Localized Campaign Execution

You can’t localise a campaign by swapping out the language. You’ve got to swap out the thinking. - DACH buyers loath to share their personal details. - UK buyers will book the meeting then decide if they will turn up. - In the UAE, relationships outrank everything else. Here’s what I do on every campaign: 1. Map the actual buying journey for each market 2. Align message sequence, not just message translation. 3. Partner with local sales from day 1: they know the micro-culture way better than your performance dashboard. 4. Don’t start in English and ‘adapt’. Start with broad audience insight and localise from there. Want more qualified pipeline in EMEA? Start by assuming you don’t know the local markets. Then go find someone who does.

If you’re running Meta campaigns across multiple markets or locations, personalization and automation are key. Localized ads, dynamic creatives, and streamlined workflows don’t just save time: they drive better performance Launching campaigns across 240 gym locations while keeping costs down is no easy task. The Gym Group wanted to move beyond generic ads and create campaigns that felt personal and relevant to local audiences. Here’s how they made it work: 1️⃣ Local ads work better: Instead of running the same ad everywhere, they used dynamic local inventory ads to promote nearby gyms. Adjusting the targeting radius based on gym density (smaller in cities, broader in rural areas) made the ads feel more relevant. 2️⃣ Automate the repetitive design: They streamlined creative production by integrating their design tool (Figma) with Hunch. This cut down the time spent converting designs into ads, freeing up their team to focus on strategy. 3️⃣ Agile promotions: With frequent offers like “50% Off Memberships” and “No Joining Fee,” they used scheduling tools to switch between ad templates quickly and accurately. No more manual updates every week. 4️⃣ Personalization at scale: By integrating dynamic maps and localized data, they tailored ads to specific regions without creating new assets for every location. The Results? ✅ 25% lower CPA on Meta campaigns. ✅ 6,663 additional sign-ups in 2024. ✅Team saved hours of work by automating workflows. If you’re still running generic ads or struggling to scale personalization, it’s time to rethink your approach. Link to case study: https://lnkd.in/dn7695Pu

India’s diversity is its greatest strength—and its biggest challenge for marketers. Here’s the reality: India 1 is easiest to tap into, you have all the technologies in the world to reach this audience. Be it paid-ads, billboards in front of Ambience mall, or an ad on Blinkit. But India 2? It’s a whole different game. This audience is very wide. Trust deficit is high and the dollar spend is lower. They trust authentic human connection, and communities over campaigns. If you want to connect with them, you need to speak their language—literally and culturally. When Himalaya wanted to build a deeper connection in West Bengal, the goal was clear: Create awareness, drive sales, and do it in a way that felt truly local. But how do you turn a national brand into a regional conversation? Here’s what worked: We leveraged Cloutflow’s first-party data to find the right influencers—those who weren’t just popular but genuinely connected to their communities. By focusing on key metrics like: 1. Regional audience concentration: Influencers with a strong following in West Bengal. 2. Engagement quality: Creators whose followers actually engage with their content. 3. Cultural relevance: Bengali-speaking creators who could deliver relatable, authentic messaging. We partnered with 50 Bengali creators on YouTube—because platforms matter, and YouTube offered the depth and storytelling we needed. From product reviews to skincare routines, the campaign spoke directly to the audience, in their language, about their needs. The results? >> 3X sales boost on Flipkart >> 2.5X conversions on their D2C website >> A CPV of 0.09 on YouTube, delivering exceptional ROI But the real win? Himalaya’s campaign felt like a conversation, not a commercial. It resonated so well that they’re now scaling this localized influencer strategy to other states. Localized influencer marketing isn’t just a good idea—it’s the key to unlocking India 2. By combining data-driven influencer selection with culturally relevant storytelling, brands can go beyond visibility and build meaningful connections that drive measurable outcomes. This is what excites us at Cloutflow—helping brands move beyond “one-size-fits-all” marketing to create strategies that actually work for India’s diverse audiences. Have you considered how regional influencer marketing could transform your campaigns? Let’s talk—India 2 is waiting.

𝚆𝚑𝚎𝚗 𝙼𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 𝙶𝚎𝚝𝚜 𝙰𝚐𝚐𝚛𝚎𝚜𝚜𝚒𝚟𝚎: 𝙼𝚒𝚌𝚑𝚒𝚐𝚊𝚗 𝙰𝚞𝚝𝚘 𝙻𝚊𝚠 𝚟𝚜. 𝙲𝚄𝚁𝙴 𝙰𝚞𝚝𝚘 𝙸𝚗𝚜𝚞𝚛𝚊𝚗𝚌𝚎 Let’s kick off the week with a law firm marketing story that’s anything but ordinary. A legal battle between Michigan attorney Steven Gursten (Michigan Auto Law) and CURE Auto Insurance is heating up—and there are big marketing and business operation lessons in this story. Here’s what’s happening: Gursten has publicly called out CURE for allegedly leaving drivers underinsured, pointing to high complaint rates and inadequate policies. But he didn’t stop at blog posts. He went all in: ✅ A dedicated landing page targeting CURE’s practices. ✅ Billboards cleverly riffing on CURE’s branding. ✅ Radio ads that amplify his message. ✅ Even Google isn’t off-limits—he’s ranking for CURE’s brand keywords, ensuring anyone searching for CURE finds his side of the story first. But wait, there’s more. Michigan Auto Law is actively promoting press coverage of the lawsuit, driving backlinks, and boosting SEO authority. Every marketer and business operator can learn something here. 𝙺𝚎𝚢 𝚝𝚊𝚔𝚎𝚊𝚠𝚊𝚢𝚜: ➡️ Transparency builds trust: Gursten’s campaign leans heavily on public facts and data. It’s proof that honesty and transparency can build trust faster than any gimmick. ➡️ Hyper-local messaging connects: The campaign zeroes in on Michigan drivers’ concerns. It’s a powerful reminder of how localized marketing creates deeper connections. ➡️ Purpose-driven storytelling inspires: This isn’t just a campaign—it’s framed as a fight for consumer rights. When you attach your brand to a cause, you resonate on a whole new level. ➡️ Smart SEO and media domination: By ranking for CURE’s keywords and using billboards, radio, and a landing page, Gursten is taking over the narrative. ➡️ Backlinks are hard to come by: Every press mention creates valuable backlinks, boosting SEO and reach for the long haul. Tapping into creative strategies like this is gold. ➡️ Landing pages done right: The website, whenCUREwontpay.com, is a textbook example of a high-converting, purpose-driven page. It’s informative, engaging, and actionable—a blueprint for impactful campaigns. ➡️ Scaling up when the stakes rise: When CURE pushed back with lawsuits, Gursten didn’t retreat—he doubled down. He launched more assets to keep momentum going. 𝚃𝚑𝚎 𝚋𝚒𝚐 𝚕𝚎𝚜𝚜𝚘𝚗: Bold, transparent, and purpose-driven marketing doesn’t just get attention—it creates lasting impact. Add a solid SEO and multimedia strategy, and the results can be game-changing. What’s your take on using strategies like this to dominate your market? Also, where do you think this lawsuit will lead? Let’s hear in the comments! Also, all referenced story links are in the comments.

Why do many marketing campaigns by international FMCG brands fail to deliver expected results in markets like Iraq? In many cases, the investment in marketing campaigns outweighs the return on sales. While these campaigns may help with visibility, distribution, or brand image, the actual impact on sales uplift is often minimal. One of the core issues is lack of localization. Most campaigns are designed by regional or global marketing teams, who may not have a deep understanding of the local culture, consumer habits, or real market needs. As a result, the messaging often feels disconnected from the everyday realities of consumers in Iraq. Now imagine if we reversed the process. What if local marketing teams led the creative direction—developing campaigns grounded in local insights—while the global or regional teams offered support and resources? The results would likely be more relevant, more relatable, and ultimately, more effective. In FMCG, success doesn’t come from just being seen—it comes from being understood. Localization isn’t an option anymore. It’s a business necessity. #MarketingStrategy #Localization #ConsumerInsights #BrandBuilding