Improving Load Times for Financial Websites

Your website is losing conversions every extra second. Here's how we cut 2.2s in 30 minutes. Last week, a client's Webflow site was hemorrhaging potential customers. Load time: 3.8 seconds. Conversion rate: struggling. The 5 speed fixes that changed everything: 1. Image compression revolution → Converted all images to .avif format → Reduced file sizes by 78% without quality loss → Pro tip: Use Webflow's built-in compression 2. Lazy loading implementation → Prioritized hero section loading → Deferred non-critical images below the fold → Result: 40% faster perceived load time 3. Critical CSS cleanup → Removed unused classes (found 23% were redundant) → Eliminated render-blocking resources → Streamlined component styles 4. Clean class architecture → Consolidated duplicate styles into global classes → Better maintainability as a bonus → Reduced CSS bloat by 35% 5. Async script optimization → Moved non-essential scripts to load after page render → No more JavaScript blocking the critical path → Implemented proper script prioritization The results? • Load time: 3.8s → 1.6s (2.2s improvement) • Bounce rate: -28% • Conversion rate: +43% • Client happiness: through the roof Want my 10-point speed audit checklist? Comment "SPEED" and I'll share it. Your website visitors decide in 3 seconds whether to stay or leave. Make those seconds count. PS: If your site takes more than 3 seconds to load, we should probably talk. ___ Follow my dev journey 👉 Sebastian Bimbi 🧩 ___ #webflow #nocode #loadtime

What if I told you getting users to stay on your website isn’t just about design? It’s about website performance 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁: 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗨𝘀𝗲𝗿 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 When users scroll or click quickly, it can overwhelm the site. I used a technique called “debouncing” to handle scroll events without affecting performance. 𝗖𝗹𝗲𝗮𝗻 𝗨𝗽 𝘁𝗵𝗲 𝗖𝗼𝗱𝗲 Most developers forget about unused code sitting in their projects. I used tree-shaking to remove all unnecessary code—saving over 200 KB of file size. 𝗧𝘆𝗽𝗲𝗦𝗰𝗿𝗶𝗽𝘁 𝗦𝘁𝗿𝗶𝗰𝘁 𝗠𝗼𝗱𝗲 Many skip this step to save time. I enabled strict mode in TypeScript, which caught multiple bugs even before the code was live. 𝗕𝗿𝗲𝗮𝗸 𝗜𝘁 𝗗𝗼𝘄𝗻 Instead of loading the whole site at once, I broke it into smaller parts (code-splitting). Only the required pieces load, which cut the page load time in half. 𝗟𝗮𝘇𝘆 𝗟𝗼𝗮𝗱 𝗳𝗼𝗿 𝗕𝗲𝘁𝘁𝗲𝗿 𝗦𝗽𝗲𝗲𝗱 Most developers only lazy-load images, but I also applied it to heavy components. This made the site responsive even with slower internet. On a project for a real estate website, I noticed something most developers ignore: The site was loading every 𝘀𝗶𝗻𝗴𝗹𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲, even for users who didn’t need them. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱: I split the code into smaller pieces, so users only loaded what they needed. Enabled lazy-loading for the property search filters (which took up a lot of resources). Removed unused components using tree-shaking, cutting the 𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 𝗯𝘂𝗻𝗱𝗹𝗲 𝗯𝘆 𝟯𝟬%. Used TypeScript to enforce stricter checks, avoiding runtime crashes users were previously experiencing. 𝗥𝗲𝘀𝘂𝗹𝘁? Load time improved by 60%. Website performance increased by 40%. And the client noticed a significant increase in inquiries. Want to know more? Which of these techniques are you using in your projects? Let me know in the comments! #ai #website #tech #performance #growth

here is what i really want people to know when they congratulate me or a colleagues for all of our "growth" despite the headlines, growth is about constant iteration and attention to details. it is about sweating the details. it's never the stuff you think moves that needle that actually does. it's more subtle. it's about anticipating needs and driving innovation. it's about the client and the clients client and their collective experience. many times, less is more. striving to take-away adds simplicity. here is a perfect example of what i mean. below i have included a partial list of improvements we recently made and shared internally. none of these improvements will likely be communicated to our clients (other than here) because, why would we. this is what is expected of us. when you deliver for your customers, they trust you, when they trust you, they want to do business with you, refer you business and help you grow. it's the flywheel we all strive for... but it's harder to get to than most people think because.. it's about the details. they matter. i am choosing to share a (abbreviated and slightly sanitized) list of the impacts of some recent 'enhancements' here to demystify the perception that 'growth' is only about big changes. nope. you need to sweat the details and always be improving. you will note big % changes, it's important to flag that for some of these, we had a lot of room for improvement but for the majority, the change in time is so small, it may not be distinguishable for most users... but it matters and this is sweating the details.  ✔ We've reduced the time it takes to load our portal's single manager investments list, enabling investors to access their list of investments 70% faster on average. ✔ Improved Capital Activity Loading: Any page or data point referencing /transactions/capital activity is now processed more efficiently, with some customers experiencing a 85% reduction in time. This allows for quicker access and updates to capital activity records for both GP and LP users. ✔ Improved Account List Loading Times: The "Accounts" list in the GP workspace now loads 50% faster. This ensures GPs have a frictionless experience accessing and performing key workflows from their Accounts homepage. ✔ Smoother LP Experience Viewing Positions: We improved load times for investment position details in the LP portal, reducing loading time by up to 90%. This enables LPs to access their investment details more quickly than ever. ✔ Faster Bulk Publish Transactions Tool: Our bulk publish transactions tool is now up to 80% faster. This allows GPs to more efficiently manage phased migrations and ongoing data uploads.

Every extra second your website takes to load makes you lose hundreds of visitors. Here’s how to fix that → Heavy images, videos, and audio files are often the biggest culprits behind slow load times. More data transfer means higher energy consumption and a poor user experience. The good news is that you can speed up your site while also reducing its carbon footprint. - Heavy media files = longer load times - More data transfer = higher energy consumption - Poor optimization = bad user experience The solution being Low-impact media optimization - Reduce file sizes → Compress images and videos without losing quality - Use responsive images → Serve different sizes based on the user’s device - Choose modern formats → WebP>PNGs for images and AV1 >MP4 for videos - Implement lazy loading → Load media only when needed for faster pages - Leverage CDNs → Deliver media from servers closest to your users Here are a few benchmarks for media optimization: 1. Images Icons: under 10KB Standard images: 50-200KB High-resolution images: 200-500KB 2.Videos Short clips: 1-5MB Standard videos: 5-50MB High-resolution: 50-100MB or more 3.Audio Short clips: under 1MB Standard audio: 1-5MB Long tracks: 5-10MB Some tools to measure and improve performance - Website Carbon Calculator → Check your site’s CO2 footprint - Google Lighthouse → Optimize load times and energy efficiency - Green Web Foundation → See if your hosting runs on renewable energy - EcoGrader → Get sustainability insights and action steps Optimizing media isn’t just about sustainability—it’s about keeping users on your site. Faster load times mean lower bounce rates, better engagement, and improved performance. ↻ Repost to share it with someone who needs to see this

🚀 For a 123-year-old company, https://www.mcmaster.com boasts one of the fastest e-commerce websites I can remember using! Check out how they achieve blazing speeds **Highlights** 🚀 Fast Performance: McMaster-Carr’s website feels fast despite its old design. 💻 Server Rendering: The site uses server-rendered HTML instead of JavaScript frameworks. 🔄 Prefetching: HTML prefetching enhances navigation speed when hovering over links. ⚡ Caching Techniques: Aggressive caching strategies are employed for optimal performance. 🖼️ Image Optimization: Fixed dimensions and sprite techniques reduce image loading times. 📏 Critical CSS: CSS is loaded inline to avoid rendering delays and jank. 📉 Minimal JavaScript: Only necessary JavaScript is loaded per page, ensuring efficiency. **Key Insights** 🏎️ Speed Over Aesthetics: Despite its classic look, McMaster-Carr prioritizes speed through advanced web techniques, showing that design doesn’t have to compromise performance. 🌐 Server-Side Efficiency: By rendering HTML on the server, the site avoids heavy client-side frameworks, allowing for much faster load times, as browsers excel at rendering HTML. 🔍 User Experience Focus: The site’s prefetching of HTML ensures users experience seamless navigation, anticipating their next moves and loading pages before they’re even clicked. 🔄 Smart Caching: Using CDNs and service workers, McMaster-Carr optimizes cache management, ensuring quicker access to frequently visited pages and resources. 📐 Image Loading Strategy: Utilizing fixed dimensions and image sprites minimizes layout shifts and reduces the number of server requests, enhancing the viewing experience. 🎨 Critical CSS Implementation: Loading CSS in the head improves rendering performance, as the browser applies styles immediately, preventing visual jank during loading. 📦 Targeted JavaScript Use: Loading only essential JavaScript per page minimizes unnecessary bloat, allowing the site to remain responsive and fast, even with older technologies. Which of these strategies can you use in 2024?

A client spent over $400,000 on an app that barely worked. We took it over about 4 months ago. REALITY CHECK: Their previous dev team left them with: • Unstable codebase • Frustrated client and users • Monthly crashes • Zero scalability • Bleeding money Most agencies would rebuild from scratch. We did something different. Step 1: Deep dive technical audit Analyzed 50,000+ lines of code Found over 100 critical bugs Identified several security vulnerabilities Step 2: Strategic stabilization Fixed core functionality Patched security holes Optimized database queries Reduced load time by 73% Step 3: UX transformation Redesigned key user flows Simplified navigation Added performance monitoring Improved accessibility score by 89% Current status: • Zero downtime in 120 days • 94% reduction in user complaints • 40% faster load times • Platform ready for scaling Building from scratch can cost more. Smart optimization saves money. What we learned: Technical debt compounds like financial debt. Early fixes prevent costly rebuilds. User experience drives retention. Speed matters more than features. We're now building their next phase. Faster. Better. More scalable. Your software should work for you, not against you. Agree? Like and share your rescue story below.

Your marketing funnel leaks $12,470 every month. I watched a CMO spend $15,000 on ads while their site took 8.3 seconds to load. 53% of visitors left before reaching your case studies. I help B2B brands fix this big problem. Here's what slow sites do to your results: → More people leave when your site is slow → You get fewer sales with each extra second of load time → Your ad money goes to waste when people leave → Google ranks you lower when your site is slow → Mobile users (most of your traffic) have the worst time You might not see this problem because: → Your tools don't track site speed → Your dev team speak a different language than marketers → Most agencies care more about design, not speed → You can't see how speed affects your sales How we helped one B2b SaaS: → Cut load time from 6.2s to 1.8s → Removed unnecessary slide-in animations across the site → Got 27% more sales → Grew search traffic by 18% → Made the site work better on phones Here’s how to fix your site’s speed today: → Run your URL through Google PageSpeed → Convert JPEG/PNG images to WebP (one-click in Webflow) → Delete unused JavaScript → Clean up unused CSS → Remove unnecessary animations → Delete unused assets (including JSON files) Your website should be your best salesperson, not your biggest bottleneck. Marketing leaders who take control of their website speed see immediate results in conversions, engagement, and ROI. What's your site's current load time?