User Experience Case Studies In Healthcare Technology

Small changes, big results: how a behavioral redesign doubled conversion rates 💡 Want to double conversions by tweaking your positioning? We did exactly that for Marvin Behavioral Health, a therapy platform for healthcare professionals. The problem seemed straightforward: only 10% of healthcare workers were enrolling after visiting their landing page. But the psychological barriers were complex: 👉 Confused mental models: visitors couldn't immediately grasp what the service actually was 👉 Missing idiosyncratic fit: healthcare workers needed evidence therapists truly understood their unique challenges 👉 Professional stigma: in medicine's "push through it" culture, seeking mental health support feels risky Our behaviorally-informed redesign focused on three key changes: 1️⃣ Humanizing the service with actual therapist photos, bios, and credentials to create a clear mental model 2️⃣ Showcasing therapists' 10+ years of healthcare experience and highlighting their previously hidden 24/7 hotline 3️⃣ Layering social proof with prestigious hospital partnerships and press coverage The result? Enrollment more than doubled to 21%. This matters beyond metrics. With burnout affecting 48% of doctors and 56% of nurses, costing healthcare systems $4.6 billion annually, making mental health support more accessible addresses both business objectives and critical societal needs. Full case study in comments 👇 #BehavioralScience #ProductDesign 

Communication gaps and weak feedback loops hurt business success. [Client Case Study] A large hospital network noticed declining patient satisfaction scores. Even with state-of-the-art facilities and technology, patients reported feeling unheard, frustrated, and confused about their care plans. The executive team assumed the problem was with staff training or outdated workflows. ‼️ Mistake: Relying on high-level reports and not direct frontline feedback. Nurses, doctors, and administrative staff communicate differently based on their backgrounds, generations, and roles. - Senior physicians prefer face-to-face or email communication - Younger nurses and tech staff rely on instant messaging and digital dashboards - Patients (especially elderly ones) need clear verbal explanations, but many received rushed instructions or digital paperwork ‼️ Mistake: Differences weren't acknowledged and crucial patient information was lost, leading to errors, frustration, and decreased trust. Frontline staff experienced communication challenges daily but lacked a way to share them with leadership in a meaningful way. ❌️ Reporting structures were too slow or ineffective. Feedback was either ignored, filtered through multiple levels of management, or only addressed after major complaints. ❌️ Executives made decisions based on outdated assumptions. They focused on training programs instead of fixing communication systems. ❌️ Systemic decline Employee burnout increased as staff struggled with inefficient systems. Patient satisfaction declined, leading to lower hospital ratings and reimbursement penalties. Staff turnover rose, increasing costs for recruitment and training. 💡 The Solution: A Multi-Channel Communication Strategy & Real-Time Feedback Loop ✅ Physicians, nurses, and patients receive information in ways that align with their preferences (e.g., verbal updates for elderly patients, digital dashboards for younger staff). ✅ Digital tool that allows staff to flag communication issues immediately rather than waiting for annual surveys. ✅ Executives hold regular listening sessions with frontline employees to better understand challenges before making changes. The Result - Patient satisfaction scores improved - Employee engagement increased - Operational efficiency improved Failing to adapt communication strategies and strengthen feedback loops affects reputation, retention, and revenue. (The 3Rs of a successful organization.) Frontline operations directly impact customer and employee experiences. This hospital’s struggle isn’t unique. Every industry faces the risk of misalignment between leadership decisions and frontline realities. Weak feedback loops and outdated communication strategies create costly inefficiencies. If your employees don’t feel heard, your customers won’t feel valued. Business suffers. Are you listening to the voices that matter most in your business? If not, it’s time to start.

This AI wellness app got 100 signups on launch day. But 3 weeks later, zero users were left. The founder couldn’t understand what went wrong - until he realized he hadn’t opened the app himself in weeks. Here’s what happened: He built an AI-powered app that analyzed blood diagnostics and gave personalized wellness tips. It was sleek. Smart. And technically impressive. But it failed - fast. Here’s why: ▶︎ 1. He ghosted his own product. As a mentor, I asked him, “When’s the last time you used your app?” He paused. “Not in a few weeks”. If the founder doesn’t believe in the product, users won’t either. ▶︎ 2. There was no expert in the loop. The app offered wellness tips based on blood diagnostics. But there was no medical advisor, no human credibility, no context. In healthtech, if users don’t see who stands behind the advice, they simply won’t follow it. ▶︎ 3. He avoided regulation - then lost user confidence. By calling it a “wellness” app, he sidestepped FDA scrutiny. But that also meant he couldn’t make strong claims. No outcomes. No promises. The result? Vague tips, low trust, zero retention. ▶︎ 4. He focused on tech, not value. It was AI-powered, yes. But not human-centered. No nudge to follow up. No context. No loop to make users come back. So here’s how we fixed it: → He became user #1 - experiencing every friction point firsthand. → Simplified the experience around one real, everyday user goal. → Added medical advisors to review recommendations. → Reconnected with early users to gather unfiltered feedback. Three months later: Retention went from 0 to 18%. And 1 in 5 users started referring a friend. If you’re building in healthtech, remember: Slick dashboards don’t build retention. Trust and clarity do. So what’s the one change you made that finally got users to stick to your product? #entrepreneurship #healthtech #funding

I killed my first healthcare startup by building the wrong thing. The technology was perfect. The implementation, not so much. Here's what happened and what it taught me: 2016: Built a voice analysis platform to detect depression and neurological disorders. Groundbreaking AI. Published papers. Perfect accuracy in lab conditions. The problem? I built it for the healthcare system I wished existed, not the one that did. Mistake 1: I optimized for tech publications instead of clinical workflows ↳ Doctors needed simple, fast results ↳ I gave them complex algorithms and research papers ↳ Beautiful science, unusable in practice Mistake 2: I underestimated integration challenges ↳ "Just add this 15-minute assessment" sounds simple ↳ In reality, it broke existing appointment schedules ↳ Staff training took months, not days Mistake 3: I ignored the human element ↳ Nurses loved it, doctors were skeptical ↳ One resistant physician killed adoption for entire clinics ↳ I focused on convincing administrators instead of end users The turnaround: My next company, I considered my clinical experience working in clinics for years before writing a single line of code. I watched how doctors think, how nurses multitask, how patients behave. I built for Tuesday at 3 PM with a full waiting room, not Monday morning with perfect conditions. The result? technology that disappeared into workflows instead of disrupting them. What I learned: Healthcare innovation isn't about building the most sophisticated technology. It's about understanding the messy reality of patient care and designing around it. The best healthcare technology is invisible. It solves problems without creating new ones. Sometimes the simplest solution that works beats the most elegant one that doesn't. ⁉️ Have you ever seen great technology fail because of poor implementation? ♻️ Repost if you believe simple solutions often beat complex ones 👉 Follow me (Reza Hosseini Ghomi, MD, MSE) for lessons from healthcare technology trenches Citations: Wroge et al. IEEE EMBC 2018, Tracy et al. J Biomed Inform 2020

Healthcare UX Case Study: At Brigham and Women's Hospital, the shift to computerized provider order entry (CPOE) reduced medication errors by more than 80%. Thousands of mistakes that used to slip through - often from something as simple as illegible handwriting - are now gone. What made the difference wasn’t just a new interface. It was the way the system reshaped the process: every prescription was legible, every order followed the same structure, and potential drug interactions could be caught before they reached a patient. That’s the real weight of Healthcare UX. When you reduce noise, you reduce risk. When you streamline documentation, you give clinicians back time and confidence. And when you make a process trustworthy, you give patients something priceless: the feeling of safety. The point isn’t that technology alone saves lives. It’s that design choices embedded in that technology set the conditions for safety. An alert that fires at the wrong time, a label that can be misread, a form that takes too long to complete - those aren’t small annoyances. In healthcare, they’re risk factors. This is why Healthcare UX matters. It’s not aesthetics. It’s not convenience. It’s design as a form of care. Done well, it prevents harm, lowers costs, and strengthens trust in the system. What would you fix about Healthcare UX? Source: Brigham and Women’s Hospital – Patient Safety Milestones https://lnkd.in/gXqVgvKE Resources: Learn Healthcare UX: https://lnkd.in/gaNDBRTc Scholarship Info: https://lnkd.in/gyM3Shqi Consulting & Strategy: https://HXRlabs.com