Tech-focused Social Media Strategy

Are consumer tech brands overlooking their most valuable gateway?   I genuinely believe influencers are more than a channel. They are the quickest way to reach younger audiences. I often see brands sticking to traditional ad strategies, while their competitors grow engagement and market share through creator-led campaigns.   Working with gaming and tech clients, the difference is obvious: younger audiences respond to personalities they trust, not professional TV spots or banner ads. By ignoring this opportunity, it means missing out on long-term brand loyalty and scalable growth.   For a recent consumer tech brand, we: ➜ Partnered with gaming and tech creators who could make content feel relatable and engaging. ➜ Produced formats optimised for TikTok, YouTube Shorts, and Instagram Reels to capture attention quickly. ➜ Repurposed high-performing influencer content into paid campaigns to increase efficiency and reach.   The results? ★ A library of assets that outperformed traditional creative benchmarks. ★ Sustained engagement from audiences who would never have been reached otherwise. ★ Stronger brand recognition in the communities that matter most.   Influencer-led strategies aren’t optional for consumer tech. they are essential. Are you ready to stop missing out on your most connected audiences?

I'm tired of hearing PR = traditional media. Most agencies are getting it wrong too. 🙃 It isn’t… The NY Times The WSJ  <Insert any other big-name publication> people get excited about Even if you land in a top-tier publication, chances are people will read about it like you are right now - on their LinkedIn feed - rather than the actual media platform where it was published. These traditional platforms may provide varying degrees of credibility, but they don't provide distribution. Today, EVERYTHING is media. Here’s what that might look like: Targeted Content: - Niche Podcasts: Identify the specific podcast your ideal CIO (Chief Information Officer),  CMO (Chief Marketing Officer), or whoever listens to based on their industry and interests. These podcasts are GOLD for moving prospects from awareness to consideration. - Curated Newsletters: Seek out targeted Substack newsletters relevant to your niche, not just "gems." Think "Bankless" for crypto enthusiasts or "The Information" for tech insiders. - Engaging Collaborations: Partner with influencers who genuinely understand your audience and know how to engage them on platforms like Instagram Live. Look for influencers who spark conversations and promote meaningful interactions. - LinkedIn Fireside Chats: Host live-streamed chats with industry leaders and your CEO, and top clients. This adds credibility and attracts a wider audience. - Leveraging Trends: Create TikTok accounts or tie into those that creatively engage with relevant trends and topics specific to your industry. Interactive & Community-Driven: - Virtual Conferences: Participate in or host virtual conferences that attract your target audience, offering valuable content and networking opportunities. - Twitch Streams: Consider live-streaming on Twitch for real-time interaction, especially if your target market is tech-savvy or in the gaming industry. - Reddit AMAs: Host Reddit AMAs (Ask Me Anything) on relevant subreddits to directly engage with your audience and answer their questions in an informal setting. - Pinterest Boards: Create curated Pinterest boards around themes your target market actively searches for, showcasing your brand's expertise and visual appeal. Content with Reach & Impact: - YouTube Channels: These channels have content optimized for search, and one interview alone can drive targeted traffic. - Data-Driven Insights: Prioritize creating content backed by data and industry insights that your target market craves, like reports, white papers, or infographics. Remember: If you aren't seeing the results you want with PR, it's almost ALWAYS one of two things. Either your definition of media is too narrow (and hence, strategies are outdated and underperforming), and/or you don't have a distribution plan to go with it. #pr #publicrelations #strategiccommunications #marketing #tech #b2b

The biggest social mistake and my humble answer to many of the FAQs! In today’s digital world, brands rush to be active on every platform-but does that actually work? Not always! Let’s take TCS (Tata Consultancy Services) as an example. TCS is a B2B giant, generating approx. ₹2.3 lakh crore ($28 billion) in revenue in 2024. They don’t chase trends on Facebook or Instagram Reels. Instead, they dominate LinkedIn, where their audience-business leaders, decision-makers, and IT professionals-actively engages. Why does LinkedIn work for TCS? 80% of B2B leads come from LinkedIn. Decision-makers spend 2x more time on LinkedIn than on any other social platform. TCS’s well-researched insights and thought leadership content position them as an industry authority, attracting high-value clients. Now, imagine if TCS tried to build the same reputation on Instagram. Would IT executives be watching dance trends? Highly unlikely! 😆 The Lesson? Be where your audience is. B2B & Consulting? LinkedIn is your goldmine. Fashion & Lifestyle? Instagram & Pinterest drive engagement. Entertainment & Youth Brands? YouTube shorts & Insta reels are your playground. Snapchat contributes too. Local Businesses? Facebook & WhatsApp marketing work wonders. Stop posting everywhere and stop seeing platforms from a common perspective and start posting where it matters. #SocialMediaStrategy #B2BMarketing #DigitalGrowth #TCS #LinkedInMarketing #BrandPositioning