Pinwheel’s cover photo
Pinwheel

Pinwheel

Software Development

New York, New York 8,621 followers

The Primacy Platform

About us

Pinwheel helps banks win primacy with user-centric solutions that deepen relationships and grow lifetime value. Pinwheel's market leading digital deposit switch solution, used by the world's leading financial institutions, delivers 2x better conversion than the industry standard, greater security, and first-of-its kind share of wallet insights to power customer engagement programs to new heights.

Website
https://www.pinwheelapi.com
Industry
Software Development
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held

Locations

Employees at Pinwheel

Updates

  • $25,000 in #bitcoin for setting up direct deposit? The numbers make sense. Enrolling in direct deposit changes a customer from a dabbler to a premium customer. Customers enrolled in direct deposit have higher average #deposits, higher spending on credit and debit cards, and are far more likely to hold multiple financial products with the same bank...making them the most profitable customers out there. Congratulations to River on the launch of their checking account product, powered by Pinwheel Deposit Switch. More to come on this innovative new partnership soon.

    View organization page for River

    11,943 followers

    We're giving away $25,000 in bitcoin 🎉 Set up direct deposit on River for a chance to win. 5 winners, $5,000 each. How to win: 💰 Set up direct deposit. Earn an entry for every dollar you receive. 🤝 Boost your chances, refer friends. The sooner you set it up. The better your odds. Ends Jan 2. Learn more below. https://lnkd.in/eVUjQ-Br Residents of NV, NY, FL, and RI are not eligible for the giveaway. No purchase necessary. Terms apply. https://lnkd.in/ecYbg7Km

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  • KYC has a new "killer app." And just in time. New E-verify mandates have redefined federal and corporate responsibility to validate and maintain accurate right to work status, employment status, and income information. The New York Times recent coverage, “‘A Big Positive’: How One Company Plans to Profit From Medicaid Cuts,” calls out the potential for companies to charge exorbitant rates to government entities scrambling to meet the new mandate. Enter Pinwheel. Learn more via the link in the first comment. #realestate #recruiting #government

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  • According to J.D. Power, Chime is winning the primacy wars. But how? They’ve mastered the “Soft Switch.” We've long known that customers have made a practice of opening checking accounts without closing their old accounts. This practice of "soft switching" has made it difficult for any bank to achieve ROI from digital account acquisitions. And while many banks have struggled to justify digital investments, Chime secured 13% of new accounts opened in Q3 2025. Chime’s new account growth outpaced all other banks. The most groundbreaking news: 1/2 of these accounts become the primary account. J.D. Power found that "customers who can easily move their direct deposits and recurring payments during onboarding are 3x more likely to make the new account their primary." The report emphasizes that "frictionless onboarding experiences are the strongest predictor of account primacy achievement." This didn’t surprise us. We developed the Pinwheel Switch Kit based on these same consumer insights, enabling easy and near-instant deposit and bill switching within your onboarding journey. Pinwheel customers achieve the industry’s best account activation rates and Direct Deposit conversion - the single most determining factor of account primacy. Contact us to make sure 2026 is the year you achieve profitable growth from digital acquisitions. Our best-in-class account activation and onboarding solution is available on most banking platforms, making it easier and more cost effective than ever to get started. 👇 Learn more link in first comment 👇

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  • View organization page for Pinwheel

    8,621 followers

    When does "fake it till you make it" become fraud? When job applicants misrepresent their employment history to land a job. When rental applicants stretch the truth on their income history to secure a home they may not be able to comfortably afford. When loan applicants use creative license to modify financial documents, artificially inflating their ability to pay. Misrepresenting one's self in the digital world IS FRAUD. Pinwheel can help. Our identity verification API easily integrates into your customer experience to confirm personal details straight from the most trusted source - your user's payroll provider. Learn how it works in the link in the first comment. #innovation #technology #recruiting #realestate #healthcare

  • View organization page for Pinwheel

    8,621 followers

    The impact of identity fraud now reaches far beyond financial services. In our digital world, companies across industry verticals are now adopting traditional "Know Your Customer" safeguards to combat identity theft and fraudulent representations of personal information. From property managers assessing renters' risk level and ability to pay... To recruiters fending off resume fraud and ChatGPT enhanced professional profiles.... Identity verification and continuous profile management are burning needs to enable trust and security in our digital world. Learn more about how Pinwheel can help with the first link in comments 👇 #realestate #propertymanagement #hiring #recruitment #fintech

  • Our Chief Marketing Officer was featured among 2025's top female CMOs in the The Fletcher Group's latest report! Pinwheel's #leadership team believes effective collaboration is critical to the success of any #startup. Our philosophy is evident in Crystal Gopman's remarks on how our go-to-market team drives results. If you'd like to be part of a winning team, its a great time to join us! We have several high impact roles available on our Linkedin Jobs page.

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  • Still thinking about whether a Pay by Paycheck payment option would enhance your customer experience? We can help! As pioneers in this space, we have seen this feature boost engagement in a variety of repayment use cases. Learn more about our expertise in the link in first comment.

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Funding

Pinwheel 4 total rounds

Last Round

Series B

US$ 50.0M

See more info on crunchbase