The Marketing Share Podcast

Every marketer dreams of growth. But not every brand is ready for it. In this episode of The Marketing Share, Brian McHale (CEO of Brandience) breaks down how he helps regional brands decide when it’s time to go national, and what most companies overlook in that process. Here’s the shift in thinking: Growth isn’t just a marketing call. It’s an operational readiness test. Before investing in a new market, Brian’s team looks under the hood: 🔹 Can operations keep quality and customer satisfaction high during busy periods? 🔹 Are ROI goals being met in the current footprint? 🔹 Is there organic pull, meaning, people asking for your product in new markets? As he puts it, “You have to make sure operations and marketing are aligned. If they’re not, expansion can be a disaster.” It’s a reminder that sometimes, the smartest growth move isn’t running a campaign, it’s pausing to ask if your business can truly carry the scale you’re envisioning. 🎧 Watch the full conversation with Alec Cheung, Barb VanSomeren, and Brian McHale on The Marketing Share Podcast. Find all links in the comment section. #GoToMarketStrategy #BrandExpansion #MarketingLeadership #BusinessGrowth #TheMarketingShare

When brands expand into new markets, they often focus on reach, at the expense of losing something far more important along the way: authenticity. In this episode of The Marketing Share, Brian McHale (CEO of Brandience) shares what really happens when a brand scales, especially in franchise or multi-location models. His advice is straightforward but powerful: You have to stay true. You have to stay authentic. And as an agency leading the marketing through this expansion, you have to act like the brand police. Because when it comes to franchising, growth isn’t just about opening new locations or launching campaigns. It’s about protecting what made people care in the first place. The challenge? Franchise owners are often incredible operators, but not always marketers. So agencies have to find that balance between preserving brand identity and letting local stories breathe. Brian calls it “creating community connection through emotional appeal.” 🎧 Hear the full conversation with Alec Cheung, Barb VanSomeren, and Brian McHale on The Marketing Share Podcast. Find links in the comment section. #BrandStrategy #FranchiseMarketing #MarketingLeadership #AuthenticBranding #TheMarketingShare

Most marketing teams are using AI like it’s a copy assistant. That’s the smallest part of what it can do. As Chaenara O'Brien, Principal Strategist at Thought Bakery, puts it, AI’s real power is in helping you think and operate differently. Marketing teams today are being asked to do more with less: fewer people, smaller budgets, bigger goals. And that means our time and energy have to move toward deep work, the kind that builds real leverage. Here’s Shay’s take: “Marketers today need to become a bit of product builders.” She’s right. The next generation of marketers won’t just write briefs or launch campaigns. They’ll build internal systems, automations, data flows, and “central intelligence layers” that make creativity scalable. AI isn’t replacing the marketer. It’s pushing us to become architects of our own marketing engines. 🎧 Full conversation with Alec Cheung, Barb VanSomeren, and Chaenara O'Brien now live on The Marketing Share Podcast. Links in the comments. #MarketingLeadership #AIinMarketing #GoToMarketStrategy #MarketingOps #TheMarketingShare

Most companies think differentiation starts with the product. Or maybe the message. But the truth is, those are just outputs. As Chaenara O'Brien, Principal Strategist at Thought Bakery, shared on The Marketing Share, real differentiation begins beneath the surface, in how your value is built, who it’s for, and how it moves through the market. She looks for signals others miss: 🔹Proof of impact buried in customer data or behavior. 🔹Team insights that never make it into the story. 🔹The moment when your product narrative no longer matches your buyer’s reality. That’s when differentiation happens. When you rebuild your GTM around how your company thinks, not just what it sells. It’s a powerful reminder for every marketing leader: 🔹 Your brand in-market is never exactly the brand you built. 🔹 Great GTM requires constantly updating the lens through which buyers see you. 🎧 Hear the full conversation between co-hosts Alec Cheung and Barb VanSomeren and Chaenara O'Brien on The Marketing Share. #MarketingLeadership #GoToMarketStrategy #B2BMarketing #BrandStrategy #TheMarketingShare

Chris Silvestri shares a relevant framework for developing strong website copy. I'm using the MPG on my current project -great lens! The Marketing Share Podcast

If your website isn’t converting, the issue might be in the messaging engine. In this episode of The Marketing Share, Chris Silvestri (Founder of Conversion Alchemy) shares a framework he uses with his clients to make their messaging run smoother than a muscle car. He calls it the MPG Framework, and it’s pure gold for marketers, founders, and copywriters who want more clarity and conversions. Here's a breakdown: 🔹 Match your message to the intent of your visitors when they land on your page. 🔹 Proof why you're such a fit. Your audience’s biggest obstacle is doubt, so fight it with testimonials, case studies, screenshots, videos, you name it. 🔹 Guide to the final step with a clear CTA and a low-friction flow. 🎧 You can find the full episode with Chris Silvestri, Alec Cheung, and Barb VanSomeren on YouTube and all streaming platforms. Link in the comments. #MarketingStrategy #Copywriting #ConversionOptimization #UXDesign #TheMarketingShare

Most companies think they have a copy problem. In reality, they have a messaging gap. In this episode of The Marketing Share Podcast, Chris Silvestri (Founder of Conversion Alchemy) explains what a messaging gap really is: the disconnect between what your company knows internally vs. what your customers actually understand. You’ll recognize the signs: 👉 Sales calls sound different than your website. 👉 Product teams focus only on features. 👉 Marketing talks benefits but skips the details buyers need. Keep in mind: Closing this gap isn’t about writing prettier copy; it’s about deeply understanding your customers and aligning product, sales, and marketing around one clear narrative. 🎧 Catch the full conversation with Chris Silvestri, Alec Cheung, and Barb VanSomeren (Link in the comments) #MarketingStrategy #Messaging #B2BMarketing #CustomerExperience #Copywriting #TheMarketingShare

Where are we headed with AI and Social Media Content? Emeric Ernoult, CEO of Agorapulse shares his prediction on The Marketing Share Podcast

What if AI could design your social media strategy following the best practices of the accounts you look up to? In this episode of The Marketing Share, Emeric Ernoult (CEO of Agorapulse) tells us everything about the actual future of IA in social media marketing. 👉 Imagine: analyzing your past 2 years of posts, your competitors’ best content, and the highest-performing campaigns across your industry… and then serving you a playbook tailored to your brand, your product, and your audience. His bet: That’s where AI is headed, and it could be the real game-changer for social media strategy. 🎧 Tune in to join co-hosts Alec Cheung and Barb VanSomeren talk to Emeric and hear his predictions for the future of AI + social. Tune in here: → Watch on YouTube: https://lnkd.in/eGDVkTRe → Listen on your fav streaming platform: https://lnkd.in/e-ft2Ds2 Connect with the team: → Co-host Alec Cheung: https://lnkd.in/eCtRjpdt → Co-host Barb VanSomeren: https://lnkd.in/ecxqWhqB → Podcast Manager Cinthya Zeledón: https://lnkd.in/eA8q69Ub #SocialMediaStrategy #AIinMarketing #ContentMarketing #FutureOfMarketing #TheMarketingShare

In this episode of The Marketing Share, we’re joined by Alex Membrillo, CEO of Cardinal Digital, to dig into the realities of healthcare marketing, from PE-backed roll-ups to the pressure of delivering growth fast. Alex gets real about the audit vs. quick wins dilemma when starting work with a set of clients. The truth is, agencies can’t spend a month poking around the business anymore, because clients expect measurable impact in 30 days. This is his team’s approach: ✔ Compress audits into two weeks (without skipping the fundamentals). ✔ Layer in quick wins like smarter bidding, SEO shifts, and UX improvements. ✔ Embed creative strategy into every engagement to actually drive conversions. 👉 WATCH THE FULL EPISODE with our co-hosts Alec Cheung and Barb VanSomeren to hear how Cardinal Digital balances speed with strategy, and what healthcare marketers can learn from it. 🎧 Tune in here: → Watch on YouTube: https://lnkd.in/e78B4Aae → Listen on your fav streaming platform: https://lnkd.in/e-ft2Ds2 Connect with the team: → Co-host Alec Cheung: https://lnkd.in/eCtRjpdt → Co-host Barb VanSomeren: https://lnkd.in/ecxqWhqB → Podcast Manager Cinthya Zeledón: https://lnkd.in/eA8q69Ub #HealthcareMarketing #DigitalMarketing #MarketingStrategy #SEO #PatientExperience