Plausible Analytics

The response to Consolidated View has been encouraging. 😍 We got multiple messages and hundreds of feature-views shortly after announcing this. Feels like a good time to remind those who missed this feature: it's already available on your "Sites" page if you're on the right plan, do check it out and share your thoughts with us!

Why Google Analytics' Consent Mode falls into a legal grey area? Consent Mode is Google’s way of letting GA4 keep working when people reject tracking. Instead of stopping completely, GA4 sends small, cookieless pings and uses the behaviour of consenting users to predict what the others probably did (in the Advanced mode). Legal experts highlight that predicting behaviour after a user rejects tracking can be problematic. It does not go with the spirit of privacy-friendliness. This is why Consent Mode is seen as a gray area instead of a clear privacy solution. Some might argue that such data doesn’t go with personally identifiable information like complete IP Addresses (semi-anonymized IP Addresses still register), so it should be okay. But site owners are still sending some sort of data about the user (while the user thought you weren’t) to Google servers before actually anonymizing it, processing it and modeling it. The thing is: We can never know how that data is really processed by the servers, before being anonymized. Since Google is a closed-source and proprietary entity, there’s no way to find out either. A complete nightmare for a company if found indulging in such practices, usually without even being fully aware of it.

"How we became profitable without spending on traditional marketing activities like drip campaigns, ads that follow you around, or growth hacks?" 1️⃣ Meaningful communication > forced promotion. We try to focus on communication where it matters and only when it adds real value. For eg., explaining why GA is not healthy for your site, how privacy choices affect your visitors, or which feature solves a specific problem and how to get the most out of it. 2️⃣ Building an experience that can market itself. Easy to configure. Simple reports that make sense the moment you see them. No privacy headaches. Accurate data you can trust. By putting our energy into this kind of value, people shared it on their own. They told friends, coworkers, and clients. They wrote blog posts and reviews. Luckily, they helped us grow far more effectively than any paid campaign could.

Starting the week on a high note. 😍 Now you can view a clear breakdown of revenue in each report, showing which specific traffic sources, pages, locations, devices, or custom properties are generating the most revenue. Basically, you will now find a brand new Revenue column in all of your reports when they're expanded (and the revenue-goal filter is applied). If you track revenue in Plausible, this helps you spot useful patterns. For eg., spotting that one blog post bringing in high-value traffic and deciding to create more content on similar topics. Here's a peek:

Made a small UX improvement to make browsing your reports interactive and fun. 🪄

📣 Plausible subscribers, if you're the owner/admin of a team in Plausible, you can make it mandatory for your team members to do two-factor authentication for logging into Plausible. It enhances the safety of your account and helps keep your team's login credentials out of the wrong hands. Find the option to Enforce 2FA as shown in the screenshot, it just takes a click of a button.

Outages are always painful, we're glad to inform that when so many major sites were down due to the Cloudflare outage yesterday, Plausible was up and running. This comes from how we’ve structured our setup. We rely on a mix of independent providers with proven track-records, which helps reduce the impact in such cases. It’s one of the ways we try to keep things steady for the people who depend on us. 💜

📢 You asked, we delivered! If you have more than one site in Plausible, you can now quickly see the overview of traffic and other key metrics across all your properties on one dashboard! 😍 Just open your "Sites" page (where all your sites are listed) and find your Consolidated View on top. ✅ It works like any other dashboard, with all the same metrics, settings, etc. ✅ Removes the need to manually build a roll-up dashboard to get a birds-eye view of your stats across your network of sites. Check yours now.

If you have downloadable files on your site and want to start tracking their performance, it's now easier than ever to do so in Plausible. Just enable the File downloads tracking option from the Script installation screen (no code changes needed anymore). You will find the File Download goal magically appear on your dashboard as soon as the first download is recorded.

If you compare your Google Search Console clicks with Plausible Google visits and see different numbers, here's why that happens: Search Console measures the click inside Google’s search results. Plausible measures the visit only after your page loads and the tracking script runs. For example, Someone searches for “best hiking shoes.” and click on your website's result. But the page takes too long to load. Or their connection drops, close the tab immediately, or their browser blocks all analytics scripts. 👉 Google Search Console still counts 1 click. Plausible records 0 visits, because your site (and Plausible script) never fully loaded. Multiply this by hundreds of searches per day, and gaps between clicks and visits make total sense. Different tools, different stages of the journey but both numbers are true.