E-Commerce Product Information Management

I put together a step-by-step guide to help you implement LLM Optimisation the right way for E-commerce. In this carousel, you’ll find the high-level overview. The full version includes: → How to generate a structured product feed (CSV, JSON, XML) with the right attributes: title, GTIN, MPN, price, availability, and product URLs → How to apply Schema . org Product markup using JSON-LD, with full code examples → How to configure your robots.txt to allow GPTBot, OAI-SearchBot and PerplexityBot access to your PDPs and feeds → How to prerender JS-heavy product pages using static snapshots or SSR → Where and how to submit your feed to Perplexity’s Merchant Program and OpenAI’s early access initiative → How to debug AI visibility using server logs, schema validators, and live prompt testing inside LLM tools If you’re working on e-commerce, SEO, or growth, this is where things are moving. 💬 Comment or DM me, and I’ll send you the full guide. 📌 Save this post if you're not ready yet but know you'll need it.

The old problem was simple but costly: A catalog was one monolithic unit. Products, pricing, and organization were inseparable. If you wanted different prices for different markets, you had to duplicate your entire catalog for each one. Elastic Path broke this down into three distinct microservices: • Product data • Pricing • Catalog organization This decomposition unlocks real flexibility: • One set of products can have 20 different price sets • No more 1:1 relationship between pricing and products • Quick organization using tags A practical example: Running a Valentine's Day sale on red items used to mean tedious catalog duplication. Now you can tag your red items, apply a price book, and you're live in minutes. It's about turning tedious catalog management into rapid commerce execution. #productexperiencemanager #ecommerce #composablecommerce #digitalcommerce #catalog #merchandising

“Speed to market is everything,” says Jeff Bridges from Ntara during our recent chat. Jeff shared a powerful case study that underscores the importance of efficient data management... He spoke about working with a major retailer on a seasonal toy—something you probably have right now. They knew it was going to be a hit, but it took them 70 days from procurement to start making sales. That’s 70 days of potential sales lost. Through innovative workflows and automation, @Ntara slashed that time to just 17 days. That’s an extra 50 days of selling at a thousand units per day. Imagine the impact on their bottom line. Key insights from Jeff: ➡️ Automation is crucial Many large retailers still rely on manual processes, delaying time to market. ➡️ High-quality data Providing accurate data early ensures your product hits the digital shelves faster. ➡️ Consistency wins Fast, reliable data management sets you apart as a trusted partner for retailers. Good data management isn’t just about organization—it’s how you directly boost sales in an increasingly digital world. In an era where customers want products the moment they’re available, being prepared is non-negotiable. Optimize your PIM, DAM, and syndication systems to meet these demands and ensure you’re ready when customers look at your site. Don’t let delays cost you sales. Make sure your digital assets are ready to drive success. Link to full conversation in the comments. ____________________________ I'm on a mission to help e-commerce leaders sell more. Follow along as I share what I'm hearing from around our industry.

For manufacturers a digital strategy isn’t about ecommerce. When software companies, agencies, and consultants talk about eCommerce, they often get it wrong—because for manufacturers, it’s not just about selling direct. Steven Javor made this point this week on our GTM training this week. And then yesterday Caroline Ernst and I were having this identical conversation. Whenever you have these two power houses talking about the same thing we need to pay attention. So if not ecommerce then what? It’s about selling through… For manufacturers a digital strategy often needs to focus on supporting your distributors and channel ecommerce strategies, not their own. Here’s where most get it wrong: 🔹 Digital Strategy: A real digital strategy doesn’t just focus on driving traffic to your own website—it supports your channel partners with tools, content, and experiences that help them sell more of your products. 🔹 Product Content & PIM: Your Product Information Management (PIM) system isn’t just about storing data—it’s about syndicating accurate, up-to-date content to your distributors. If you don’t control your product data, your distributors will fill the gaps themselves—often with outdated or incorrect information. 🔹 Customer Experience: Your goal isn’t just to make buying easier on your own site—it’s to ensure a seamless purchasing journey across all the places your products are sold. The takeaway? Your eCommerce and content efforts should strengthen your distributor relationships, not bypass them. The best manufacturers aren’t just selling products—they’re creating the best possible buying experience across their entire ecosystem. Are you seeing manufacturers struggle with this? Better question, what agencies or SIs need to hear this? Let’s discuss.