Gratitude is an attitude. While it’s easy to think about all that is wrong with the world, it’s important to not take for granted all the blessings we have. So during this week of Thanksgiving, here are some reflections I shared with our Just Ice Tea team about what I’m thankful for.
I am thankful for our consumers – people who decide every day to spend their hard-earned money to seek out our products, even if they may be a little harder to find. We are energized every day by the positive feedback we hear from fans, whether it’s someone who just discovered the delights of organic bottled tea or a former Honest Tea fan raving about being reunited with their beloved Mango White, or someone who gained inspiration from a bottle cap quote at just the right moment.
I am thankful for our retail partners – brokers, distributors, retailers, restaurants who make the decision to carry our teas. They play a crucial role in our effort to democratize organics, plus they are (almost always!) fun people to be around.
I am thankful for our supply chain partners – from the Fair Trade USA farmers and their communities, to our bottling plants and packaging suppliers— their commitment to quality and organic practices makes them key allies in our mission work.
I am thankful for our family members and life partners who support us in this work. They help us stay motivated, process challenging work dynamics, and (occasionally) indulge us when we restock a beverage cooler while on vacation.
I am thankful for the pristine ecosystems where our tea, sweeteners and fruit juices are grown. Our ingredients are sourced from some of the most magical landscapes in the world, and organic and regenerative farming helps protect nature’s abundance.
I am thankful for our investors – dozens of individuals as well as forward-thinking firms like Collaborative Fund and S2G Investments, who share our vision and allocate the resources needed to help us achieve it.
I am thankful to live in a nation where despite all its scars and bruises, our system of free enterprise allows us to come together to build something powerful and impactful.
I am thankful to each member of our team - a dynamic combination of diverse talents, dreams and backgrounds. They devote thousands of hours of hard work that can be intense, frustrating, exhausting and occasionally tear-inducing. Over the course of the year, there are hundreds of moments where they put in extra effort to get that incremental cooler placement, to offer one more sample with a smile to gain a new customer.
When you put it all together, I am thankful to be able to do purposeful work – to wake up every morning and know that what we do makes a difference. And that when we do it as intended, we nourish our consumers, the planet, our supplier communities and serve all our stakeholders.