Citibank India: From Retail to Institutional Focus

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Day 15/100 “Citibank India – From Retail Legacy to Institutional Focus” Today, we will discuss Citibank India, which has been one of the largest foreign banks in India for more than a century before its exit from retail. 🔹 Citibank India overview Founded in 1902, it is one of the oldest foreign banks in India. Prior to exiting retail, it was the largest foreign bank by both assets and customers. It offered services in consumer banking (such as credit cards, deposits, and safety deposit boxes), corporate banking, and wealth management. 🔹 Retail Exit (2022 - 2023) Axis Bank bought Citibank's retail business (credit cards, wealth, and deposits) for ₹12,325 Cr. The transfer of the retail business to Axis bank took effect in March 2023. 🔹 Current presence At present, Citibank is focused on Institutional Banking, which consists of corporate and investment banking, interest rate and foreign exchange treasury, and global trade solutions. Citibank branches can be found in all of the largest hubs in Mumbai, Delhi, Chennai, Bengaluru, Pune, and Kolkata. 🔹 Credit Card Legacy Before the transition to Axis Bank, Citi was operating approximately 2.5 Millon credit cards. Citi's two flagship credit cards were Citi PremierMiles & Citi Prestige. 🔹 Digital | Innovation McKinsey has reported that Citi was a leader introducing ATMs, internet banking, and digital payments. Strong offering in both global cash management & treasury products. 🔹 Global Context Citi operates in over 160 countries and considers India a strategic institutional market. 📌 Key Ratios (Pre-exit FY21) Deposits: approximately ₹1.65 Lakh Cr Advances: approximately ₹66,500 Cr CASA: approximately 40% NPA: < 1% (one of the best in the industry) 📍 Key Takeaways (Cut-Out Box Style) ✅ 1902 → Citi enters India ✅ Largest foreign bank in India (pre-exit) ✅ Retail business sold to Axis (₹12,325 Cr) ✅ Still strong in institutional Banking ✅ Leader in credit cards & digital banking ✅ India = strategic market for Citi.

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