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BBB National Programs
Non-profit Organizations
McLean, Virginia 9,579 followers
Strengthening the marketplace through self-regulation, truth in advertising, and data privacy. Share/Links ≠ endorsement
About us
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.
- Website
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https://bbbprograms.org/
External link for BBB National Programs
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- McLean, Virginia
- Type
- Nonprofit
- Founded
- 2019
Locations
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Primary
Get directions
1676 International Drive
550
McLean, Virginia 22102, US
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Get directions
7 Times Sq
Floor 17, Suite 1705
New York, NY 10036, US
Employees at BBB National Programs
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Eric Reicin
Chief Executive Officer and Member, Board of Directors at BBB National Programs
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James A Boyle
Chief Marketing and Communications Officer at BBB National Programs
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Dona J. Fraser
Senior Vice President Leading Privacy and Responsible Advertising to Children I Equity in Leadership I People-First Culture I Music Industry Native
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Laura Protzmann
Advertising/IP/Privacy lawyer, now focused on AI
Updates
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Have you ever wondered how your data moves safely between Europe and the United States? Our latest blog by Rochelle Osei-Tutu explains the mechanisms that make these transfers possible, including the Data Privacy Framework (DPF) and Standard Contractual Clauses (SCCs). Read: https://hubs.la/Q03TS6zD0
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BBB National Programs reposted this
In a world increasingly shaped by artificial intelligence (AI), today’s parents and caregivers face new challenges—and opportunities—when it comes to guiding their children through a digital landscape that is evolving faster than ever. “Smart Choices: A Parents’ Guide to Navigating the Risks of Generative AI” provides a place to start a conversation with your child. The guide is part of the Generative AI & Kids Risk Matrix, a set of realistic, actionable considerations and best practices to help companies identify and mitigate AI-related risks specific to children. Download here: https://hubs.la/Q03TCh850 #WorldChildrensDay #UNChildrensDay
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Are you looking to expand your network in the advertising, data privacy, or dispute resolution landscape? BBB National Programs National Partners make up a community of more than 120 global corporations, law firms, associations, and trade groups with a common goal and access to ample networking opportunities. Learn more about becoming a National Partner: https://hubs.la/Q03TCg2K0
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BBB National Programs reposted this
The Data Privacy Framework (DPF) Program is an approved mechanism to legally transfer (or access) personal data from the EU, the U.K., and Switzerland to the U.S. As the longest-running Independent Recourse Mechanism (IRM) in the U.S., BBB National Programs helps businesses with self-certification, dispute resolution, and verification services. Learn more and get started today: https://hubs.la/Q03TBR3_0
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Have you ever wondered why an online sweepstakes needs your exact birthday or home address? It often feels like too much information—and it can be a risk. Our blog by Rukiya Bonner, Director, Children's Advertising Review Unit (CARU) explains why this isn't always okay and how businesses can approach data collection more safely. Read: https://hubs.la/Q03TBFkC0 #WorldChildrensDay #UNChildrensDay
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BBB National Programs reposted this
At the 2025 Privacy + Security Forum, Mary Engle, EVP Policy, BBB National Programs, spoke on a panel regarding a fast-moving area of tech policy: the convergence of child online safety laws and the emerging policy focus on AI chatbot companions. Explore her insights here:https://hubs.la/Q03V340j0
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Last week, BBB National Programs’ Divya Sridhar, Ph.D., VP Global Privacy Division, joined Mark Smith (Centre for Information Policy Leadership (CIPL)), Shannon Coe (International Trade Administration), and Krysten Jenci (Cisco) at the Privacy + Security Academy’s Privacy + Security Forum. The panel explored the benefits of Global CBPR and Global PRP certifications, misconceptions about their operation, and how they can be used to supplement existing data transfer mechanisms. As an approved Accountability Agent, BBB National Programs helps businesses get certified. Learn more: https://lnkd.in/eiUg-SPi
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BBB National Programs reposted this
“In industries where government oversight is extensive, the idea of industry self-regulation may seem unnecessary or redundant. But in practice, industry self-regulation is not a substitute for government action; it is a strategic complement. And when done right, industry self-regulation enhances compliance, accelerates innovation, and builds public trust." -Eric D. Reicin, CEO, BBB National Programs Read the full article: https://lnkd.in/e_RHj9qF
Industry self-regulation is a strategic complement to government action. And when done right, it enhances compliance, accelerates innovation and builds public trust. https://hubs.li/Q03TFkHC0 Written by Eric Reicin of BBB National Programs
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On Thursday, BBB National Programs’ Annie M. Ugurlayan (she/her) will speak on an American Bar Association webinar exploring how the FTC, state AGs, National Advertising Division, and courts are shaping industry practices and standards regarding influencer marketing. Learn more: https://lnkd.in/ginD_DVZ
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