Firstup

We’re taking a moment to appreciate what we're thankful for this year: 💜 Customers who trust us to help them reach their employees, no matter when or how they work 💡 The incredible internal comms and HR community that push our professions forward 🙌 Teams that never stop innovating to make work better for every worker Wishing you a wonderful Thanksgiving! 🦃

🎉 Celebrating Our Team's Milestones 🎉 We're thrilled to recognize the incredible employees who celebrated work anniversaries in the second half of this year. Your dedication, expertise, and contributions have been instrumental in making Firstup what it is today. Thank you for being part of our journey and for the impact you make every single day, whether you're building products, supporting customers, or shaping our company culture. Congratulations to: 🎂 12 years: Carl Walker 🎂 11 years: Alex Sirkin   🎂 10 years: Eric Chan  🎂 8 years: Sara Altman, Annabel Fong, Kenny Fulton  🎂 7 years: Brian Auton, Courtney Eck, Lisa LaVan  🎂 6 years: Suzanne Hitcho, Yassi Mahdavi, Albert S. 🎂 5 years: James Kelly-Patterson, Kevin Scott, Tom Tae, Rey Bouknight, Alexandra Flynn, Kyla Turner, Connor Wilkinson, Jonny Hughes, AJ O'Leary Here's to many more years of success together! 🙌

It’s been five years since Raising Cane's became a Firstup customer, and their team proves that when you give your frontline teams the right tools to connect and communicate, engagement follows naturally. We are inspired to know that thousands of their employees log in every day to maintain two-way communication with leadership and stay informed with the organization. Congratulations to the entire Raising Cane's Crew on this milestone, and here’s to many more.

"How do we measure this?" might be the most important question in internal communications right now. Without data, communication remains a "cost center." With the right metrics, it becomes a competitive advantage. Our guide explores:  → Which metrics actually matter to leadership  → How to connect communication efforts to business outcomes  → Building dashboards that tell the right story  → Moving from vanity metrics to value metrics Stop guessing. Start measuring. Download the guide: https://bit.ly/3X89Pz2

Welcome to Feature Friday! Today, we’re excited to spotlight Audience Block Targeting. This game-changing capability lets communicators create a single campaign that adapts to different audiences, eliminating the need for multiple separate communications. Instead of overwhelming employees with irrelevant information, organizations can now ensure each person sees only what's most relevant to them, reducing message fatigue while improving engagement. Available now to all Firstup customers—because we don't just help you reach all your people; we help you reach them with the right content. Want to see it live? Get a demo today: https://bit.ly/4pbUEk4

We are excited to share our latest platform release at Firstup. Get faster insights, deeper personalization, and better employee connections, all designed to drive measurable business outcomes. What's new: 💡 Audience Block Targeting – Personalize content within campaigns without duplication 💡 Forced Delivery – Ensure critical messages reach every employee, no exceptions 💡 Real-time Data Exports – Get granular engagement data delivered automatically every few hours 💡 Workday Integration – Employees access pay slips and time-off info directly in Firstup When every employee is informed and aligned, communication becomes a catalyst for performance. Learn more: https://bit.ly/4pbUEk4 #EmployeeCommunications #EmployeeExperience #InternalComms #HRTech

🎉 Registration is open for The Un-Wrap Party! Join AGCO, Blackline, Local Wisdom, and Firstup on December 11 for a candid look back at the biggest internal comms wins, lessons, and surprises of 2025. You'll get: ✔️ Best practices from comms and employee engagement pros ✔️ Practical takeaways for your 2026 planning ✔️ A chance to share your own "big wins" live ✔️ A 2026 planning template to turn insights into action Spots fill fast—register today! https://bit.ly/48egEnU

📡 The Strategic Communicator's Advantage is now available on-demand. Learn how to position internal communications as revenue-critical, measure what matters, and prove your team's value to leadership. ✅ Rebrand your team to showcase strategic impact ✅ Use a simple narrative framework for effective change communication ✅ Connect metrics to business outcomes and tell your story  ✅ Partner with HR and IT for data-driven, personalized messaging Don't miss out on these actionable strategies from Shawnna Henderson, Kyla Turner, and Preston Lewis to elevate your internal comms game. Watch the on-demand recording to learn how to future-proof your role, build trust, and become an indispensable asset to your organization. Catch up here: https://bit.ly/3JGyCao

Exciting news! Last week, our team celebrated a successful customer launch with a partner committed to transforming how they reach and engage their workforce.   As a longtime Firstup customer on Dynamic Signal, Ryder System, Inc. had previously faced challenges familiar across many industries with a heavy frontline population: difficulty connecting with both wired and unwired employees through a single omnichannel approach, and high attrition in a frontline workforce where retention can hinge on mere cents per hour. Over the years, the team has leveraged Dynamic Signal to improve employee communications, increase engagement, and continue strengthening their corporate culture.   Ready to take employee engagement to the next level, the Ryder team embraced innovation and a more flexible, streamlined approach. With their platform upgrade to Firstup, they can now create and automate engaging communications once and seamlessly deliver them across multiple channels - empowering leaders to connect every employee to the company’s mission, values, and goals.   Their hard work over the past few months is sure to result in even stronger organizational alignment, higher reductions in turnover, and a more connected, engaged workforce. Congratulations to the whole Ryder team on an incredible partnership and launch - special thanks to Timothy Paulison, Cuky Pouparina, and Kelvin Ocasio for their leadership throughout the implementation, and continued partnership on this exciting journey! 🚀 #EmployeeExperience #InternalCommunications #FrontlineEngagement #Firstup

Join us tomorrow, November 18, at 9 a.m. PT / 12 p.m. ET for the last episode of Signal Through the Static. Kyla Turner, Preston Lewis (Segal Benz), and Shawnna Henderson will explore how to build the case that positions internal comms as revenue-critical—not just a support function. You’ll discover:  → Frameworks for measuring communication’s impact on business outcomes  → Real examples of how communication excellence drives competitive advantage  → Practical strategies for proving your team’s value to leadership When internal communications is positioned strategically, organizations see measurable results with reduced turnover, increased employee engagement, and better overall company performance. Comms teams don’t just support the business—they shape its success. Now’s the moment to prove it. Register now: https://bit.ly/3X3CdlP