Beyond Digital: Why Bank Branches Still Matter J Madegowda DOI: 10.71329/IUPJBM/2025.24.2.54-86 © 2025 IUP. All Rights Reserved. * Professor, Department of Business Administration, Vidyavardhaka College of Engineering, Gokulam III Stage, Mysuru 570002, Karnataka, India. E-mail: jmadegowda@vvce.ac.in; madegowdaj@gmail.com. This study explores the continued relevance of branch banking in the context of fintech integration by analyzing perspectives from bank customers and officers. Using Factor Analysis, the study evaluates responses across six service dimensions—security, accessibility, personalized assistance, fraud prevention, customer support, and geographical connectivity. The results indicate a strong consensus on the enduring importance of branch banking, especially in areas with poor digital infrastructure and among customers with limited digital literacy. Both customer and officer responses emphasize the role of branches in ensuring secure transactions, fostering trust, and delivering tailored services for complex financial needs. Despite the rise of digital platforms, physical branches remain critical for supporting nderserved populations and maintaining inclusive financial access. The findings support the adoption of hybrid banking models that integrate fintech innovations with human-centric branch services. Practical implications include training staff to manage high-stakes, personalized interactions and enhancing digital-physical synergy in service delivery. This study contributes to the growing discourse on digital transformation in banking by highlighting the sustained value of physical branches and offering a strategic framework for balancing digital efficiency with traditional relationship-based service.
Why Bank Branches Still Matter in the Digital Age
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In a digital-only bank with no branches, the Back of House (BOH) Operations team is the unseen engine that keeps everything running;powering customer trust through precision, speed, and control. In the first two years of a new bank’s journey, BOH carries the dual responsibility of building structure and ensuring stability while the business scales rapidly. 1. Roles and Responsibilities: BOH manages all core processes behind the scenes from transaction settlement, reconciliation, regulatory reporting, and control frameworks. In a digital environment, this extends to system integrity, data accuracy, and automation readiness. Every product launch, payment, and system integration depends on BOH’s ability to design, validate, and monitor end-to-end digital workflows. They ensure compliance, operational resilience, and efficiency in a 24/7 real-time banking ecosystem. 2. The Reality of a New Digital Bank: The early phase is defined by uncertainty. Direction may shift as leadership balances growth, compliance, and customer acquisition. Limited technology resources and evolving systems mean manual workarounds, unclear ownership, and constant reprioritization. Continuous new product launches stretch capacity and create operational stress. Regional dependencies further complicate decision-making, especially when local customization conflicts with centralized strategies. Amid this chaos, BOH must maintain control without slowing innovation. 3. Leadership and Mindset: For BOH to thrive, mindset matters more than systems. Agility, ownership, and data-driven thinking are essential. Every operational delay affects customer experience and without branches, there’s no safety net. Leaders must bridge technology, compliance, and execution by communicating clearly, setting realistic priorities, and protecting both people and process integrity. A culture of collaboration, learning, and accountability transforms firefighting into continuous improvement. Ultimately, the Back of House is the heartbeat of a digital bank. It operates silently but defines the bank’s credibility. From building to running, from uncertainty to stability, BOH transforms chaos into consistency ensuring that the promise of digital banking is not just seen on screens, but delivered behind them.
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Alkami Technology Releases 'Women in Banking' Report Revealing Digital Banking Preferences Among Female Account Holders Read more: https://lnkd.in/dxt8iVcy #Alkami #DigitalBanking #WomenInBanking #FintechInsights #BankingTrends #FintechResearch #DigitalFinance
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Nicely Written.... Yes, Digital banking has transformed over a period of two decades to Mobile first with customers of Banks expecting all the services in their finger tips, 24 x 7 of course with a simple and secured application. Availability of Open API and integration with many of government networks like NPCI, BBPS, GST and AA made this transformation possible.
ELETS BFSI carries this article authored by yours truly covering the facets and the tenets of mobile first banking , its evolution and ways to stay relevant as it carves its way ahead . A slightly long and a bit of technical read . #bandhanbank https://lnkd.in/gyC96axW
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The Thread of Innovation: Transformative Banking Starts with People A Case Study on Capital One Bank!!! In the rapidly changing financial landscape, the fusion of technology and human-centered innovation has emerged as the new competitive differentiator. This report explores how Capital One Bank, under the leadership of Celia Edwards Karam, President of Retail Bank, embodies transformative banking by placing people—both employees and customers—at the heart of innovation. Through data-driven technology, inclusive culture, and a commitment to financial well-being, Capital One demonstrates that sustainable transformation begins not with systems, but with human capital. The Genesis of Transformative Banking For over 25 years, Capital One has maintained a mission to revolutionize financial services through data, digital innovation, and customer-centric thinking. As the sixth-largest U.S. bank, Capital One’s evolution mirrors the wider banking industry’s transition from traditional operations toward intelligent orchestration—where innovation is people-powered. This case study examines how a “people-first” culture has been instrumental to Capital One’s breakthroughs, such as eliminating overdraft fees, developing AI-driven financial tools, and integrating community-centric services. 2. Innovation Starts with People Capital One’s transformation journey highlights one foundational truth: innovation begins internally before it manifests externally. Celia Edwards Karam’s leadership philosophy emphasizes building teams that combine domain innovation with inclusive collaboration. By encouraging diversity of thought and empowering employees to make autonomous decisions, the organization fosters creative ownership. The success of initiatives like the elimination of overdraft fees resulted from over 140 associates’ collaboration—a testament to participative innovation rather than top-down directives. 3. The Road to Innovation and Transformative Banking Transformative banking is neither linear nor effortless. It requires continuous iteration, risk-taking, and a resilient cultural mindset. The journey involves challenging entrenched norms, integrating advanced technologies, and aligning leadership vision with market realities. Banks must navigate regulatory constraints, cybersecurity risks, and customer trust issues while simultaneously reengineering legacy systems. For Capital One, innovation is not a project—it’s a permanent organizational behavior grounded in agility, experimentation, and empathy. 4. People as the Pivotal Element of Innovation At the core of every transformative agenda lies the human element. Employees are not merely executors but co-creators of change. Capital One’s strategy hinges on leveraging “people advantage”—the collective intelligence, creativity, and motivation of its workforce.
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Customers expect seamless transitions between desktop, mobile, and in-branch interactions, yet the sheer scale of traditional banks has long made that impossible. Now, 2025 is shaping up to be the year this vision becomes reality, writes FF News | Fintech Finance https://lnkd.in/ec5mMyif #banking #digitaltransformation
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The National Bank of Bahrain (NBB) recently launched its digitalised treasury bills (T-Bills), marking a transformative step in the evolution of Bahrain’s capital markets infrastructure. The new digital process enables end-to-end issuance, settlement, and management of T-Bills through a secure and automated platform. Accessible through NBB’s Digital Banking platform, the solution allows customers to select from a range of investment opportunities. Users can subscribe to, manage, and monitor their T-Bill portfolios anytime and anywhere through a secure and fully digitalised experience. Commenting on the announcement, NBB head of wealth management Ali Janahi said, “At NBB, our mission is to put customers at the heart of everything we do. This launch is a testament to our commitment to building strong partnerships with all our customers and potential investors to grow together. It also underscores our focus on driving innovation, enhancing operational efficiency, and delivering tailored solutions that raise the bar for investor experience.” Omar Al Adhami, head of retail digital banking at NBB added, “This initiative represents a key milestone in our digital-first strategy, aimed at delivering every customer a seamless and secure digital experience tailored to their financial needs. Through NBB Digital Banking, customers can conveniently access a new investment opportunity in addition to the comprehensive suite of products and services, all in one place, making NBB Digital their trusted one-stop shop for all their banking requirements.” The launch is aligned with NBB’s broader strategy to integrate customer-centric digital solutions across its investment banking offerings, while supporting national objectives for digital advancement and sustainability. The platform is underpinned by a robust and compliant digital infrastructure that safeguards client data and ensures the integrity of all transactions. It also contributes to the bank’s ESG agenda by reducing reliance on paper-based processes. Read more: https://lnkd.in/dJDPu48d
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The National Bank of Bahrain (NBB) recently launched its digitalised treasury bills (T-Bills), marking a transformative step in the evolution of Bahrain’s capital markets infrastructure. The new digital process enables end-to-end issuance, settlement, and management of T-Bills through a secure and automated platform. Accessible through NBB’s Digital Banking platform, the solution allows customers to select from a range of investment opportunities. Users can subscribe to, manage, and monitor their T-Bill portfolios anytime and anywhere through a secure and fully digitalised experience. Commenting on the announcement, NBB head of wealth management Ali Janahi said, “At NBB, our mission is to put customers at the heart of everything we do. This launch is a testament to our commitment to building strong partnerships with all our customers and potential investors to grow together. It also underscores our focus on driving innovation, enhancing operational efficiency, and delivering tailored solutions that raise the bar for investor experience.” Omar Al Adhami, head of retail digital banking at NBB added, “This initiative represents a key milestone in our digital-first strategy, aimed at delivering every customer a seamless and secure digital experience tailored to their financial needs. Through NBB Digital Banking, customers can conveniently access a new investment opportunity in addition to the comprehensive suite of products and services, all in one place, making NBB Digital their trusted one-stop shop for all their banking requirements.” The launch is aligned with NBB’s broader strategy to integrate customer-centric digital solutions across its investment banking offerings, while supporting national objectives for digital advancement and sustainability. The platform is underpinned by a robust and compliant digital infrastructure that safeguards client data and ensures the integrity of all transactions. It also contributes to the bank’s ESG agenda by reducing reliance on paper-based processes. Read more: https://lnkd.in/d4qXPVu5
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