LendAPI

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Today we are excited to introduce LeadGen Campaign Control v2.0, a major step forward in how lenders, banks and fintechs manage their lead strategies. Lead generation has shaped the financial industry for more than two decades. "LendAPI Unveils LeadGen Control v2.0, Unlocking Complete Campaign Freedom" https://lnkd.in/g4EEzCym As consumers continue to search, compare and apply online, the ability to control lead flow, pricing, filtering and redirection becomes essential. Modern lending requires instant decisions, accurate underwriting and full visibility into every campaign. LeadGen Control v2.0 was built to support exactly that. With this release, you now have a true command center for all of your lead sources. You can manage campaign and sub campaign settings with ease, monitor performance in real time and create rules that react to the quality and intent of each incoming lead. Price Reject strategies are now effortless, giving lenders the ability to name their price and protect marketing dollars without slowing down decision speed. Redirect controls ensure that accepted leads reach the right product flow instantly, preserving the seconds that often determine conversion. We also expanded our data filtering capabilities across more than one hundred trusted identity and credit providers. This gives every team the power to filter for quality before buying and to build smarter, cleaner funnels that lift conversion. LeadGen Control v2.0 was designed to give lenders the flexibility they have always wanted. Full transparency, full precision and the tools to build a profitable and scalable lead operation. We are proud to make this available to all LendAPI customers today. Book a demo at lendapi.com to see how LeadGen Control v2.0 can power your next stage of growth.

Excited to welcome National Debt Relief, LLC as the 282nd member of the LendAPI FinTech Marketplace in our Debt Relief category. National Debt Relief, LLC helps consumers manage and settle unsecured debts with personalized plans designed to reduce what’s owed and consolidate payments. Their approach guides clients through a structured program that negotiates directly with creditors, aiming to help people become debt‑free in a timeline that fits their individual situation. We’re thrilled to have them join our marketplace, bringing their expertise in debt relief and client‑focused solutions to the LendAPI community. Key highlights of National Debt Relief, LLC: * Provides free consultations to assess total unsecured debt and budgets Creates customized debt settlement plans with dedicated savings accounts Negotiates with creditors to reduce debt and settle accounts * Supports clients toward becoming debt‑free in roughly 12‑48 months depending on circumstances * Operates on a performance‑based fee model, paying only after results are achieved * Accredited and highly rated for client satisfaction Welcome to the marketplace, National Debt Relief, LLC! Please check out their welcome page: https://lnkd.in/guW2hrDQ

Excited to welcome Carousel as the 281st member of the LendAPI FinTech Marketplace in our FinTech Infrastructure category Carousel is transforming how businesses collect and verify applicant data with a no-code platform that makes onboarding fast, seamless, and branded. Teams can build flows in minutes, incorporating identity verification, bank data, documents, e-signatures, and instant decision logic. With enterprise-grade security, real-time integrations, and analytics dashboards, Carousel helps companies reduce overhead, scale onboarding, and optimize every step of the applicant journey. We are thrilled to have Carousel join our marketplace and provide our members with powerful tools to accelerate onboarding and decision-making Please connect with Alexander Julian Prins for more information and visit their welcome page: https://lnkd.in/g3A4fmuE

Thrilled to welcome Tax Guardian Software Solutions as the 280th member of the LendAPI FinTech Marketplace in our Income Verification category. Tax Guardian Software Solutions brings a powerful layer of IRS level insight to the Marketplace. Their platform gives real time visibility into a borrower’s IRS standing, translates complex tax data into clear information, and provides continuous monitoring that helps lenders stay ahead of risk. From early audit detection to identity theft alerts, they equip both individuals and businesses with a level of transparency that has never been this accessible. At LendAPI, we are committed to building a marketplace that helps lenders move faster with more confidence. Adding Tax Guardian strengthens the entire ecosystem and opens new doors for verified, secure and reliable income and tax data. Please connect with Ron James MBA for more information and check out their member page: https://lnkd.in/g_3dw2g8 Welcome to the LendAPI FinTech Marketplace Tax Guardian Software Solutions.

A big week of momentum at LendAPI and we are excited to share a few important updates. LendAPI was featured in Techstars Advice column where we discussed how instant and no code embedded lending is reshaping the industry. As a proud member of Techstars NYC Fall 2024, we want to thank the entire Techstars staff and mentors for helping guide our growth from day one. https://lnkd.in/gqWyhHJg We also attended our first credit union conference at VentureTech in Frisco Texas. The energy was incredible and we met so many new clients and partners. Thank you to Curql Fund for the warm invitation. We continued our conversations in Atlanta at a credit bureau conference where we caught up with peers and industry leaders. On the product side, LendAPI LOS v3.0.5 is now live. Clients are switching to us daily because they need a platform that scales, launches new products instantly and removes long technical timelines. Our Lending Core was built exactly for this moment. https://lnkd.in/gH7PREHr Highlights from v3.0.5 include • LeadGen Control v2.0 with advanced timing, routing and campaign tools • Reporting v2.0 with new visualization features, custom report support and application tagging • UI and UX improvements across dashboards, templates and portals • Security enhancements for email and SMS validation Our Embarc LMS team is onboarding clients and preparing the next round of updates. If you are ready for a modern loan management system with a beautiful consumer portal, we would love to talk. https://lnkd.in/g9rBdPnk What is next We are going vertical. Our indirect auto vertical is launching soon with support from our friends at RouteOne. Join us at www.lendapi.com and schedule a demo to see why lenders are moving to LendAPI.

We are excited to welcome Avanto Media as the 279th member of the LendAPI FinTech Marketplace. Avanto Media is a results-driven digital advertising and lead generation platform helping businesses and publishers grow through performance-based marketing. Their platform focuses on real outcomes, ensuring that clients pay only for meaningful actions such as completed forms, calls, or app downloads. By combining data-driven insights, transparent reporting, and multichannel reach, Avanto Media empowers brands to connect with the right audiences while giving publishers the tools to optimize their revenue. Welcome to the LendAPI Marketplace, Avanto Media. We look forward to seeing how your performance marketing solutions help shape the future of customer acquisition in fintech. For more information, please connect with Justin Summers. Please see their welcome page: https://lnkd.in/gjY-M-gG

Software used to help people manage money. Now it moves it. That’s the power of embedded finance. Letting users transact directly inside the software they already use, without being forced into banks or third-party portals. Legacy systems created friction. Modern software removes it. Embedded finance mirrors how software is built today: flexible, connected, and fast to deploy. Founders can launch faster, improve retention, and turn workflows into revenue channels. A few of our Great North Ventures portfolio companies showing what this looks like: • CapitalOS helps B2B platforms offer credit to their users without becoming lenders. • LendAPI lets software companies embed lending and card products through APIs instead of building from scratch. • Sunlight (YC S22) automatically updates card payment details across merchants so new cards work right away. • Yardstik integrates background screening and compliance for gig work, staffing, and marketplaces. The connective tissue behind it all is APIs. They make it possible to launch new financial products in days instead of months. APIs lower the barrier to experimentation, letting founders ship faster and keep costs down. In a market where speed and efficiency are essential, APIs are the backbone of embedded finance and vertical AI. Where do you see the next wave of embedded finance innovation in payments, lending, or compliance?

🚀 LendAPI Launches Direct-to-Device Texting, Forging a New Era of Customer Communication: https://lnkd.in/gW6_T5qr In lending, communication is everything. Whether you are working with merchants, consumers, or business clients, how you communicate defines the customer experience. Clear and timely communication drives conversion, reduces charge-offs, and builds loyalty. We’ve come a long way from the days of branch visits and formal meetings. While technology has transformed how we verify credit, income, and collateral, one part of the process has lagged behind: communication. Until now. 📱 Introducing LendAPI's Direct-to-Device Texting Platform LendAPI is redefining how lenders connect with their customers. With our new built-in texting service, lenders can now communicate directly and securely with their clients right from our loan core. Texting is the most preferred way of communication across generations. With over 25 billion texts sent per day, it is time for lenders to meet their customers where they are — on their mobile devices. ✅ Key Capabilities ✨ Phone Number Management — We handle all setup, carrier connectivity, and technical details so you can start communicating instantly. ✨ Texting Templates — Create and reuse message templates to save time and ensure consistent, compliant communication. ✨ Error Handling — Built-in tools automatically manage message delivery issues and wrong numbers. ✨ Group Chat — Keep everyone in the loop, from borrowers and spouses to real estate agents and processors. Our texting platform also helps you stay compliant, monitor conversations, and use AI-powered tools to deliver faster and smarter responses. 💬 Texting, the Final Frontier Direct-to-device texting creates a new level of personal engagement between lenders and their clients. From onboarding to servicing, you can now send reminders, statements, and updates directly through text — all within LendAPI’s ecosystem. And we’re not stopping there. Our next release will include video chatting through text, bringing face-to-face connections back into digital lending. At LendAPI, we believe that lending is about relationships, not just transactions. Communication is what builds trust, and trust is what builds lasting brands. To see how Direct-to-Device Texting can transform your customer experience, reach out to us today or request a demo at lendapi.com. #LendAPI #Fintech #LendingInnovation #CustomerExperience #Texting

🚀 This Week’s LendAPI News - News Link: https://lnkd.in/gqGVci-j At LendAPI, we’re always pushing forward, one feature, one release at a time. Our Platform Release v3.0.4 is now live, and it’s all about giving our clients more speed, flexibility, and creative freedom. ✨ Contract Builder just got faster and smarter. You can now create, edit, and publish any type of contract with built-in e-signature right inside your workflow. It’s seamless, powerful, and ready to use. 💬 Texting just leveled up. Our new SMS Texting Platform now supports templates using a forward slash command. Teams can keep messages consistent and professional, no more wondering what to say. You can even embed triggers and dynamic fields directly in your templates. 🤝 Co-Applicant is now available for everyone. We’ve opened up this feature for all clients — no paywall. 📊 Reporting Infrastructure v1.0 has officially launched. You can now drill down into your data, and soon you’ll be able to create your own reports. Report Builder 2.0 is already in the works. 🎤 Freedom to Create Tour: VentureTech 2025 Next week, we’re heading to Frisco, Texas for VentureTech. We’ll be sharing the LendAPI story in front of credit unions and CUSOs, some of the most innovative players in financial services. Credit unions are at the heart of what we do, and we’re proud to help them launch new products like personal loans and credit cards. 🏦 New Clients We’re excited to welcome new clients across government-backed programs, personal loans, and invoice factoring. Many are moving over from legacy LMS systems to our new Embarc LMS, looking for faster response times, richer functionality, and a partner that truly listens. https://lnkd.in/g9rBdPnk 🎯 What’s Next We’re already building toward our next release: Lead Generator Control 2.0 for sub-campaign control, A/B testing, and holiday scheduling Report Builder 2.0 for self-service report creation Live Calls & Group Chat 1.0 so teams can communicate seamlessly with end clients and partners Our mission stays the same, give our clients the freedom to create and the power to grow. If you’d like to see how LendAPI can help your organization launch and scale embedded finance products, request a demo at www.lendapi.com. #LendAPI #Fintech #EmbeddedFinance #CreditUnions #VentureTech2025