Analyzing Competitors in Retail Digital Marketing

Stop guessing what customers want. Your competitors' reviews have the answers. Here's my exact process for extracting opportunities from your competitor reviews: Step 1: Gather competitor reviews automatically Use this prompt on Chat GPT Deep research: "Task: Collect up to 100 English-language customer reviews (or as many as are publicly available if fewer than 100) for [Competitor Product/Service] from the following platforms: Amazon Google Reviews Industry forums (e.g., Reddit) [Companies official website] Etc. Requirements: Include both positive and negative feedback for each platform. Only include reviews written in English. There is no restriction on date range – include reviews from any time. If fewer than 100 reviews are available on a platform, include all available. Organize the reviews into a table grouped by platform, with two columns: one for Positive Reviews and one for Negative Reviews." Why it works: → Ensures comprehensive data across multiple platforms → Captures both praise and complaints for complete picture → Structured format makes analysis easier in next steps Step 2: Extract key customer pain points Prompt: "Analyze these reviews and identify the top 5 recurring pain points. For each, include customer quotes and rate the emotional intensity on a scale of 1-10." Why it works: → Focuses on patterns, not outliers → Captures authentic customer language → Prioritizes by emotional impact Step 3: Identify unmet needs across competitors Prompt: "Create a comparison matrix showing which customer needs remain unmet by all analyzed competitors. Highlight the biggest market gaps." Why it works: → Visualizes patterns across competitors → Identifies true market gaps → Prioritizes highest-value opportunities Step 4: Validate findings with targeted research Prompt: "Based on these unmet needs, create 5 survey questions I can use to validate these findings with my own audience." Why it works: → Connects directly to identified gaps → Keeps surveys focused and completion-friendly → Validates before investing resources Step 5: Prioritize opportunities by impact and effort Prompt: "For each opportunity, help me estimate: 1) Revenue impact, 2) Development complexity, 3) Time to market, and 4) Competitive advantage duration. Then rank them." Why it works: → Balances reward against effort → Considers long-term competitive advantage → Forces clear prioritization What product would you like to enhance using this method? Share below and I'll help you craft the perfect prompts for your specific situation.

Want to see ways your competition is growing organic traffic/sales and you're not? A business recently asked me point blank what are our competitors leveraging that we are not?. Here's the 2-minute process I showed them to uncover these opportunities: 1. **Go to Ahrefs Competitive Analysis**    Open Ahrefs > All tools > competitive analysis 2. **Add competitor domains**    Enter 2-3 competitors who consistently outrank you. Choose businesses similar in size and product offering, also indirect competitors that perform well organically. 3. **Set the right filters**    Adjust the filter to see ways they are driving traffic that you are completely missing, and areas you can do better. 4. **Analyze the intent patterns**    Don't just grab random keywords. Look for patterns in what your competitors are ranking for: product led SEO strategies, product comparisons, category pages, or problem-solving content. 5. **Prioritize based on business impact**    Sort by traffic potential or conversion likelihood, not just search volume. A 300-volume product comparison keyword often converts better than a 3,000-volume informational one. I've seen small eCommerce stores increase revenue by 20%+ just by filling these high-intent gaps their competitors were already leveraging. The key isn't copying – it's understanding what buyer touch points you're not answering but could be. What opportunities have you discovered from doing competitor analysis?

What if your competitors were handing you a roadmap to their strategy? That’s essentially what Amazon’s Brand Analytics offers—if you know how to read it. Brand Analytics is more than just numbers; it’s a treasure trove of insights. Start with the Search Term Report. It shows top search terms and where your products rank, but the real gold is in seeing how your competitors are placed. Are they dominating specific keywords you’re ignoring? That’s your cue to optimize. Next, dive into the Market Basket Analysis. It reveals what customers are buying alongside your products—or your competitor’s. Spot a trend? Bundle or cross-sell to ride the wave. Finally, look at the Item Comparison and Alternate Purchase reports. They tell you who else is in your customer’s cart or stealing the sale. Analyze their pricing, reviews, and messaging. What are they doing better? Where do you have an edge? Use these insights to refine your strategy. Keyword targeting, product positioning, and even pricing can all benefit from this data. How do you leverage competitive intelligence in your eCommerce strategy?