Will AI cut more job or create more interesting jobs? In this episode of B2BEA Insiders, Jae Lee, Chief Revenue Officer at AAXIS, joins Justin King, Global Managing Director at the B2B eCommerce Association, to discuss the latest trends shaping enterprise B2B eCommerce and how leading organizations are adapting for growth. Watch the full conversation on B2BEA Insiders now on YouTube.
B2B eCommerce Association
Education
Greenville, South Carolina 6,372 followers
Advancing the future of B2B eCommerce through education and connection.
About us
Welcome to the B2B eCommerce Association! We are a global community of business-to-business (B2B) eCommerce professionals dedicated to advancing the industry through education and connection. Our members include manufacturers, wholesale distributors, technology and service providers who are all passionate about eCommerce and committed to sharing knowledge, best practices, and resources to help each other succeed. Through our events, webinars, training programs, and research initiatives, we help our members stay up-to-date on the latest trends and developments in B2B eCommerce, as well as connect with potential partners and customers. Join us and become part of a vibrant community of B2B eCommerce professionals who are shaping the future of commerce!
- Website
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https://b2bea.org
External link for B2B eCommerce Association
- Industry
- Education
- Company size
- 2-10 employees
- Headquarters
- Greenville, South Carolina
- Type
- Educational
- Founded
- 2019
Locations
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Primary
Get directions
25 Delano Dr
Suite A
Greenville, South Carolina 29601, US
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Get directions
2/3 Park Rd
Cheltenham, Victoria 3192, AU
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Get directions
25 Delano Dr
Suite A
Greenville, South Carolina 29601, US
Employees at B2B eCommerce Association
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Chris Spence
Business Leader | ERP | Revenue Lifecycle Management | Change Maker | Agentic AI | Data-Driven Commerce, Service, Marketing & Loyalty Specialist |…
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Justin King
Educating and Training the B2B eCommerce Industry. Global Director @ B2B eCommerce Association
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Jonathan Day
Ecommerce Strategist and Architect
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Mike Powers
Chief Digital and Technology Officer & Employee Owner at ARG Industrial l Founding Partner @ Intelli.Build l Youth Lacrosse Coach
Updates
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Are you ready for 2026? We'll be hosting 2 webinars for vendors, whether you're a current partner or curious. Join us at the best time for you. On December 10, 11 am EST, join Justin King as he shares 2026 plans for B2B eCommerce World, content planning and opportunities, and much more. Designed for platforms, technologies, SIs, and agencies serving manufacturers and distributors. Learn how to strategically plan to connect with your ICP with content, education, and events.
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Are you ready for 2026? We'll be hosting 2 webinars for vendors, whether you're a current partner or curious. Join us at the best time for you. On 10 December, 11 am AEST, join Brett Sinclair as he shares 2026 plans for B2B eCommerce World, content planning and opportunities, and much more. Designed for platforms, technologies, SIs, and agencies serving manufacturers and distributors. Learn how to strategically plan to connect with your ICP with content, education, and events.
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As a distributor, getting product content right is one of the hardest parts of B2B eCommerce. Too often, content is treated like a back-office task. But for buyers, it's the front door. On December 16 we are hosting a live webinar with Jason Hein, B2B eCommerce Association Global Director and expert in B2B product content and search. Register below to secure your seat and lock into your calendar. 👉 This webinar event is suitable for US & EU timezones. Look out for the APAC event soon!
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How to find (and measure) trapped cash. In this episode of the B2BEA Insider, Justin King sits down with Jack Harrison and Carrie Tallett from Forterro to explore how ERP and WMS systems are reshaping growth for mid-market manufacturers, distributors, and wholesalers. Find full episodes of the B2BEA Insider on YouTube.
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How did the gap happen between the promise of eCommerce and the reality of eCommerce? And what can be done today? Sarah Falcon, SVP of Global Marketing at the B2B eCommerce Association talking with Brendan C., Head of Manufacturing & Distribution - Development and Strategy at americaneagle.com on the Lessons for Tomorrow podcast. Full episode: https://lnkd.in/e8aNbdJ2
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The B2B eCommerce Association is pleased to welcome VTEX as a Premium Partner. Their experience supporting complex B2B and B2C operations, especially in manufacturing and distribution, strengthens our mission to equip practitioners with practical guidance and proven models for digital growth. Platform selection, customer adoption, and cross-functional alignment are central themes for our community. VTEX brings meaningful experience in these areas and will contribute insights that help teams navigate real-world transformation. Alessandra Naves GEORGE FERNANDEZ, JR Rob LeRoux Ryan MacDougall Brett Sinclair Justin King Amber McDougall Jason Hein Christopher Gee Sarah Falcon
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How do you leverage digital tools to drive business results? In this case, how can you make buy low, sell high a reality? In this episode of B2BEA Insiders, Jae Lee, Chief Revenue Officer at AAXIS, joins Justin King, Global Managing Director at the B2B eCommerce Association, to discuss the latest trends shaping enterprise B2B eCommerce and how leading organizations are adapting for growth. Watch the full conversation on B2BEA Insiders now on YouTube.
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We are thrilled to welcome Virto Commerce as a Strategic Partner of the B2B eCommerce Association. Thank you Alexander Siniouguine Evgeny Grigul Maxim Dobrushin Sofiko Gvilava. Virto Commerce brings deep expertise in composable, flexible, and enterprise-ready digital commerce for manufacturers and distributors. Their focus on operational alignment, multi-branch inventory, ERP integration, and customer-specific workflows makes them an invaluable partner for our community. Together, our partnership helps provide our members with resources, education, and insights to advance B2B digital strategies and achieve measurable business outcomes. Brett Sinclair Justin King Jason Hein Christopher Gee Amber McDougall Ashley Hudson
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What if the goal is mastering complexity, not removing complexity? In this episode of the B2BEA Insider, Justin King sits down with Rick Chavie, CEO of viax.io, to explore how mastering complexity, not simplifying it, is redefining the future of B2B commerce. Full episode: https://lnkd.in/eqhRn78D