We have always been interested in multi-venue and multi-micro destination conferences/events. We commend the stakeholders, orgranizers, CVB, suppliers and city for being bold enough to try it and also for seeing it through to the end. Shout out to the creator of this video Miguel Neves for a thoughtful and thought provoking analysis. A few ideas to consider for the future and possibly another way to think about multi-venue conferences and events: ➡️Is there an opportunity to tap into the energy of "arriving" to enhance the feeling of coming together? ➡️What if the micro events happened first then the main session? ➡️Why wait until Day 2/Night 2 for the big celebration, if any? Why not celebrate on Day 1 and during the daytime which opens the opportunity to focus on rest, recovery, wellness and sleep? ➡️Is it possible for the transfers to play a role in the destination immersion by leaning into storytelling or a virtual DJ streaming from the Main session? It's important to note that the above won't work for all events but if circumstances allow and the situation at hand presents the opportunity - this concept certainly has something different and new to offer!
My thoughts on the multi-venue format of the ICCA Congress 2025 in Porto. A commendable experiment powered by Visit Porto and North of Portugal - Convention & Visitors Bureau, but one with some tough challenges to overcome.