Swayable

This fall, the team at Swayable released new research and content spotlighting our work that enables brands to rapidly measure persuasion and validate their creative impact. In particular, our AI-powered meta-study with Influential highlighted the power of influencer marketing—and our session at #AWNewYork25 offered key takeaways for using consumer insights to elevate creative storytelling. Catch up on the latest Swayable research and advertising industry talks here: https://lnkd.in/enbtr2eu #Swayable #CreativeTesting #AI #InfluencerMarketing #MarketingInnovation

Whether it’s an influencer or traditional ad campaign, marketers are under more pressure than ever to prove their creative works—quickly. This fall, Swayable released new research and content spotlighting our work that enables marketing and insights teams to make smarter, evidence-backed decisions. Check out our latest content roundup that covers: ✅ Swayable’s AI-powered meta-study proving the impact of influencer content tested on the platform ✅ Influential and Swayable’s in-depth guide to influencer marketing performance, supported by our session at the Advertising Research Foundation (ARF)'s Creative Effectiveness event ✅ Swayable's Advertising Week New York session spotlighting the intersection of technology, creativity, and human storytelling. #Swayable #CreativeTesting #InfluencerMarketing #MarketingInnovation #AI

Swayable’s AI Analysis Factory webinar is coming up tomorrow! Join Swayable CEO and Founder James Slezak and Director of Client Success Ali Hoffer Tuesday, November 18 @ 12 PM ET/9 AM PT for a behind-the-scenes walkthrough of how marketers are dramatically accelerating their evidence-based agile marketing and content development using Swayable’s AI Insights Factory. You’ll learn how brands are building their AI marketing stack, integrating AI-powered rapid pre-testing with automated content creation to build best-practice workflows that bring GenAI together with hard evidence about what works—and why. Ali and James will cover: 🔓 Unlocking the value of GenAI for rapid content prototyping in agile pre-testing programs 💡 Getting immediate, executive-ready deliverables synthesizing insights from tests in memo and Powerpoint forms ⚡ Using Swayable's Analysis Factory to generate fully custom analyses and visualizations, in as much time as it takes you to ask the question. Secure your spot today → https://lnkd.in/eHHhYHPW #Swayable #CreativeTesting #ArtificialIntelligence #AIInnovation #MarketingIntelligence

We're excited to welcome Jasen Holness to the Swayable team! Jasen joins Swayable with more than two decades of experience across MarketTools, Ace Metrix, and MetrixLab. Most recently, he led commercial and key account strategy for North America at Toluna, where he built strategic partnership programs shaping how brands connect and communicate with consumers. “I’m thrilled to help empower our marketing partners through Swayable’s industry-leading creative testing platform," he said. "With our scientific and rigorous approach, advertisers can accelerate their creative development cycles and gain 24-hour insights that maximize campaign and media effectiveness.” We're thrilled to have you on board, Jasen! Be sure to follow Swayable on LinkedIn for more content, research insights, event highlights, and job openings.

We're excited to welcome Andrey Shprengel to the Swayable team! Andrey has nearly a decade of experience in software and machine-learning engineering for startups. During his previous role at Cognito Health, Andrey led an international team to build a machine-learning solution for hospital and nursing home patient monitoring. "I'm excited to join Swayable to use AI and ML to understand what influences people's behavior and further important causes," he said. We're thrilled to have you on board, Andrey! Follow Swayable on LinkedIn for more content, research insights, event highlights, and job openings.

AI is evolving the creative testing process by allowing marketers to generate actionable insights, faster. See how it works during our upcoming webinar on November 18 @ 12PM ET/9 AM PT, where Swayable CEO and Founder James Slezak and Director of Client Success Ali Hoffer will provide a walkthrough of Swayable's AI Analysis Factory. Secure your spot today → https://lnkd.in/eHHhYHPW

One of the main roadblocks to influencer marketing success is accurately measuring performance. Marketers are overcoming this hurdle with creative testing, enabling them to quickly validate that creator partnerships generate value. Swayable and Influential developed an in-depth analysis of how influencer content fuels success throughout the funnel, making the case for brands to integrate creators into their omnichannel marketing mix. Backed by insights from Swayable’s AI-powered meta-study of campaigns tested on the platform, the new guide spotlights how authentic influencer content boosts brand lift, from favorability to purchase intent. Grab the free guide today: https://lnkd.in/ehV-AxJA #Swayable #Influential #InfluencerMarketing #CreativeTesting #BrandStrategy

We're excited to welcome Matthew Kern to the Swayable team! Matt has 15+ years of sales and marketing experience at companies including Kantar, Nielsen, and Resonate, where he led large-scale consumer research, insights and data partnerships for brands across CPG, retail, sports and entertainment, financial services, and insurance. "What excites me most about Swayable is the opportunity to help brands shift away from overly relying on clicks and likes as a measure of success," he said. "Brands can leverage scientific rigor to prove how messaging and creative is impacting real consumer behaviors tied to business outcomes." We're thrilled to have you on board, Matt! Be sure to follow Swayable on LinkedIn for more content, research insights, event highlights, and job openings. 

Our webinar exploring Swayable's AI Analysis Factory is one week away! 🎥 Join Swayable’s CEO and Founder James Slezak and Director of Client Success Ali Hoffer on Tuesday, November 18 @ 12 PM ET/9 AM PT for a behind-the-scenes walkthrough of how the platform uses multi-agent AI workflows to accelerate insights generation and creative effectiveness for marketing and insights teams. RVSP here → https://lnkd.in/eHHhYHPW #Swayable #CreativeTesting #ArtificialIntelligence #AIInnovation #MarketingIntelligence

We're excited to welcome Benjamin Glatt to the Swayable team! Ben is an experienced sales director, having previously worked at The New York Times, Comscore, and MikMak. His sales background spans media, data, and SaaS marketing platforms. "I'm excited by Swayable's scientifically grounded creative pre-testing methodology and impressive product, which helps marketers predict what will move the needle on critical upper and mid-funnel metrics—all before investing media dollars," he said. We're thrilled to have you on board, Ben! Follow Swayable on LinkedIn for more content, research insights, event highlights, and job openings.