“Do companies even care?" It’s the question I get asked the most. Right after, “Isn’t this political climate making your work harder?” Let’s start with the reality: → 73% of your workforce is caring for someone → 90% of women will become mothers by age 44 → 76% of mothers are your top talent—and many are burning out silently Parents aren’t a niche audience. They are your workforce. And ignoring them isn’t neutral—it’s expensive. The ROI of supporting them is crystal clear: → Training managers on caregiver support increases retention by 31% and boosts engagement by 32% → Backup care reduces unexpected absences by 45% → For every $1 invested in childcare benefits, companies report up to $4.25 ROI These aren’t feel-good programs. They’re high-impact business levers. And here’s what our first half of the year looked like at ELIXR: ✔ 443% revenue growth year over year ✔ Our largest corporate contracts to date ✔ Team expansion ✔ More copyrighted resources ✔ New research launched ✔ Thousands of caregivers impacted—from exec trainings to benefit redesigns to 1:1 coaching So yes. Some companies do care. Because the best ones already know—care is a business strategy. We don’t just hand out workforce stats. We deliver a caregiving census. A roadmap for retention, advancement, and well-being. Leadership training grounded in reality. No, we can’t control politics. And no, we can’t make every company care. But when a leader sees their data—when they finally see what’s been invisible? It changes everything. If you’re a working mom, parent, caregiver or a decision-maker—what would a care-conscious workplace look like to you? Drop your thoughts in the comments ↓
Benefits of Caregiver Support
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Summary
Caregiver support refers to resources and initiatives that help individuals who are responsible for caring for family members or loved ones, enabling them to balance work and personal responsibilities effectively. Recognizing the benefits of caregiver support in the workplace is crucial, as it not only reduces caregiver burnout but also improves retention, engagement, and overall well-being.
- Provide flexible work options: Offering remote work, flexible hours, or caregiver leave policies helps employees juggle caregiving responsibilities and work commitments more easily, resulting in reduced stress and absenteeism.
- Invest in family-focused benefits: Programs like backup childcare, mental health support, and caregiving training can lead to improved workplace morale, productivity, and significant cost savings for businesses.
- Train leaders to offer support: Educating managers on caregiving challenges and equipping them with strategies to assist their team members fosters a more inclusive and empathetic workplace culture.
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As a behavioral scientist and founder of Fit Minded Inc, a company that helps health and wellness businesses apply science for business growth, I’ve spent a lot of time talking about ripple effects. The idea that what works for one person, in one part of their life, can quietly, powerfully, reshape other parts too. In a recent study we published this week in JMIR Publications Pediatrics and Parenting, offers a powerful reminder of just how far those ripples can reach. We looked at more than 6,500 caregivers of youth receiving mental health care through Bend Health. What we found is something every working parent probably knows deep down: when your child is struggling, it affects everything. Your energy. Your sleep. Your ability to focus at work. Your mental health. But here’s what’s encouraging: it works the other way too. After just one month of care, nearly three-quarters of caregivers who had been missing work due to their child’s mental health reported fewer missed days. Half of those who started with high burnout saw it improve. And by the end of their child’s care, 69% of caregivers reported reduced burnout and 87% missed fewer days of work. In other words, when kids get the help they need, parents do better too. This is the kind of insight that’s too often missing from conversations about mental health, especially in the workplace. We talk a lot about employee well-being, but we tend to miss the family system behind the individual. Caregiver mental health is workforce mental health. And mental health support that reaches the whole family isn't a soft benefit. It’s a strategic one. 👉 Link to the full press release in the comments. #mentalhealth #behavioralscience #caregiverburnout #workplacewellbeing #pediatricmentalhealth #digitalhealth #healthtech #sciencebacked #employeeexperience #caregiversupport #leadership #healthinnovation
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📣 AWESOME to see Harvard Business School’s report, showcasing the clear ROI/financial benefits for companies supporting employees with caregiving benefits. Joseph Fuller's report analyzed ~2 years of data from Wellthy, led by Lindsay Jurist-Rosner, and showed an increase in retention, reduced absenteeism, and an overall boost to workplace culture, creating cost savings that are multiple times the investment amount. LMK if you are interested in connecting with their team. Check out the report here! https://lnkd.in/eRmDENDx Rethink Impact, LP
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As a benefits buyer, the last thing you need are more vendors telling you they solve this or that problem for employees. You need someone to tell you how they will solve YOUR problems. Often, those problems are cost trend and "point solution fatigue." More than 20% of working Americans are caregiving for a loved one. They are are all at risk for avoidable high cost illness and avoidable medical expenses. Family First delivers a 2.8:1 ROI on medical costs for that population -- on average $3,300 per caregiving employee. These results are is based on a validated methodology across a large population. It all makes sense. Caregiving, whether it's for a loved one at home or in a clinical setting has a tremendous impact on the caregiver's health and well-being. Solving for caregiving challenges, and focusing on the health and well-being of the caregiver delivers these kinds of outcomes. Caregivers are heroes. Balancing work and caregiving takes extraordinary effort. Supporting these heroes is not just good and right, but also solves for critical problems facing contemporary business.