Ad set and ad limits in Campaign Manager

Last updated: 2 weeks ago

To help maintain our high standards for platform performance, there are some limits to the number of ads and ad sets that can be created within a single ad account.

Learn more about the maximum number of campaigns, ad sets, and ads allowed in the table below. 

Ad account level Maximum number allowed
Campaigns You can create an unlimited number of campaigns in your ad account. 
Ad sets

If your campaign has Dynamic Group Budget turned on, you can create up to 50 ad sets in the campaign.  

If your campaign has Dynamic Group Budget turned off, you can create up to 2,000 ad sets in the campaign.  

Ads You can create up to 100 ads for a single ad format in each ad set.  

If you reach the maximum number of ad sets or ads allowed, you must create a new campaign or ad set to hold your additional ad sets or ads.

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