Retail Brand Collaboration Ideas

Viral PR Kit, your buzz booster. Transform influencers into true brand advocates and generate the kind of organic buzz that money can't buy. Creating an exceptional influencer PR kit is a blend of creativity and strategy. It’s not just about beautiful packaging, it’s about curating an experience influencers genuinely want to share. +89% of marketers say gifting strengthens influencer relationships and improves retention. +62% of consumers report watching unboxing videos before making a purchase. >>The LOGISTICS Challenge. Influencer PR kits come with unique challenges, limited production runs, tight deadlines, and high shipping costs. Smart brands partner with experienced vendors, assemble regionally, and tailor their outreach to specific segments. To measure impact, assign a unique UTM link or discount code to each influencer. Track performance through hashtags and tags. Request content usage rights and send a short follow-up survey to understand what worked, and what didn’t. >>STEP 1: Strong Concept. Your PR kit isn’t just a box, it’s a mini campaign. Define a clear creative direction. What story are you telling? A well-thought-out concept helps influencers quickly connect with and communicate your brand message. Give the kit a name to enhance its identity. >>STEP 2: Hero's + New Launches. Don’t rely solely on bestsellers. Feature your hero product. the item that represents your brand, and pair it with new or exclusive items to generate buzz. Limited editions, collaborations, and mini versions add excitement and make it easier for influencers to share. >>STEP 3: Memorable Unboxing. Design the unboxing moment for maximum shareability. Platforms like Instagram and TikTok thrive on these visual reveals. Think about the full sensory experience. Consider including: +Custom-printed boxes (inside and out) +Personalized or handwritten notes +Clever packaging features like hidden compartment +Interactive or unexpected elements +On-brand gifts or product tie-ins +Eye-catching textures or finishes, such as holographics or metallics >>STEP 4: Sustainable & High-Quality. Make your kit both beautiful and responsible. Influencers appreciate eco-conscious brands, especially when style and sustainability go hand in hand. Choose materials that reflect care and quality. Options include: +FSC-certified or recycled cardboard +Plant-based inks +Reusable pouches, glass containers, or fabric wraps +QR codes linking to videos, stories, or customized landing pages Final Thoughts A great PR kit is more than just packaging, it’s a storytelling tool. When executed thoughtfully, it evokes emotion, builds connection, and invites influencers to amplify your brand. Find my curated search of examples, and get inspired for your next hit! Featured Brands: Briogeo Ceramidin Gisou Glossier Green Flash Ink Kosas Le Mini Macaron Louis Vuiton Pixi Some by me Sol de Janeiro Supergoop Youthopia #beautybusiness #beautyprofessionals #beautypackaging #beautydesign

If you want your brand marketing to stand out, you don’t only need a fabulous copywriter. You need collaborations as well. Let me explain: Consumers crave fresh perspectives, and traditional tactics often fall flat. They often get tired of social media copies and ads. They need something to break through the noise and capture attention. How? By having unconventional brand collaborations. Why do these offbeat partnerships work wonders? - Spark Curiosity When seemingly disparate brands join forces, it ignites intrigue. We ask "why," "how," and "what does it mean?" This translates to buzz, engagement, and both brands popping up on everyone's radar. Just think of Zomato's partnership with Blinkit, delivering food and gold coins during Dhanteras. - Reach New Audiences Collaborations open doors to new customer bases, exposing brands to untapped demographics and interests. Singapore Tourism's playful partnership with Nykaa Land brought a vibrant splash of Singaporean fun to Nykaa's beauty haven, connecting two seemingly distant worlds. - Boost Creativity Unfamiliar partnerships push brands out of their comfort zones, fostering innovation and fresh perspectives. Mokobara's collaboration with IndiGo (InterGlobe Aviation Ltd) Airlines resulted in a limited-edition luggage set featuring the airline's signature blue and playful designs, transforming travel essentials into stylish companions. - Strengthen Brand Image When done right, unexpected collaborations can elevate brand perception. A playful partnership like this one injects fun and vibrancy into both brands' images. Some other strong examples would be: - Nike x Tiffany & Co.: Luxury jewelry meets sportswear – a surprising yet stylish collaboration that redefined streetwear. - the LEGO Group x adidas: Building blocks meet sneakers – a playful partnership that brought childhood nostalgia to adult footwear. Here are some tips to make your offbeat collaboration a smashing success: 1/ Find a genuine connection: Go beyond logos and slogans. Look for shared values, common ground, or that magical creative spark. 2/ Focus on the experience: Whether it's a limited-edition product, a joint event, or a social media campaign, create an experience that leaves your audience saying, "Wow!" 3/ Embrace the unexpected: Don't be afraid to think outside the box – sometimes the craziest ideas lead to the most delightful results. What do you think about these unusual collaborations? #branding #collaborations #marketing

Growth is still on the table. But most GTM plans only build on last year. Category leaders don't think that way. This year CEOs, sales, and BD leaders I coach are making 5 strategic shifts to unlock partnership-driven revenue. Here’s their thinking: 1. Redesign for revenue leverage → Upgrading incentives → Redefining BD as market-making → Focusing sales on revenue conversion 2. Prioritise the right partners → Evaluating mutual benefit, trust and velocity → Using a “Partnership Potential Score” to focus on high-leverage allies 3. Build a co-sell access gateway → Give BDs fast access to top 3 co-selling partners who are ready to create leverage 4. Reflect on historic momentum → Analyse last year’s top 10 deals for partner impact → Identify where they influenced pipeline, speed or retention 5. Operationalise your partnership system → Codify onboarding, first wins, and partner enablement → Equip champions inside and outside your org The difference between 10% growth and market dominance? Moving from ad hoc deals to a scalable system. Remember this: Partnerships aren't a channel. They’re the strategy your competitors haven’t figured out. Yet. Need to capture growth? Send your team to The Partnership Lab. A 12 week group coaching program delivers the strategy, AI-based tools and community to close 6-figure deals with confidence. Learn more here: https://lnkd.in/etQTiW6u ♻️ Repost to help a BD leader or founder move to category leader ➕ Follow Phil Hayes-St Clair for more like this

If more of your store sales start on TikTok lately, you might wanna read this. 𝘛𝘩𝘦 𝘴𝘢𝘭𝘦 𝘪𝘴 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘷𝘦𝘯 𝘦𝘯𝘵𝘦𝘳𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘦. The checkout happens in-store. But the sale happens everywhere else. Here's the reality: This year 60%+, and in 2027, 70% of retail sales will be digitally influenced. I can't emphasize this enough; here's what most brands miss—digital influence isn't just about online sales. It's about shaping every moment before the customer even walks into your store. L'Oréal cracked this code: 100M+ AR try-on sessions driving real conversions. 31 brands orchestrating seamless experiences across 72 countries. No.1 in beauty influencer marketing (29% market share), 20-80% higher conversion rates through enhanced digital experiences. The new customer journey isn't linear—it's layered: - They discover you on social - Research you through reviews and UGC - Try your product virtually through AR - Get retargeted with personalized content - Finally purchase in-store (feeling confident they're making the right choice) Every touchpoint matters, and every interaction influences the final decision. The brands winning today aren't just selling products—they're orchestrating experiences across owned, paid, and earned media that guide customers from curiosity to checkout. Digital discovery is increasingly pay-to-play and shoppers are paying attention. ++ Tactical Recommendations for CPG / FMCG Brands ++ 1. Beyond just having perfect, high SOV product pages, create discovery ecosystems. - Optimize for "zero-moment-of-truth" searches. - Activate shoppable content at scale. - Leverage user-generated content as social proof. Brands that do these see a 35% higher conversion rate from digital touchpoints to in-store purchases. 2. Connect digital engagement directly to retail execution. - Geo-target digital campaigns to drive foot traffic - Create "store-specific" digital content CPG brands using geo-targeted social ads see a 23% higher in-store sales lift in targeted markets. 3. Most important one; stop flying blind—measure digital influence on offline sales. - Implement unique promo codes for each digital touchpoint to track conversion paths. - Use customer surveys at point of purchase. - Partner with retailers on shared data insights Brands with proper attribution see 15-25% improvement in marketing ROI within 12 months. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟲𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. #CPG #FMCG #AI #ecommerce Procter & Gamble PepsiCo Unilever The Coca-Cola Company Nestlé Mondelēz International Kraft Heinz Ferrero Mars Colgate-Palmolive Henkel Bayer Haleon Kenvue The HEINEKEN Company Carlsberg Group Philips Samsung Electronics Panasonic North America

Is THIS the future of retail?? 🤩 I worked on retail store concepts during my time at Gymshark and Lounge Underwear. Gotta be honest, it’s not as easy as it looks 😅 Countless times, us creatives would sit in a room wondering how to showcase products creatively AND turn heads on the high street AND be more memorable. We’d always came back to the same idea: → Experience To me, the brands that are winning in retail are the ones who use creativity and technology to blend physical and digital experiences. I think it’s because we consume SO much digital content in a day, we really need to see brands tell stories in new ways. And that really doesn’t need to mean ‘complicated’. For example, Foot Locker collaborated with HYPERVSN to create this pretty slick holographic window display for their Paris flagship. Here’s why I like it: → The high-quality dynamic 3D visuals easily catch attention from a distance → The modular technology means artwork can be scaled up or down depending on where the promotion is placed in-store → The content can be easily managed by the store team (great for keeping visuals new and exciting!) And my favourite element: → Advanced sensors in the holograph allow users to interact with it in real-time, creating that real immersive experience I’ll be honest, I think some brands get too excited by new technology and end up overdoing it. (A bit like when a movie has no plot so they go HAM on computer graphics to compensate.) But when designed with intention and executed well, creativity and tech can work together as the MOST perfect pair 👟 (Pun intended, you’re welcome.) I think they call it ‘phygital’ (physical and digital), which I kinda love as a word so I’m gonna start saying it more. What do you think of the HYPERVSN x Foot Locker phygital displays? [AD]

From Competition to Co-Opetition: How Partnerships Fuel Bank Success 💡 Automotive trailblazer Henry Ford said, “Coming together is a beginning, staying together is progress and working together is success.” He understood the importance of partnerships in elevating the art of the possible. Banks face a pivotal choice. They can either stand by as big banks, big brands, big tech and fintechs steal their customers, or they can invest in innovation partnerships to meet growing demands and expand revenue streams 💰 In isolation, banks cannot keep up with the rapid pace of tech innovation. However, partnerships can be a game-changer, quickly enhancing an institution’s capabilities. Savvy banks recognize the need to partner with a wider range of ecosystem players — including brands, tech firms and fintechs — to accelerate growth and enhance technology, branding and distribution. This shift in the innovation paradigm from “build, buy, partner” to “partner, build, buy” is redefining how banks innovate and operate, empowering them to reach new heights 🚀 Effective collaboration starts with a cohesive strategy between the bank and partner, building trust in the partnership. The relationship will have ups and downs, but maintaining a long-term partnership requires flexibility and adapting to unexpected challenges. Strategic partnerships work best when a bank has a future-state vision of its role in a distinct and defined ecosystem. This approach forces the bank to self-reflect and address gaps in resources, technology and processes 👨💻 With distinct partnership modules and archetypes to pursue, the bank must consider several factors, including resource availability, risk appetite, and technology and partnership orchestration capabilities. These archetypes span organizations that range from “traditionalists” that want to maintain the status quo and compete independently (low risk) to “ecosystem maestros,” where the bank aims to build and manage a network of partnerships (higher risk) to provide a broad and holistic set of services to customers 🙋♂️ Partnerships can progress from initial value chain integrations to full co-creation driven by success or customer needs. Source: L.E.K. Consulting - https://shorturl.at/GBOxZ #Innovation #Fintech #Banking #Bigtech #FinancialServices #Payments #Lending #Partnerships #Ecosystem 

As I meet more people, especially budding tech founders, a recurring question is about leveraging partnerships as a revenue channel. One key aspect that often stands out in these discussions is identifying the right partner. The right partnership can provide up to 80% leverage in your ROI by aligning perfectly with your goals and capabilities. Consider the example of a health tech startup partnering with a large hospital chain. By integrating their cutting-edge telemedicine platform with the hospital's extensive network, the startup was able to provide virtual health services to a vast number of patients. This partnership enabled the startup to scale rapidly and gain credibility in the healthcare market, while the hospital chain could offer innovative services to their patients without developing the technology in-house. To help identify the right partner, I recommend using a simple framework like the "PARTNER" scoring model: - 'P'urpose Alignment: Do your missions and goals align? - 'A'ccess to Market: Can they help you reach new or larger markets? - 'R'esource Complementarity: Do they offer resources you lack and vice versa? - 'T'rust and Reliability: Can you trust them to deliver consistently? - 'N'etwork Synergy: Do their connections and networks benefit you? - 'E'conomic Benefit: Is the partnership financially advantageous? - 'R'eputation: Does partnering with them enhance your brand image? By scoring potential partners on these criteria, you can identify the one that offers the best strategic fit and highest potential for ROI. #B2BPartnerships #TechFounders #BusinessGrowth #StrategicAlliances image - courtesy to Freepik

On your social media feeds, have you noticed a rise in influencer brand partnerships recently? There is a powerful reason why you see so. These influencer collaborations aren’t just driving engagement; they’re significantly boosting revenue for brands on platforms like Meta and Instagram in India and let me tell you how: 1.  74% Increase in Reach: According to 2024 data from EMARKETER, brands partnering with influencers see an average 74% increase in reach, tapping into highly engaged communities that go beyond their organic audience. 2. Higher purchase intent:  As reported by Nielsen, consumers are twice as likely to trust a recommendation from an influencer they follow compared to a traditional ad. This trust translates directly into higher conversion rates, with brands seeing up to a 34% increase in purchase intent. 3. Higher Engagement: Influencer content generates three times more likes, comments, and shares than typical ads, according to HubSpot. These collaborations aren’t just about visibility—they’re driving meaningful interactions that lead to action. 4.Higher Conversion Rate: Influencer marketing enables brands to target particular demographics. Whether it is Gen Z fashionistas or millennial fitness enthusiasts, influencer partnerships ensure the message reaches the right audience, resulting in a 20% higher conversion rate than broad-based ads, according to Forrester Research. 5. Revenue Uplift: Here’s the real deal—influencer-driven campaigns are delivering a significant boost to the bottom line. Brands are reporting up to a 5x return on investment (ROI), with some seeing a 38% increase in direct sales through these partnerships, according to a Statista report. It’s no surprise that Meta and other platforms are fully embracing these influencer collaborations. As an audience, it’s fascinating to see how these posts aren’t just creating buzz but also driving substantial revenue growth for brands. What’s your take? Let’s discuss #InfluencerMarketing #DigitalStrategy #MetaAds #MarketingTrends #RevenueGrowth #ROI #ConversionRates

🛍️ 𝗙𝗿𝗼𝗺 𝗦𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗟𝗲𝗮𝗽 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝗻𝘁𝗼 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲📈 #Socialmedia has transformed from a place for connection and content into a bustling digital #marketplace. This evolution has witnessed platforms like Facebook and Instagram integrating #shopping features, leading to a new shopping paradigm. 🌟 TikTok Shop - 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 TikTok, with its 1.67 billion active users, isn't just for dance challenges anymore. 😁 It's quickly becoming an #ecommerce giant. TikTok initially trialed Shopping with select Shopify merchants in US and UK, later expanding to Canada, but have since rolled it out on a broader scale. The feature's launch into e-commerce in the US was part of TikTok's strategic expansion, tapping into the booming #socialcommerce market projected to hit $67.32 billion in the U.S. in 2024. This past holiday season proved to be TikTok Shop’s first major test. According to TikTok, about 150,000 creators and sellers published shoppable videos or Live shopping streams during the #BlackFriday and #CyberMonday week. Furthermore, TikTok said over 5 million new customers made a purchase on TikTok Shop during that weekend — a result of 22.8 billion views across all shoppable livestreams and videos. 🌟How TikTok Shop Changes the Game: 🛍️ Integrated #ShoppingExperience: Users can browse and buy without leaving the app. Shopify integration means businesses can manage their TikTok campaigns alongside their e-commerce operations. 🔮 #PersonalizedDiscovery: The 'For You' page tailors product discovery to user preferences. 🎨 #CreativeFreedom: Brands can leverage unique, authentic content that resonates with the TikTok audience. 🌟Why This Evolution? 🔄 Consumer trends are shifting towards more #immersive and #interactive shopping experiences. 🎢 The seamless blend of entertainment and shopping caters to the desires of #GenZ and even #Millennials. 🔍 In the #fashion industry, several brands have effectively leveraged TikTok Shop to boost their online presence and sales. 🛍️ ASOS.com: Builds community with behind-the-scenes clips, fostering authenticity. 😂 Crocs: Embraces TikTok's humor with engaging, trendy content. 👖 #Levi’s: Balances trendy and educational content about denim and fashion history, adding a vintage brand feel. 🎥 ZARA SA: Attracts with visually captivating editing, showcasing stylish fashion. 👟 Nike: Strengthens community through interactive posts and interviews. 🏞️ The North Face: Shares adventure vlogs, aligning with their brand's adventurous spirit. 🛹 Vans, a VF Company: Connects with skateboarding culture, embodying youthfulness and boldness. ❓ 💬 Are you ready to tap into TikTok Shopping for your brand? Share your thoughts! #TikTokShopping #SocialCommerce #EcommerceStrategy #DigitalMarketing #RetailInnovation #FashionTech