We didn’t just launch a holiday campaign this year… We built a world.
The holidays don’t just happen in retail. They’re built months in advance. Long before the first decorations go up, our teams are analyzing last year’s performance, exploring emerging shopper behaviors, and brainstorming new ways to delight customers in one of the most competitive seasons of the year.
This year, we went beyond traditional storytelling. Our holiday campaign came to life not only across TV, digital, and social, but also inside Walmart Realm, our immersive, shoppable destination where customers can explore WhoKnewVille and experience the joy of product discovery in an entirely new, innovative way.
In collaboration with the faces of WhoKnewVille, we helped bring our imaginative world of to life in Walmart Realm with their holiday gifting picks from
Walmart. From Connor Wood’s Podcast Studio to La La’s Who-normous Closet, each space celebrates the spirit of the season and the gifts to make anyone smile.
As holiday spending is expected to reach nearly $1.6 trillion this season, and digital engagement growing faster than ever, inviting customers into Walmart Realm isn’t just fun, it’s strategic. And with customers being intentional about where they spend this holiday, we’re capturing their attention from elsewhere.
Walmart Realm continues to bridge storytelling and commerce through immersive commerce, engaging the next generation of shoppers in ways that feel playful and distinctly Walmart. It’s one way we’re reimagining the online shopping experience and leaving customers saying: “Who knew Walmart sold that?”
Explore WhoKnewVille inside Walmart Realm and experience the magic for yourself: https://walmartrealm.com/
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And kudos to the teams at Walmart, Emperia, Sawhorse Productions, and Influential for bringing this launch to life: Haley Barber, Clifton Myers, Jordana Attias, John Redgate, Chelsea McCulley, Olga Dogadkina, Herminder Sanghera, Gil Regev, Dr. Giovanna Graziosi Casimiro, Nic Hill, Raphael Bausch, Tiffanie Petett, Samantha Sandacz, & many others
