Making a Tech Portfolio That Attracts Startups

For folks who use GitHub and are in early stage careers and hope to add GitHub as a value add to your profile - here is a note. If interviewing for an SDE role, GitHub projects that don't solve a problem and are just a coding exercise are not very helpful. This may sound perplexing but it needs to be said. : Hiring managers and tech leads (like me) look for problem-solvers. A repository full of practice exercises might show you can write code, but it doesn’t demonstrate that you can build impactful solutions. ► How to Make Your Projects Stand Out 1. Frame Them as Solutions: Instead of presenting your project as "just another app," position it as a business solution or a tool that solves a real-world problem. For example: - Instead of “Expense Tracker App,” say, “A tool for freelancers to manage and categorize expenses for tax season.” - Instead of “Weather App,” frame it as, “A weather app optimized for agricultural planning with location-based crop suggestions.” 2. Highlight the Problem It Solves: Every great project starts with a problem. Make it clear what problem you identified and how your project addresses it. - Example: “This tool was designed for small business owners who struggle with automating their daily sales tracking.” 3. Show Quantifiable Value: Numbers tell a story. Include metrics like: - How much time/money the solution saves. - How many users it could potentially impact. - Any test data or feedback you’ve collected. - Example: “This app reduced invoice processing time by 35% in a real-world test case.” 4. Document It Well: A project is only as good as its README. Include: - A brief description of the problem it solves. - Key features. - Instructions on how to run/test it. - Screenshots, GIFs, or a demo link to bring it to life. Having a GitHub full of clone apps or unfinished side projects sends the wrong signal. It doesn’t show creativity, ownership, or impact, it shows you can follow tutorials, and that’s not what companies hire for. Instead, invest your time into one or two high-impact projects that: - Solve real-world problems. - Show off your ability to understand user needs. - Demonstrate your thought process, design skills, and technical execution. So, take a step back, revisit your GitHub, and think: - Does this project solve a problem? - Can I explain its value to someone outside of tech? - Would I hire someone based on this work? If the answer isn’t “yes,” it’s time to rethink how you approach your projects. Remember: One impactful project > 100 clones. Focus on impact, not just output.

Tired of employers not seeing your value? The "Portfolio Strategy" will fix that (in 7 simple steps): [Context] Companies hire people for one reason: They believe they'll bring the most value to the role. Resumes, cover letters, and LinkedIn are traditional ways to illustrating that value. But they're not the best. If you're struggling to see results with them? You need a portfolio. 1. Choose Your Platform First, choose the place where you'll host your content. I recommend a place that: - Allows you to create the way you want - Maximizes your visibility If you're job searching, it's tough to beat LinkedIn. Medium is another solid option. 2. Identify Your Target Companies Next, brainstorm your list of target companies. You're going to be researching them and creating value that's directly tied to their goals, challenges, and vision. I recommend starting with 3-5. Bonus points if they're in the same industry. 3. Align Your Projects Start with one company. Research the heck out of it from a high level. Then dive deeper into researching the specific product and team you're targeting. Your goal is to identify: - Goals -Challenges - Initiatives Learn as much as you can about them. 3a. Align Your Projects (Examples) Marketer? Perform site audits and recommend 3 ways for companies to get more leads. Software Engineer? QA your favorite apps / tools to identify bugs or improvements. Graphic Designer? Refresh the branding for your favorite products. 4. Map Out The Process Start with your methodology: Why this company / product? Break down your research, brainstorming, and solution process. Find and include reputable data. Project outcomes / ROI if you can. Finally, make a compelling case. Don’t just summarize, sell! 5. Show Your Work Now turn that process into content! Write up a "case study" showing: - The problem / opportunity - How you identified it - Your solution(s) - How you came up with them - The process for implementing them When it's ready, hit publish! 6. Share Your Work Now your case study is out in the world! First, add it to your LinkedIn featured section. Next, break it down into bite sized pieces of content. Start writing posts around: - Your research process - Your solutions process - Insights you came across - Etc 7. Systematize It This works best when you consistently work at it. Create a daily schedule and commit to it. Before you know it, you’ll have a body of work that includes *real* results and clearly illustrates your value. That’s going to get you hired!

𝗜 𝗮𝘀𝗸𝗲𝗱 𝗯𝗶𝗴 𝘁𝗲𝗰𝗵 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿𝘀 𝘄𝗵𝗮𝘁 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝘁𝗵𝗲𝘆 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗶𝗴𝗻𝗼𝗿𝗲. Their answers changed everything. I used to think any project on my resume was better than nothing. So I built a to-do list app, a calculator, a weather tracker—you know, the usual. Then I asked recruiters from Amazon, Meta, and Google what projects they instantly ignore. Their response? “If we’ve seen it 100 times before, we skip right past it.” Here’s what they told me not to put on my resume: ❌ To-do lists ❌ Calculator apps ❌ Basic CRUD apps with no real-world impact ❌ Portfolio websites (unless you’re a designer) ❌ Copy-paste tutorial projects 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁? Recruiters want to see projects that show real-world impact, problem-solving, and creativity. ✅ 𝗔𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗿𝗲𝘀𝘂𝗺𝗲 𝘀𝗰𝗿𝗲𝗲𝗻𝗲𝗿 – A tool that scans job descriptions and suggests resume optimizations. ✅ 𝗔 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 – Helping them adjust pricing during off-peak hours to boost revenue. ✅ 𝗔 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 – Aggregating user feedback and behavior for product teams. ✅ 𝗔𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗼𝗼𝗹 – Something that saves time or reduces manual effort in a business process. ✅ 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗼𝗹𝘃𝗲𝘀 𝗮 𝗿𝗲𝗮𝗹, 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 – If a company can see how your project could be useful, you’re already ahead. The best projects aren’t the ones that showcase your coding skills—they’re the ones that showcase your ability to solve real problems. If your portfolio projects aren’t getting you noticed, it’s time to build something that actually matters. What’s the best project you’ve built?

Building a Tech Portfolio That Gets You Hired 🔥📂 I just got off an interview where I talked about why your tech portfolio might be holding you back. Let’s fix that. Here’s the thing: your portfolio isn’t just a gallery, it’s a pitch deck for your dream job. And the smartest way to pitch? Reverse-engineer it. If you want to work at Airbnb, don’t just tell them you love travel, build something that proves it. Example: An app that integrates Pinterest with Airbnb so users can book homes that match the vibe of their dream vacation boards. Now you’re not just showing skills, you’re showing alignment with their mission. This doesn’t just make you attractive to Airbnb, it makes you attractive to any product in the travel, experience, or lifestyle space. Here’s your roadmap: ✅ Pick a company or industry you love. ✅ Study what they’re doing well. ✅ Find gaps or opportunities. ✅ Build projects that support their mission. Do this 2-4 times across different verticals—streaming, social media, fintech, you name it. Your portfolio should feel intentional, not random. Organize it like a story. (More on that tomorrow.) Been staying at Airbnb a lot lately, so they were on my mind. 👀 Would you try this approach? Drop your thoughts below. #TechCareers #PortfolioTips #UXDesign #SoftwareEngineering ———————————————————————————————————————— 🙋🏾♀️ Hi, I’m Naya! ✨ I share career advice for new and aspiring tech professionals 👩🏾💻 Get my free 20-page tech career transition guide: https://lnkd.in/geu6JgNr 📲 Follow for more real talk from inside tech