. Hopefully, you aren’t crashing that frequently.
A Passport Worth Flashing
This new biometric Switzerland passport connects design with security. It’s also just beautifully designed with intention under UV light.
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Celebrating Representation in Creativity
Blackweek , an industry forum dedicated to advancing business by helping brands, creators, and innovators connect with culture, is launching its first awards program in partnership with Cannes Lions International Festival of Creativity . The awards will celebrate work that moves representation forward, both in the creative itself and the teams behind it. Not only will this highlight great work, but also a diverse set of jurors set to review these submissions.
Design Factoid: The Grotesque Truth
Do you ever wonder why sans serifs are always called grotesque? Ya know, like Neue Haas Grotesk or Brandon Grotesk? Unless you’re someone looking at fonts all day, you probably haven’t!
People literally just thought they looked ugly — according to people in the 1800s. William Thoroughgood’s 1832 type specimen “Grotesque” was the first recorded use of the word to describe a font.
We don’t know why he used it, but back then, people thought sans serifs looked really strange compared to the serif typefaces they were used to. The font aggravated the type police (you could say that they felt pressed, ha) so much that in 1929, the Advertising Typographers of America tried to control which fonts were created and used in the United States.
I mean, who in their right mind tries to monopolize fonts? They sound like grotesque people if you ask me.
About The Lūquirer
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