Ways to Align Tech Projects with Company Goals

Aligning executive stakeholders with conflicting priorities is a puzzle many product people face. How do you solve it? When stakeholders pull in different directions, the secret isn't in aligning immediately around a product vision. Instead, elevate the conversation: align first on company goals. What outcomes do we aspire to achieve as a company? This unified understanding of company priorities becomes your north star. Here's how you can approach this: 1️⃣ Level Up the Discussion: Before diving into a product vision, ask stakeholders to agree on broader company goals. What did your CEO emphasize as priorities for your business? This context is crucial. It sets the stage for aligning individual goals to the bigger picture. 2️⃣ Connect Back to Product Vision: Once unified on company objectives, demonstrate how the product vision helps achieve these goals. "Here's our shared goal. Based on customer insights and priorities, this vision drives us towards it.” This shows your vision isn't just arbitrary—it's informed and intentional. 3️⃣ Seek Constructive Feedback: Encourage dialogue. Why might a stakeholder disagree with the vision? Is it truly about priorities, or personal impacts and unmet goals? This feedback refines your approach but remember, the product vision isn't a committee decision. It's guided by data and customer needs. 4️⃣ Give Credit and Build Back: Stakeholders feel valued when their input shapes outcomes. Make sure to recognize their contributions. This fosters trust and buy-in. Being stuck in the build trap often arises from chasing outputs over outcomes. Aligning on higher-level goals ensures your product strategy isn't just a list of features but a pathway to delivering real value. 🎯 So, next time conflicting priorities emerge, remember: align at the top, then articulate a product vision that navigates towards those shared company goals. How have you managed stakeholder alignment in your organization? Share your experiences!

This is your friendly planning season reminder that if you are ONLY using some sort of effort/outcome score to prioritize your roadmap, you’re only part way there. Effort/outcome scores are a great way to identify the most efficient things to do – but they don’t account for: ❌ % of goals met ❌ Goal distribution across your portfolio ❌ Key foundational levers ❌ R&D/Innovation ❌ Run the Engine / Care and Feeding ❌ Timing factors ❌ Competitive threats ❌ Changes in the market ❌ Changes in technology Almost invariably (YMMV), your outcomes will suffer BUT it won’t be clear why since you prioritized your roadmap! Better is to: ✅ Create a goal-oriented roadmap so that every effort is aligned with a strategic goal (this is the O from your OKRs, if you use those) ✅ Develop clear success metrics and manage to those metrics, not just perception ✅ Determine what % of your team’s efforts should be applied to each objective across your portfolio, including things like Innovation (fun!) and Care and Feeding (oft forgotten) ✅ Use MOAR - Metrics Over Available Resources - as your scoring tool, as this will help you align efforts with those goals and account for outcomes in addition to monetization (I know, but leading indicators, trust me) ✅  Implement Responsive Product Portfolio Management, where you align, allocate/re-allocate, and adjust in an iterative cycle based on the metrics you’re seeing, and changes in the market/tech/competition. We all end up in annual planning, and the New Year can be a great time to kick off excellent new product habits. See if you can get your team aligned around these and watch the magic happen 🪄 ______ I’m Lisa Schneider. As a fractional CPO, I help founders and CEOs identify the right things to build to align with business goals, provide frameworks for prioritization and cross-functional alignment, build outcome-based roadmaps, and streamline teams and processes to deliver faster. Reach out any time if you’d like to learn more or just brainstorm. 🔔 Follow me and ring the bell on my profile to get notified of new posts. #startup #fractionalcpo #roadmap #productmanagement #strategicplanning

Reimagine Product Development: Unlock Efficiency and Drive Strategic Growth Organizations often struggle with outdated processes, misaligned investments, and underutilized talent, limiting their ability to grow and innovate. Transform your product development approach with this proven framework: 1. Product Portfolio Alignment • Challenge: Too much R&D spend tied to legacy products and “Keep the Lights On” (KTLO), leaving little for innovation. • Solution: Streamline portfolios to free up resources for high-growth products while maintaining competitiveness in core offerings. 2. Innovation Strategy and Execution • Challenge: Big investments fail without clear processes and focus. • Solution: Align customer needs with business priorities for impactful solutions and ROI-driven innovation. 3. Talent and Location Strategy • Challenge: High-cost hubs with limited digital talent hurt efficiency and scalability. • Solution: Shift to cost-effective locations with abundant talent to streamline operations and enable growth. 4. Customer-Centric Processes • Challenge: Rigid processes and lack of adaptability make it costly to meet customer needs. • Solution: Build agile, cross-functional teams and reimagine processes to prioritize customers and market demands. 5. Technology and Platform Strategy • Challenge: Outdated tech stacks limit scalability and interoperability. • Solution: Adopt modern frameworks like APIs and cloud to future-proof and accelerate product delivery. 6. Connect Product Management to Strategy • Challenge: Weak leadership and misaligned processes hinder growth. • Solution: Empower visionary product leaders, align market trends with business goals, and shift to outcome-driven strategies. The Zinnov Advantage With expertise in product transformation, talent strategy, and technology modernization, Zinnov has helped organizations achieve: • 30%+ increase in R&D efficiency through portfolio and innovation alignment. • Cost reductions and scalability via optimized talent strategies. • Faster time-to-market with agile processes and modern tech adoption. Transform inefficiencies into competitive advantages. Reimagine your product development for strategic growth. Amita Goyal Rohit Nair Karthik Padmanabhan Namita Adavi Mohammed Faraz Khan Dipanwita Ghosh Komal Shah Hani Mukhey Sagar Kulkarni Amaresh N. Saurabh Mehta