Phenomenal work on #circulardesign and #circularstrategy Smartwool! Thank you for inviting us to help you explore the space!
As a brand, we’re committed to moving toward a more circular business model, but what does that actually look like in practice? That’s exactly what we explored this week with Cascade Circular. Designers, developers, merchandisers, finance partners, marketers, creatives, sales managers, and supply chain leaders all came together to align on our circularity goals and what it’s truly going to take to get there. Led by the incredible Nicole Bassett and Maura Dilley, we dug into what success looks like for circular products, where we’ve already made meaningful progress, and how we can continue to innovate and build on the momentum of our Second Cut Project. A special thank you to Bob Carswell and Material Return, LLC for being the partners we need to get there and for continuing to support us on this journey. The path to circularity isn’t simple but bringing the right people into the room is a powerful place to start.
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