Optimizely

Personalization isn’t a buzzword, it’s the difference between customers engaging… or scrolling right past you. And if it still feels out of reach, we’re here to change that. Join us on December 4 with our very own Sama Asali as we break down how to turn personalization from aspiration into impact. You’ll learn: ✨ Why personalization truly matters ✨ The stages of the Personalization Pyramid ✨ Real use cases from teams who’ve made it work If you’re ready to scale personalization with confidence, this is the session you don’t want to miss. Register now: https://lnkd.in/evjJw8Qc

Your patients aren’t comparing you to “other healthcare providers.” They’re comparing you to every frictionless, personalized, mind-blowingly good digital experience they’ve ever had. Healthcare isn’t exempt anymore—expectations are higher than ever. Join Optimizely CTO Aniel Sud and guest speaker, Forrester Principal Analyst Arielle Trzcinski for a candid fireside chat on what it actually takes to meet (and exceed) those expectations in 2025. Real talk. Real insights. Real examples you can use now. Save your spot: https://lnkd.in/easTqUDu

When a hotel brand delivers 5-star hospitality IRL… their digital experience should too. In partnership with Epinova, Elite Hotels of Sweden AB revamped their entire booking flow with Optimizely and the results are *chef’s kiss* 🤌: 💥 25% higher conversion rate 🔎 43% higher SEO visibility ⚡ Reducing content publishing from days to just hours Now guests find, explore, and book seamlessly — from spa weekends to historic stays. Read the full story here: https://lnkd.in/eUUqf7QS

Who is your website really talking to these days? 🤔 At #Opticon 2025, Nazanin Ramezani and Shafqat Islam revealed a truth every marketer needs to hear: your website now serves two audiences — humans and AI agents. Your site isn’t just a digital storefront anymore. It’s your brand’s voice, your content engine, and the source powering the next wave of AI-driven discovery. Learn why this dual audience matters and how to make sure your website is doing its new job well. Watch the full session on demand: https://lnkd.in/ddGqzmaE

If you listen closely, you can hear marketers collectively begging their tools to please, for the love of ROI, work together. That’s why we built the Optimizely Connect Platform (OCP): a powerful data orchestration layer that unifies your CRM, PIM, CDP, ERP, analytics, and content systems into one intelligent ecosystem. Because let’s be honest, marketers don’t need another tool, they just need the current ones to start talking to each other. The result (besides happier marketers)? Better context for Optimizely Opal, faster personalization, and automation that actually understands your customers. And with External Content, you can pull assets, product info, and data from ANY source straight into Optimizely CMS—no downloads, no dev tickets, no manual updates. In the agentic era, context = competitive advantage. OCP is how you unlock it: https://lnkd.in/d9nNUfYS

We get it...everyone’s talking about AI. But Munich didn’t just talk about it—they showed up ready to get real about what it actually means for marketers. With insightful presentations from Stage Entertainment, Mediaplus Group, and Robinson Club GmbH, the message was loud and clear: AI isn’t some far-off concept. It’s already reshaping how experiences get built, measured, and scaled. And Opal? Let’s just say the session turned a lot of curious looks into “oh wow, we could use this right now.” Huge thanks to House of Communication for partnering with us to pull this off. If you missed the Roadshow and want to see what’s next, our full lineup of DACH events is right here: https://lnkd.in/eZtMeUeD

The streak lives on... Optimizely has recently been named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 — making this our SEVENTH recognition as a Leader in analyst reports across multiple firms and products this year. 🙌 The Forrester report notes that our "strength and boldness come from its lean team and use of its own marketing OS." We’re proud to keep setting the bar for what a modern DXP can achieve — and we’re just getting started. Read more about our latest recognition: https://lnkd.in/etq7mgWg

Feeling lost in the AI sea? 🐟 We get it, there are a lot of tools out there. So how do you know which one is the right fit for your business? In this on-demand webinar, Optimizely’s Kevin Li and Google Cloud’s Lukas G. show why Optimizely Opal isn’t your average AI tool. Learn how forward-thinking teams are: ⚡ Accelerating innovation ⚙️ Streamlining operations 💡 Empowering marketing and product teams with secure, scalable, and customizable AI workflows Ditch the hype and see what real AI orchestration can do: https://lnkd.in/eQY9zQ9K