Jasper

Generative engine optimization (GEO) and answer engine optimization (AEO) aren't future trends. They're today's competitive necessities. The tricky part is knowing where to start. Our guide includes practical frameworks and tips about: 🔧 How to structure content that AI engines trust and cite ❓The key differences between GEO, AEO, and traditional SEO 👣 Step-by-step AI-native optimization tactics Download the guide for steps to get started with capturing visibility in AI search (by using AI): https://lnkd.in/eh2gzx9H

Get clarity on AI with The Loop, a monthly newsletter for marketers. Each issue highlights the latest in AI + marketing, practical strategies for scaling your content operations, and exciting upcoming events. Get the playbooks and peer insights you need to turn AI potential into measurable performance. Subscribe here and we'll loop you in: https://lnkd.in/es-eJ5GP

As AI search redefines how content is discovered, traditional SEO tactics are no longer enough. In this demo by Mason from Jasper's PMM team, see how Jasper’s GEO + AEO Rewriter App transforms outdated articles into structured, search-ready content built for the new era of AI discovery.

Texas, you showed up! This week, Jasper Academy made stops in Austin and Dallas. It was amazing to connect with customers for hands-on learning and building custom apps in Jasper Studio. We capped it with an unforgettable AI for Marketing Leaders Dinner at Monarch in Dallas with skyline views and fantastic conversations. A huge thanks to everyone who joined us this week! Next stop → Seattle 🏙️ https://bit.ly/4pkhupN

Lisa (Berkley) Gately Principal Analyst at Forrester, in conversation with our CMO, Loreal Lynch, unpacks a major shift in marketing: creating for humans and AI. Today, top-performing content does both. It’s structured, substantial, and backed by real proof, so AI can understand it and humans can trust it. Watch the full webinar for more on evolving playbooks for the AI era 👉 https://lnkd.in/etmc6pgn

Speed is powerful. But freedom is transformative. With Jasper, Savista’s marketing team didn’t just accelerate timelines, they changed how they work. They built workflows that scale, voices that resonate, and campaigns that deliver measurable ROI — all while giving the team back time to think strategically. “It gave us peace of mind and the freedom to focus on long-term growth,” said Rachel Gonzalez, VP of Content Strategy. Read their story → https://lnkd.in/eUt32fiu

Jasper's Optimization Agent closes the gap between strategy and execution, transforming research into publish-ready content in minutes. See how it works in this short demo by Mason from our PMM team:

What an incredible night in Lisbon! Last week, our CEO Timothy Young shared the stage with Des Traynor (Co-founder & CSO, Intercom, building Fin) and Arvind Jain (Founder & CEO, Glean) for a discussion about the future of go-to-market with AI fueling the GTM engine. A huge thank you to Intercom for hosting such a powerful conversation and fantastic event!

We're incredibly proud to see our own Jillian Basile, Director of Enterprise Sales, featured in a new Built In article discussing what it takes to succeed in enterprise sales. Jillian captures the Jasper spirit, highlighting how the best sellers act like "CEOs of their own business" and don't just sell, but "orchestrate outcomes." She emphasizes our focus on translating market shifts and customer feedback into practical insights and fostering a high-accountability, low-ego culture obsessed with customer success. Check out the article here: https://lnkd.in/epeT58zK

How does a marketing team arm its ad sales organization to win in a hyper-competitive market? That was the core challenge for TMB (Trusted Media Brands). Their marketing team, which supports ad sales, needed to create deeply tailored, data-backed requests for proposal (RFPs). They needed to respond to RFPs at lightning speed and synthesize massive volumes of data—two objectives that don't always go hand-in-hand. To gain a competitive edge, Michael Boccacino, VP of Marketing for the ad sales team, turned to Jasper. His team built a powerful sales enablement engine that could: ▶️ Synthesize data and research to surface powerful insights. ▶️ Produce SWOT analyses, audience reports, and competitor comparisons in hours instead of days. ▶️ Generate strong first-draft proposals and concept art, giving the sales team a massive head start. As a result, the TMB team increased its RFP responses by 37.5% YoY and reduced prep time from weeks to minutes. Read the full case study for more on how TMB transformed their RFP process and empowered their sales team to win more business: https://lnkd.in/epTGPBBn