Retail Marketing Campaigns

Old content marketing: - Find high-volume keywords in your industry - Write articles starting with the lowest DA - Make sure your Yoast light turns green - Post a link to the article on all socials New content marketing: - Understand your audience and their pain points - Find product- and pain point-focused keywords - Take time to learn the searcher's true intent - Write great content with distribution in mind - Embed a content upgrade to capture emails - Turn the article into your next email newsletter - Create videos to promote on TikTok/YouTube/Instagram - Write a Twitter thread and promote the blog at the end - Screenshot the Twitter thread for a LinkedIn carousel - Extract and write 5+ LinkedIn posts from the article - Extract and write 10+ Twitter posts from the article - Repurpose and redistribute every 3+ months Do new content marketing in 2025. 1 long-form → 20+ short-form 1 channel → Multi-channel distribution Publish → Promote and repurpose forever

The #1 Rule of Marketing: "Everyone" is not your customer. Targeting everyone dilutes your message and wastes resources. Different people have different needs, and focusing on a specific audience allows you to create more relevant, impactful marketing. Remember, when you try to speak to everyone, you talk to no one. Less is more with this. Here are 6 quick steps to honing in on a specific customer: 1/ Identify Your Core Audience: Analyze your best customers to find common traits and needs. 2/ Create Buyer Personas: Develop detailed profiles of your ideal customers to guide your strategy. 3/ Narrow Your Focus: Specialize in solving specific problems for a defined group rather than trying to appeal to everyone. 4/ Personalize Your Marketing: Tailor your messaging and offers to different segments based on data. 5/ Test and Adjust: Continuously refine your approach with A/B testing and real-world feedback. 6/ Build Loyalty: Nurture relationships with customers who align with your brand values and are likely to become repeat buyers.

🌐 Behind Every Click is a Story I Let the Data Tell It. 📊✨ In a world where e-commerce brands pour thousands into campaigns and still struggle with cart abandonment, product returns, and low retention, the real question isn’t “What happened?” , it’s “Why did it happen?” and “How do we fix it?” 🔎 That’s where data comes in. 📈 And this is where Power BI becomes more than just a dashboard, it becomes a lens for clarity. Over the past few weeks, I built a full-scale, interactive e-commerce performance dashboard, touching every point from marketing campaigns to customer satisfaction. The goal? Make sense of the chaos. Turn complexity into simplicity. Drive action. 🧠 Here’s What I Discovered: ✅ Marketing Channels Instagram drove the most engagement, but Email had the best ROI. Billboard Ads, though expensive, performed poorly — proof that visibility ≠ value. ✅ Cart Abandonment Patterns Over 15% of carts were abandoned. The biggest culprit? Cash on Delivery (COD) users. Fashion orders also had the highest failure and return rates — a clear sign to revisit fulfillment strategies. ✅ Customer Insights That Matter Females aged 35–44 were power buyers across categories Credit Card and PayPal users had smoother journeys. ✅ Returns & Dissatisfaction Top reasons for returns: 📦 “Item Not As Described” 💔 “Arrived Damaged” These aren’t just logistics issues — they’re missed chances to improve product listings and supply chain quality. 🚀 What This Dashboard Achieved: Instead of just dropping charts, I focused on building a narrative: 📌 A story of behavioral trends 📌 A story of missed revenue opportunities 📌 A story that guides business decisions with confidence Power BI didn’t just help me visualize — it helped me strategize. 💡 Final Takeaway Your data is always talking. But without the right tools and the right mindset, it just looks like noise. 📣 This project reminded me why I love data analysis — not just for the numbers, but for the stories they unlock and the decisions they inspire. Let’s connect if you’re building something cool in the analytics space — I’m always open to swapping insights and perspectives. Thanks to Jude R. for your Help #Datafam #PowerBI #EcommerceAnalytics #MarketingROI #CustomerExperience #DataStorytelling #BusinessIntelligence #DashboardDesign #DataDrivenDecisions #DataStrategy #DataVIZ

Shoppertainment, selling today means entertainment. +80% Gen Z & Millennials in Europe would change their shopping habits for more experiential retail. The fusion of shopping and entertainment, shoppertainment, is no longer optional. It's becoming a transformative force in beauty retail, driven by a digital-native, experience-hungry generation. The most agile brands are already going for this shift. Are you in? >>ENGAGEMENT today means ENTERTAIMENT: When shopping feels like an adventure, it drives loyalty, social sharing, and impulse buys. Fun isn’t just memorable, it’s profitable. Redesign spaces, Retail is no longer just a point of sale, it's a stage. This generation wants more than products, they want moments. Gen Z’s fully digital upbringing has shaped a strong preference for interactive, emotionally resonant experiences, changing how retail must show up. +85% higher sales for brands that emotionally engage their customers. +81% consumers are willing to pay more for experiences that enhance their shopping journey. >>DISCOVERY through SOCIAL They find new brands via TikTok, Instagram, and YouTube, making entertainment-driven content vital in both online and offline strategies. And remember to be, were your customer hangs. >>HYBRID is the FUTUE. Blending physical and digital, from AR product try-ons and interactive kiosks to mobile integrations, creates a seamless, personalized journey. +30% sales boost in flagship stores offering immersive experiences. +70% beauty shoppers prefer in-store experiences over online alone. >>DESIGN experiential FORMATS: Think: interactive mirrors, gamified rewards, live product demos, mini beauty labs, all turning the store visit into an entertainment-driven journey. +Flagship stores as brand playgrounds. +Pop-up shops for exclusivity and buzz. +In-store events that surprise and delight. +Retail activations that turn shopping into shareable moments. Final Take Gen Z is rewriting the rules of retail. To stay relevant, beauty brands must blend entertainment with commerce, delivering experiences that engage emotionally and digitally. Shoppertainment isn't a trend, it's the next evolution in retail. FInd my curated search of examples and get inspired for success. Featured Brands: CeraVe Chanel Jimmy Choo Musinsa Beauty Lanolips Louis Vuitton Opi Rare Beauty Rem Beauty Too Faced #beautybusiness #beautyprofessionals #beautyretail #shoppertainment #luxuryprofessionals #luxurybusiness

A new trend or a well-thought strategy? Brands in India are increasingly shifting back to offline stores from online marketplaces due to several strategic and consumer behavior factors. Companies are recognizing the value of physical presence alongside their digital operations. Key Reasons for the shift: 1. Consumer Experience: Physical stores boast a staggering 50-60% conversion rate vs. 3-4% online. Fast fashion brands like SNITCH, NEWME, are leading this charge. 2. Data-Driven Decisions: Brands are using online sales data to pinpoint prime offline store locations. And certainly, the Tier 1 & 2 cities are leading the way for them. 3. Omnichannel Strategy: This strategy allows them to provide a seamless shopping experience, where customers can browse online and purchase in-store, or vice versa. Brands like Solethreads and Mokobara have recognized that a strong offline presence is crucial for achieving ambitious revenue goals. 4. Market Potential: With 90% of Indian retail still offline and projected to hit $2.2 trillion by 2030, the potential is enormous. 5. Building Trust and Brand Loyalty: In-person interactions foster brand loyalty, especially in the fashion and beauty sectors. 6. Higher Average Order Values: Brands have noted that customers tend to spend more in physical stores compared to online shopping. This increase in average order value (AOV) can significantly impact overall revenue, making offline retail a lucrative channel. Would love to hear from D2C and growth experts? What's your view? #D2C #Marketing #Offline

How many times have you logged on to Linkedin and found yet another email that starts with: "Hey [First Name]," followed by a generic pitch that does not concern your interests or needs. Sound familiar? We've all been there. And it's frustrating. As a fractional CMO/Consultant, I've seen this happen repeatedly. Businesses think they're doing personalization right but need to do better. It's not enough to use someone's name or company. 👉🏾 True personalization is about understanding their challenges, goals, and needs. For example, on LinkedIn, scroll through their feed and see what they post, talk about, like, and comment on. This helps as a starting ground on how to approach them and what to discuss. So, instead of sending a LinkedIn message that says: "I'd love to connect and learn more about your business," try something like: "I noticed you're working on [specific project]. I have some ideas on how you could [achieve a specific goal]. Would you be open to a quick chat?" See the difference? It's not just about being personal; it's about being relevant. And when you're relevant, you're not annoying — you're helpful. 👉🏾 So, think about this the next time you craft a personalized outreach campaign. →"Would I find this message valuable? →Does it address my specific needs and interests?" If the answer is no, it's time to return to the drawing board. 👉🏾 Also, tools like Crystal Knows help you fine-tune your message and tone when reaching out to maximize the impact of every conversation. Let's aim for genuinely helpful messages, not just another annoyance in their inbox. What do you think about personalized outreach? #b2bmarketing #demandgeneration #leadgeneration #ABM

Stop calling people your “greatest asset” if you can’t measure their impact. Too often, we praise people as valuable, yet make decisions without knowing their true contribution. That’s where Headcount ROI comes in. It answers a question every HR leader and business owner should be asking: -For every dollar we spend on people, how much value do we actually generate? This isn’t theory. It’s how high-performing organizations: Spot overhiring or underutilization Measure where talent delivers or drains in your organisation Elevate HR from support function to strategic engine As Dave Ulrich says, “HR is not about HR. HR begins and ends with the business.” And business value must be measured, not just assumed. - With Headcount ROI, you can break it down by department, region, or role type and make smarter, aligned decisions fast. - If you're just starting in HR, save this. - If you're mid to senior level unpack this, present it, and send it to your leaders. Your business will thank you. You will be more strategic What’s your people ROI, do you know it? If this sparked something, repost to your network and follow me for more bold, practical HR insights that connect people to business results. #StrategicHR #HeadcountROI #HRMetrics #BusinessImpact #DaveUlrich #PeopleAnalytics

What opportunities does Manchester United's potential naming rights sale offer for brand partnership? ⚽️ Manchester United are considering selling the naming rights to a revamped Old Trafford or a newly constructed stadium, according to The Athletic. 💰 The recent £238 million investment from Sir Jim Ratcliffe, partly used to reduce high-interest debt, underlines the need for additional revenue sources. 🏟️ Old Trafford, Manchester United's iconic 114-year-old stadium, has never sold its naming rights. 👀 Selling stadium naming rights could provide the necessary funds for much-needed infrastructure improvements without heavily burdening the club or its fans. 🧲 Stadium naming rights offer brands unparalleled exposure. For instance, the Emirates Stadium (Arsenal F.C) and the Etihad Stadium (Manchester City Football Club) have established significant brand visibility for their sponsors. 🤔 But in today's cluttered sponsorship market which is hugely dependent on human biases, how can the brand benefit from such a collaboration? ↳ Associating with Red Devils, a naming rights deal would ensure consistent visibility in media coverage, broadcasts, and social media, significantly boosting brand recognition and prestige. ↳ The club could adopt a hybrid naming approach like Wembley Stadium, connected by EE, where the traditional name is retained with an added sponsor. ↳ This tactic balances heritage with modern commercial interests, potentially increasing fan acceptance. Enhanced fan experiences, such as interactive zones and exclusive content, could further deepen engagement. 🙌🏼 For the club, the revenue generated can finance stadium upgrades, improve training facilities, and support the team’s competitive ambitions without heavily relying on ticket price increases 🔥 At the end of the day, sponsoring stadium naming rights is not just about visibility, it represents a strategic branding opportunity. For example, Hisense Group's involvement with UEFA EURO 2024 has significantly boosted its brand awareness and market share in Europe. 🚀 Ultimately for brands, this partnership provides a unique platform to reach millions of dedicated fans, fostering brand affinity and driving conversions. --- 📌 By leveraging Luscid’s software, brands can make informed decisions backed by authentic and credible data, ensuring their investments align with their marketing objectives and deliver maximum impact. 📬 Get in touch or drop a DM to discover how Luscid’s insights can help your brand’s next sponsorship strategy #sportsmarketing #sportsbusiness #manchesterunited #brandpartnership

If more of your store sales start on TikTok lately, you might wanna read this. 𝘛𝘩𝘦 𝘴𝘢𝘭𝘦 𝘪𝘴 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘷𝘦𝘯 𝘦𝘯𝘵𝘦𝘳𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘦. The checkout happens in-store. But the sale happens everywhere else. Here's the reality: This year 60%+, and in 2027, 70% of retail sales will be digitally influenced. I can't emphasize this enough; here's what most brands miss—digital influence isn't just about online sales. It's about shaping every moment before the customer even walks into your store. L'Oréal cracked this code: 100M+ AR try-on sessions driving real conversions. 31 brands orchestrating seamless experiences across 72 countries. No.1 in beauty influencer marketing (29% market share), 20-80% higher conversion rates through enhanced digital experiences. The new customer journey isn't linear—it's layered: - They discover you on social - Research you through reviews and UGC - Try your product virtually through AR - Get retargeted with personalized content - Finally purchase in-store (feeling confident they're making the right choice) Every touchpoint matters, and every interaction influences the final decision. The brands winning today aren't just selling products—they're orchestrating experiences across owned, paid, and earned media that guide customers from curiosity to checkout. Digital discovery is increasingly pay-to-play and shoppers are paying attention. ++ Tactical Recommendations for CPG / FMCG Brands ++ 1. Beyond just having perfect, high SOV product pages, create discovery ecosystems. - Optimize for "zero-moment-of-truth" searches. - Activate shoppable content at scale. - Leverage user-generated content as social proof. Brands that do these see a 35% higher conversion rate from digital touchpoints to in-store purchases. 2. Connect digital engagement directly to retail execution. - Geo-target digital campaigns to drive foot traffic - Create "store-specific" digital content CPG brands using geo-targeted social ads see a 23% higher in-store sales lift in targeted markets. 3. Most important one; stop flying blind—measure digital influence on offline sales. - Implement unique promo codes for each digital touchpoint to track conversion paths. - Use customer surveys at point of purchase. - Partner with retailers on shared data insights Brands with proper attribution see 15-25% improvement in marketing ROI within 12 months. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟲𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. #CPG #FMCG #AI #ecommerce Procter & Gamble PepsiCo Unilever The Coca-Cola Company Nestlé Mondelēz International Kraft Heinz Ferrero Mars Colgate-Palmolive Henkel Bayer Haleon Kenvue The HEINEKEN Company Carlsberg Group Philips Samsung Electronics Panasonic North America

Personalization isn't about sending more emails with someone's name in the subject line. It's about understanding the secret language of your buyer's motivations. What if the most effective personalization tactic was to speak to the buyer's biggest fear, rather than their biggest desire? 🤔 Reflect on this: 1️⃣ What are the unspoken concerns that keep your buyers up at night? 2️⃣ How can you use personalization to address these concerns, rather than just trying to appeal to their aspirations? 💡 Tips for marketers: 👉 Use data to uncover hidden patterns: Analyze buyer interactions, preferences, and behaviors to identify subtle patterns, revealing their motivations, pain points, and interests, enabling targeted and personalized communication. 👉 Craft messages that speak to pain points: Tailor messages to address specific fears, concerns, and needs of each individual, demonstrating empathy and understanding, and fostering trust and connection. 👉 Measure success by conversation depth : Evaluate effectiveness by the quality and depth of conversations sparked, rather than just surface-level metrics like open rates, to gauge true engagement and relationship-building. The goal of personalization isn't to manipulate, but to connect. To show up in the buyer's world with empathy and insight. To speak their secret language. What's that one thing you could change in your personalisation strategy today to start speaking your buyer's secret language? #b2bmarketing #saas #abm #contentmarketingstrategy #thoughtleadership #thethoughtleaderway