SaaS User Flow Optimization

Users weren’t completing tasks. I knew the flow was broken. One change turned It around. Remove. Every. Extra. Step. When I analyzed their user journey: 7 clicks to complete a task became 4. Long dropdowns turned into simple toggles. Confusing navigation paths became streamlined. The result? A 20% increase in task completion rates within 2 weeks of launch. Remember: Flows are like stories. The shorter, clearer, and more engaging they are, the better users will feel. Here’s your reminder: Optimize flows, not just features. P.S. What’s the simplest app flow you’ve seen?

1 misstep turned my client’s CAC from $30 to $1,800 Here’s the situation they were facing: The Problem: Our client had completely revamped their SaaS product—marketing, landing pages, and user flows. After 3 months of hard work, they launched a "better" V2 platform. The result? Conversions dropped to almost zero. ◾ Old CAC: $30 ◾ New CAC: $1,800 ◾ 8.5k Google Ads visits in 8 days ($0.21 CPC). ◾ Only 1 conversion. Their funnel looked like this: Landing page → Service page → Free demo → Pricing (drop-off). Users engaged with the platform, but nearly everyone dropped off at the pricing step. The client tried: ◾ Changing pricing headlines. ◾ A/B testing pop-ups. ◾ Highlighting benefits more clearly. Nothing worked. Our Solution: We identified key areas to optimize: 1️⃣ User flow realignment: We simplified the journey, adding clear guidance at each step to reduce friction. 2️⃣ Pricing reframe: Instead of leading with cost, we showcased value with tangible ROI examples. 3️⃣ Social proof integration: We added testimonials and case studies right next to pricing options. 4️⃣ Micro-conversions: Introduced smaller, low-commitment steps before presenting the final purchase decision. The Results: With these changes: ◾ Conversion rates recovered to 0.9%. ◾ CAC dropped back to $35 within weeks. If your SaaS conversions are struggling, remember: ◾ Small changes can yield big results. ◾ Pricing isn’t just about numbers—it’s about perception. Need help diagnosing or optimizing your funnel? Let’s talk. 

Lack of data isn’t the most common issue I see amongst SaaS B2Bs. It’s 𝙙𝙖𝙩𝙖 𝙤𝙫𝙚𝙧𝙬𝙝𝙚𝙡𝙢. I’m not going to teach you to suck eggs. Tracking metrics is key to achieving growth goals. We can measure just about anything, and AI is helping analyse ever-larger quantities of data. But a problem remains: which metrics should you focus on? That’s the wrong question. Often leads to picking metrics based on available data. Better: what do you want to change? I think about metrics from a UX lens. SaaS B2Bs have one fundamental: adding value to their user If you’re focused on anything else (monetisation, revenue), you won’t be here long. So the right metrics should inform what you need to change to enhance the UX. 𝟭. 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 Monitor for obstacles that prevent users from signing up and accessing value quickly. For PLG, optimise the onboarding process to channel to activation point. For non-PLG, ensure landing pages are designed to convert (hero, pain, product, social proof, action, address objections). Example KPIs: Traffic to sign-up conversion rate, free sign-up conversion rate 𝟮. 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Explore user behaviour data for patterns. Gather feedback (both active and churned users). Understand what action(s) users perform to realise your product’s potential. Then leverage to make it quick and frictionless for users to achieve success. Example KPI: Activation rate, time to value 𝟯. 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 Guide new users toward being regular, active users. Learn the features that are most valuable and what’s missing, directly from users. Feedback and user communities are great sources. Offer best practices, launch new features, and continuously enhance your product to help users achieve their goals. Example KPIs: Net revenue churn, retention rate 𝟰. 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗶𝗼𝗻 Possibly overlooked because it’s tricky to measure. In short, your product needs to delight users so much that they share it with others. Seamless UX is one aspect, but making it easy to share is the other. Pitch does it by throwing a “Made with Pitch.com” invitation at the end of every deck. Example KPIs: Active user growth rate, the virality K-factor I collated the most common SaaS metrics and suggested benchmarks from sources like Elena Verna, ProductLed, and OpenView Partners👇 Just remember these key points: - Metrics should change behaviours – what do you want to change? - Opt for leading metrics, not lagging – react now, not 6 months down the line  - Choose metrics relevant to your business – market size, growth stage, goals - Concentrate on 2-3 metrics at a time (no more than 5) – do one thing well, not a dozen poorly Any metrics I missed? 👇 #growth #strategy #marketing Like this? Give me a follow for more expert-led marketing strategies. 

Most SaaS websites lose users at “hello” 👋 They either: - Overload with features - Hide outcomes behind jargon - Or make sign-up harder than it should be These 5 underrated SaaS websites flip the script 👇 Here’s how they nail first impression (and what we can steal from them): Scribe-mail.com Hero: “Boost leads by 14%” → users see outcome immediately. No card signup → reduces friction and drives quick trials. ROI calculator + free plan → builds trust and lowers risk. GitBook.com Two CTAs: “Start free” vs. “Get demo” → fits both personas. Public demo space → lets users test the product before committing. Leap AI Hero: It's versatile and talks about the brand promise. Screenshots preview → show ease of use, not just claims. Arc by The Browser Company Hero: Positions as a Chrome replacement → instantly clear value. Visual previews → show Spaces, Profiles, and Split View in action. Testimonials → social proof builds trust for switching browsers. Download CTA → low-friction path to adoption. Play Hero: Shows instant authority + clarity. Visuals/screenshots → showcase real UI, not just mockups. Trust signals: Logos from Netflix, Airbnb, OpenAI → credibility at scale. Notice the flow? - Hero → clarify outcome / positioning - CTA → reduce friction / segment users - Visuals → show immediacy - Trust signals → de-risk the decision And the best part? All these sites are built on Framer. Why that matters: - Ship premium onboarding without heavy dev - Test + refine pages in days - Guide users with interactive components In 2025, this keeps you in the top 1%. It’s your growth engine. Framer gives you the speed and flexibility to get it right. 👉 Which of these principles will you try for your product page? — 🎁 For more insights, join 7k+ like-minded people who read Growthmates.news — my free weekly newsletter: https://lnkd.in/eVf65bAx #websites #framerpartner #industryexamples

I thought I had the perfect user journey for my SaaS. (I was SO WRONG 😬) I mean, the app is based on the frameworks in my best-selling course. So logically...just like in Content Reactor... First you need to go through the Empathy Engine system. (It's a content planning framework to get endless inspiration for what to post about.) Thing is, you've gotta do ALL THAT PLANNING before you could generate a single post. A depressing trend emerged: Despite higher quality AI ghostwriting than all the competition, users were dropping off. Because they were quitting BEFORE they ever experienced the magic. ...getting lost in the planning phase, they never reached that "aha" moment. I mean, yeah, Reactor has made thousands of dollars, but I had to face the facts: Basing the user journey on my course was actually the biggest flaw in the app. So Shawn and I went back to the drawing board. Two weeks later, we introduced Quick Post. Quick Post is simple - bypass the planning and jump straight into content generation. (You give it some simple instructions or inspiration content to work off of. It simulates the planning process for you.) The results have been MIND-BLOWING. User retention has skyrocketed. Sales are up. And people are DMing me stuff like, "Off the record, I may never write a social post again. But don't quote me plz." (I asked if I could quote anonymously and they said yes.) The lesson: TIME TO VALUE has a massive impact on your success. Whether you make software, courses, services, whatever... No matter how useful your product is, if users can't quickly see the benefit, you're screwed. So my advice to all my fellow entrepreneurs and creators? Focus on getting your users to that "aha" moment as fast as humanly possible. Everything else is just noise.