UX Writing And Microcopy

🔕 Design Guidelines For Better Notifications UX (https://lnkd.in/eAUuMVGw), with practical techniques on how to make notifications more useful and less annoying — with snooze mode, by exploring how and when they are triggered and measuring their use. Notifications Decision Tree (Slack): https://lnkd.in/eunw_VFX 🚫 High frequency of notifications is a very frequent complaint. ✅ Not all notifications are equal: some are more useful than others. ✅ Users value updates from close contacts, transactions, insights. 🤔 Users ignore automated, irrelevant, promotional notifications. ✅ Sending fewer messages can improve long-term product use. ✅ Let users choose notification modes (silent, regular, power). ✅ Suggest switching from push notification to email digests. ✅ Let users snooze, pause, mute if high volume is expected. ✅ Track how often notifications are ignored and acted upon. 🚫 Avoid disruption and notification fatigue by sending less. In many products, setting notification channels on mute is a default, rather than an exception. The reason for that is their high frequency which creates disruptions and eventually notifications fatigue, when any popping messages get dismissed instantly. But not every notification is equal. The level of attention users grant to notifications depends on their nature, or, more specifically, how and when they are triggered. People care more about new messages from close friends and relatives, bank transactions and any actionable and awaited confirmations. To design better notifications UX, we break down notification design across 3 levels of severity: high, medium, and low attention. And then, we define notification types by specific attributes on those levels — e.g. alerts, warnings, confirmations, errors, success messages, or status indicators. Most importantly, we scrutinize the decision tree to find the right timing to send the right types of notifications. The timing is really everything, so you might end up designing notification profiles — frequent users, infrequent users, one-week-experience users, one-month-experience users etc. In fact, Facebook has been experimenting with the notification frequency and learned that both user satisfaction and app usage improve by sending fewer notifications (link in the comments). And: whenever possible, allow your users to snooze and mute notifications *for a while*, and eventually you might even want to suggest a change of medium used to consume notifications. And when in doubt, postpone, rather than sending through. 🌳 UI Decision Trees → https://lnkd.in/eXr7nZdE 🍣 Interface Design Patterns → https://lnkd.in/eZv7EfMU 🔮 How To Measure UX → https://measure-ux.com 🎢 Upcoming UX workshops → https://web-adventures.com Happy designing, everyone! 🎉🥳 #ux #design

UX tip that feels like cheating — but isn’t: Give every form field a purpose-based label. Not just a name. Instead of: - Name: - Email: - Phone: Try: - What should we call you? - Where can we reach you with updates? - Want us to text you if there's a delay? Why it works: - Feels more personal - Builds trust - Reduces friction by clarifying why you’re asking - Increases conversions — yes, even subtly. 📌 Users don’t just need clarity — they need context. We often obsess over UI polish — colors, spacing, shadows... But a single line of microcopy can do more for the experience than all the gradients in the world. Great design isn’t louder. It’s clearer. Have you tested purpose-driven labels in your forms or UIs? Would love to know what worked (or flopped) for you 👀👇 #uxdesign #uxtips #microcopy #productdesign #conversionoptimization #formdesign #designthinking #userexperience

A lack of clarity is the biggest marketing error. When a campaign fails, it often looks like a creative problem. In reality, it’s usually a clarity problem. Years ago, I launched a big-budget campaign for a waterproofing brand , backed by a top celebrity. Everyone expected results. But by week three, it was clear: we were failing. Why? We had focused too much on celebrity-led storytelling and not enough on message clarity and comprehension. The core benefit wasn’t coming through. Consumers saw the ad, remembered the face, but didn’t understand what we were asking them to do, or why they needed us. In categories like waterproofing, if you’re not crystal clear, you’re not understood. And when consumers are confused, they simply move on. It was a hard but valuable lesson: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝗻𝗼𝗶𝘀𝗲. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁. Since then, this has become a non-negotiable principle in my work: Brand-building isn’t just about bold ideas. It’s about stewardship. Before chasing attention, I ask every marketer in my team one question: What are we really promising, and are we delivering that promise clearly, consistently, and everywhere? Because the reality is simple: If your message isn’t understood, it isn’t remembered. If it isn’t remembered, it won’t drive action. And if there is no action the business needle doesn’t move. Clarity is not a creative choice. It’s the foundation of your brand’s credibility. Keep it simple!

I hesitated for a moment... I was about to delete a project, and the popup asked: ❓ “Are you sure?” Just two buttons: Yes / No I froze. ❌ Yes = delete or stay? ❌ No = cancel or confirm? It made me realize — how important clarity in microcopy really is. Now imagine instead: “No, Keep It.” / “Yes, Delete!” Instant clarity. No confusion. No hesitation. As a UX designer, I’ve learned: - Clear labels save users from second-guessing. - Buttons should reflect the action, not just an answer. Microcopy isn't just copy it's a decision-making tool. Have you ever clicked the wrong button because the label was unclear? #UXDesign #UXWriting #MicrocopyMatters #ProductDesign #UIDesign

I wasted 6 months chasing shiny tactics. Here’s what finally moved the needle in my law firm. I used to think growth meant doing more. • More platforms • More ideas • More experiments One week I was on Twitter. Next week Reddit. Then maybe a newsletter. Maybe YouTube? Everything felt creative. Everything felt busy. But nothing really moved. Until I tried something different: I picked one lane. • One client type: tech founders • One industry focus: Fintech, SaaS, and IT • One process - for content, onboarding, and delivery And I just repeated it. • Same message • Same structure • Same clarity At first? It felt slow. Too simple. Almost boring. But the results? → Clients started showing up who were actually the right fit → Content became easier to write (because I wasn’t reinventing the wheel) → My legal work got sharper - because I understood the industry better → My firm grew - without the friction That’s when I learned: Focus doesn’t limit your creativity. It helps it. I’ve seen the same thing happen with early-stage Fintech founders too. They come in trying to build everything at once: • Onboard users • Partner with NBFCs • Build a product • Launch UPI • Raise funds And the legal side becomes a blur of: "We’ll do it later." But the truth is. Legal clarity also needs focus. Start with the basics: • One clear business model • One solid vendor agreement • One good privacy policy • One clear founder agreement Take it step by step. Because just like with content and hiring. Trying to do everything at once usually means nothing really sticks. And the system I use today? It’s not fancy. • A simple writing system for content • A fixed onboarding checklist for clients • A service page that’s built for each industry • A clear scope and cap in every contract • Repeating the same moves until they work better That’s what I want more Fintech teams to do too: Stop chasing complexity. Start refining the basics. --- ✍ Share below: What’s one thing you simplified that finally created results?

Do this before you design a logo. Start with words. Don’t worry, I’ll explain with an example.  Since it’s IPL season, let’s talk about RCB and MI. These aren’t just team names, but brands with distinct personalities. Behind their personality are brand nouns like boldness, loyalty, power, legacy, etc, that shaped their visuals, colors and fan experience. None of these were based on random thought. If you are a designer, you should never jump straight into sketching. Your first step should be to always write down 15-20 brand nouns. Words that capture the spirit of the brand. These nouns guide the direction of the design:  → What kind of logo shape makes sense?  → Should it feel heavy or minimal?  → Should the brand feel human, techy or futuristic? I follow this process myself and it helps me:  → Present the concept with clarity.  → Understand my clients based on how they describe their brand Even clients love my approach because it turns a subjective process into something collaborative. The conversation changes from “I like it” or “I don’t” to “this matches the nouns we defined.” If you’re a designer reading this, try it and let me know! #designer #brandidentity #loyalty #authority

Are you relatable? It's funny how we don't write like we speak. When our fingers hover over our keys, our words change. We have the same ideas, but we phrase it differently. Use more pompous words. And make it sound... unrelatable. Then we read our draft and end up deleting it because it sounds so bad, because it is. No one would every speak like you just wrote! And you end up never posting anything online. My favourite writing tactic is to speak as I type. (It helps that I'm alone when I do this). Here's how it works: 1️⃣ I read out the words that I'm typing. 2️⃣ I bang out a first draft(with minor edits). 3️⃣ I return to the first sentence and read it once more. 𝐀𝐥𝐨𝐮𝐝. Because the goal of every writer should be to create conversational copy. The kind of writing that makes your readers feel like they're sitting across from you, sipping a latte, and nodding along to your every word. It's the difference between a stuffy academic paper and a heart-to-heart with your best friend. And believe, your readers will 𝘧𝘦𝘦𝘭 the difference. So, next time you're staring at a blank screen, wondering how to make your writing more relatable, try this little trick. ↳ Speak your words out loud as you type them. ↳ Embrace the awkwardness. ↳ And watch your writing transform from "meh" to "YAAAAAS!" Do you have any quirky writing tactics that help you create conversational copy? Share 'em below!

A few years ago, a client asked me to design a brochure. Not just any brochure, it had to be cool. I asked a simple question: “Who’s this for?” What followed was a long pause, and then a vague, “Umm… you know… people.” I nodded politely, but inside, I was already worried. Because when you don’t know who you're speaking to, it doesn’t matter how stylish your brochure looks, it’s not going to land, let alone work. And honestly, it’s never just about brochures. I’ve seen founders rush to make a logo before defining their mission, startups burning money on ads without knowing who they’re actually trying to attract, websites built like haunted houses, room after room, but no clear way in. The problem is, we get obsessed with surface-level stuff: a flashy font, trendy colors, some “premium” packaging. We want things that look the part. I get it, I’ve been there too, saying yes to anyone who’d pay. It feels like survival. But trying to appeal to everyone is a trap. Your message gets watered down. Your brand becomes invisible. Your marketing bleeds money. And the worst part? You feel exhausted, constantly trying to convince the wrong people instead of attracting the right ones. Cool design won’t save confused messaging. A clean logo won’t save a chaotic strategy. So here’s what we did instead. We hit pause. Took a full week to understand their audience. Who they were. What they wanted. Why they were stuck. Only then did we touch the design. The result? The brochure actually worked — but more importantly, so did the business. That’s the power of clarity. It writes the copy, guides the visuals, and earns the trust. If you're still stuck obsessing over the look without knowing the why stop. Ask the harder questions. Because brands without focus don’t fade slowly. They disappear fast.

A small copy tweak changed how hundreds of people filled out their profiles on our platform. 🤯 And it completely shifted how personal - and accessible - they felt. This was one of my most surprising lessons building ND Connect this week. Here’s the change: Old copy: "Note: You can use bullet points by starting sentences with a - . We recommend members use bullets to improve accessibility - especially for lists like interests." New copy: "Note: If you’d like, you can use bullet points by starting sentences with a - . You’re welcome to fill out prompts in the way that lets you express yourself best!" We initially thought that having members all use bullets would create more accessible profiles by making them more skimmable. But this also had the unintended consequence of making profiles feel ... the same. That's the opposite of what we want on a platform for neurodivergent people where we embrace and celebrate our differences (including communication ones). 😅 It also had accessibility trade offs - while skimming in some ways may have been more readable/less overwhelming to some, the similarity and lack of novelty across profiles was less accessible to other readers. And there are trade offs from a reader vs writer perspective too - some folks have an easier time writing longer form content and distilling things into shorter sentences can be challenging. Profiles now feel more human because they're more in people's own authentic voices, and in some ways that's helpful information when deciding to connect with someone too. I'm excited to keep reflecting on competing access needs and implementing things that work for all sorts of different neurodivergent folks but if there's one takeaway I have it's that small details really shape a lot. ♾️ When you’re designing for neurodivergent folks with vastly different access needs, there’s rarely a perfect answer. But language and features that give people agency to choose what works for them is a great place to start. Have you ever made a small design or wording change that ended up making a huge impact? Would love to hear your favorite small-change-big-impact stories 👇 #Neurodiversity #InclusiveDesign #UXWriting #Accessibility #Startups

"Good design is as little design as possible." – Dieter Rams. This principle reminds us that simplicity and clarity are at the heart of effective product experiences—especially in notifications, where the challenge is to communicate just enough information to prompt action without overwhelming the user. Look at the Jar App’s notifications, and here’s how they measure up against this principle, along with some actionable insights for better notification design: 🌟 What I liked : ✔️ Visual Hierarchy: Bold and prominent text (e.g., ₹26344 → ₹80250) makes the key message stand out. Users can skim and grasp the value immediately. ✔️ Urgency with Timers: Countdown clocks like "2 hrs 59 mins" create a sense of FOMO, encouraging immediate action. ✔️ Clear CTAs: Action buttons like "Save Now" or "Dismiss" reduce cognitive load and align with Hick’s Law—fewer, clearer choices lead to quicker decisions. ✔️ Timely Relevance: Notifications tied to cultural events like Dhanteras Offers enhance emotional engagement and context-awareness. ⚠️ Areas to Improve: ❌ Overuse of Urgency: Repeated timers across multiple notifications could lead to alert fatigue, causing users to tune out. ❌ Information Overload: Multiple pieces of information (gold prices + timers + offers) compete for attention. Simplify content to focus on one primary message. ❌ Repetitive Alerts: The same notification (e.g., “Gold Price went up”) appearing multiple times feels redundant. A deduplication logic or grouped notifications could improve UX. ❌ Limited Personalization: Not all users may care about gold prices. Segment notifications based on user behavior to increase relevance. 💡 My suggestions : 1️⃣ Focus on one key action per notification. For instance: "Gold prices have risen—lock in profits! ⏰ (2 hrs left)." 2️⃣ Introduce user controls: Allow users to set notification preferences (e.g., price alerts, limited-time offers, or daily digests). What do you think? How do you approach notification design in your product? Let’s discuss! 💬👇 #ProductManagement #UXDesign #Notifications #JarApp #DesignThinking #UserEngagement #UIUX #ProductDesign