Social Media Metrics That Matter for Tech Companies

I've helped over 250 CEOs master their LinkedIn strategy. One thing I’ve learned? The metrics that matter most aren’t the ones you think. CEOs get obsessed with likes, comments, and shares. But those don’t always move the needle. These are the metrics that really matter: 👍 Profile Views A spike in profile views? That’s a sign people are curious about you. Your profile is a sales funnel for your business. The more views, the more opportunities for hiring, fundraising, and partnerships. 👍 Post Impressions Impressions tell you how far your message is spreading. Track monthly trends, not daily fluctuations. Content performance is a marathon, not a sprint. 👍 Follower Growth Consistent, month-over-month growth shows sustained interest. If your follower count isn’t growing, it’s time to rethink your content strategy. 👍 Content Performance Over Time What works? What doesn’t? Look at trends, then double down on what’s resonating. Experiment with formats, topics, and timing. 👍 Audience Demographics Vanity metrics are a trap. Who’s engaging with your content? Decision-makers? Investors? Talent? Focus on reaching the right people, not just the most people. Posting on LinkedIn isn’t about playing the numbers game. It’s about optimizing your efforts for maximum impact. If you’re a CEO, start focusing on these metrics to get results that actually matter.

My Founder friend just called me furious: "We need to talk about LinkedIn. I'm shutting down our account." WHY 90% OF LINKEDIN STRATEGIES FAIL When I asked him why, he showed me their LinkedIn metrics from the past 6 months: 127 posts published 462 hours spent creating content $29,800 spent on a Social Media coach 38,000+ total impressions Total qualified leads generated: Four. This isn't unusual. Most companies are playing a losing game on LinkedIn because they're optimizing for the wrong outcomes. THE COSTLY DELUSION The problem isn't LinkedIn. The problem is focusing on content that looks successful rather than content that actually drives business results. After analyzing data from 300+ B2B companies, I've found a clear pattern: The posts that drive the most business are rarely the ones that perform best according to LinkedIn's metrics. THE $180K POST THAT "FAILED" Last quarter, a client published what seemed like an underperforming post: Only 237 views 14 likes 3 comments Yet that single post generated $180K in closed business within 60 days. Why? Because it addressed a specific challenge that deeply resonated with 5 decision-makers who could actually buy their solution. THE METRICS THAT ACTUALLY MATTER Stop measuring: • Total impressions • Follower growth • Engagement rate Start measuring: • Qualified conversations generated • Sales meetings booked • Revenue attributed to content THE APPROACH THAT WORKS After testing every LinkedIn strategy imaginable across hundreds of companies and millions in revenue, here's what consistently delivers results: (1) Target precision over reach Connect only with people who fit your ideal customer profile and have been active in the last 30 days. (2) Solve specific problems Create content addressing specific challenges your ideal customers actually care about solving. (3) Focus on conversations, not broadcasting Respond thoughtfully to every comment and use them to start meaningful conversations. (4) Be strategically consistent 2-3 high-quality posts weekly outperforms daily low-effort content. (5) Track business outcomes, not vanity metrics The only engagement that matters is the kind that eventually translates to revenue. THE PERMISSION TO PLAY A DIFFERENT GAME • You don't need 10,000 followers. • You don't need viral posts. • You don't need to spend hours crafting the perfect carousel. You just need to consistently show up and provide genuine value to the specific people who can actually buy from you. What if you stopped chasing LinkedIn vanity metrics and instead focused exclusively on creating content for the exact prospects you're best equipped to serve? Want to turn LinkedIn into a predictable revenue channel instead of a time sink? Shoot me a DM - I've helped hundreds of clients build systems that deliver measurable results.

Controversial take: Followers, likes, and comments are the biggest vanity metrics for SaaS founders. While you're chasing engagement... Your competitors are quietly tracking 5 metrics that actually move the revenue needle 👇 1. % of ICPs engaging with your posts I’ve seen posts get 200 likes… and not a single one from someone who could buy. If your dream customer isn’t engaging, who are you really writing for? 2. # of DMs triggered per post One DM that says, “This hit home. Can we talk?” > That’s worth more than 100 “Great post!” comments. 3. # of leads added to your CRM because of content If you’re not adding at least a few warm leads to your pipeline each week through content... You’re not building a brand. You’re journaling in public. 4. # of buyers referencing your posts on calls “I’ve been following your stuff on LinkedIn.” That line opens more deals than any cold pitch ever can. 5. % of content views from Tier 1 leads You’re tracking impressions. Your smarter competitor is tracking "who" is watching. Then following up. --- Not saying reach doesn’t matter. But if engagement isn’t turning into revenue, what’s the point? Here’s the shift: → Less viral, more valuable. → Less noise, more signal. → Less “look at me,” more “here’s how I can help "you".” If you want my exact system to track these 5 revenue-driving metrics without any manual hassle: Get it here for free: https://lessbusy.com/