Dynamic Product Bundling

Stop guessing your way to a higher AOV.   𝗕𝘂𝗻𝗱𝗹𝗶𝗻𝗴 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁 = 𝗽𝗿𝗼𝗳𝗶𝘁 𝘂𝗽, 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗱𝗼𝘄𝗻. 👇 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵:  Most brands 𝘀𝗹𝗮𝗽 𝗯𝘂𝗻𝗱𝗹𝗲𝘀 𝗼𝗻 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗴𝗲 and expect magic.   But random pairings ≠ real revenue. 𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀?   → 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗺𝗯𝗼𝘀: Use your purchase data to see what customers *actually* buy together.   → 𝗖𝗹𝗲𝗮𝗿 𝘃𝗮𝗹𝘂𝗲: Show the savings/upside front and center—don't hide it in fine print.   → 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: One click to add the bundle, zero confusion. We rolled this out for a client.   𝗥𝗲𝘀𝘂𝗹𝘁: 77% of customers chose the bundle. Tens of thousands in extra monthly revenue—see image for the real numbers. 𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮:   ✅ Know what your customers want.   ✅ Make it simple.   ✅ Communicate the benefit. Bundles aren’t “set and forget”—they’re a conversion machine if you get the details right. Are you still bundling by guesswork?   Drop a “💰” if you want to see the data-led approach that works. #eCommerce #AOV #CRO #ProductStrategy

🔥 Still pouring ad spend into single-product sales? You're burning margin. And it's killing your scale. Strong statement? Yes. Backed by data? 100%. After analyzing 100+ eCom brands spending $50K+/month, the results are crystal clear: 🚫 Single-Product Economics > Higher CAC relative to AOV > Fixed shipping eats more margin > Lower purchase frequency > Higher return rates > Fewer creative angles = faster fatigue ✅ Bundle Economics > Higher AOV absorbs rising CACs > Shipping cost spread across SKUs > More value = fewer returns > Easier to position as a full solution > Way more ad angles to test Here’s the 5-step playbook that keeps winning: 1. Analyze Purchase Behavior > Find natural bundles from past orders • Split by first-time vs repeat buyers • Set your bundle value target (e.g. $90–120) 2. Build a BYOB (Build Your Own Bundle) Page > Tiered pricing (e.g. 3+ = 10% off) • Add logic: cross-sell by use case or category • Make it fun to build - not a chore 3. Optimize the Cart Experience > Add milestone progress (free gift at $X) • Trigger bundle suggestions when single items are added • Use scarcity-driven bundles (e.g. “Only 250 left”) 4. Align Your Ad Creative > Stop selling features - sell the bundle value • Lead with savings, convenience, and transformation • Position bundles as “the complete solution” 5. Create VIP-Only Bundles > Offer pre-applied discounts for high-value customers • Build email/SMS flows that trigger bundle offers post-purchase • Reward loyalty with early access and exclusives The bottom line: If your growth has plateaued and your AOV isn’t climbing, bundling isn’t just a nice-to-have... it’s your next best lever. It improves margins, strengthens retention, and gives your ad account a lot more room to breathe. ---- Spending $50K+/month? Want a second set of eyes on how your brand’s performing? Drop me a “AUDIT” and I’ll personally review: → Your ad creative and messaging → Media buying infrastructure → Landing pages and checkout flow

I analysed the top 50 Shopify supplement brands. 💊 Why? They’re the hardest working marketers. 70% use the same strategy to boost revenue: Product bundles. I've used this simple tactic before and it doubled ROAS for paid ads. Here's how to build winning bundles using Shopify Sidekick, their AI chat tool: 1. Find Natural Pairs Use Shopify Sidekick to check your "frequently bought together" data Look for products bought together 30% of the time or more Pick items that work well together, not competing products 2. Spot Multi-Buy Patterns Ask Sidekick which products customers buy in bulk Check your average quantity per order Focus on items where people buy 2 or more units 3. Build Smart Bundles Price bundles 10-15% less than buying items on their own Create dedicated pages for each bundle Run ads to bundle pages Target 30% higher order values Quick Start: Test this with the free Shopify Bundles app. It creates virtual bundles your team can fulfil. Bottom Line: Brands using this strategy see 30% higher order values and double the return on ad spend. Most see results within 30 days of launch. The best part? Your best customers already show you which bundles to create!

Want to see if you're leaving money on the table? Here's an often neglected Shopify report: Items bought together. It will show you the most common combinations of products in orders. It looks like this: ---- Product A + Product B -> 15 orders Product A + Product C -> 7 orders ---- How to make more money out of it? First, ignore combinations you've already bundled. If you already have a widget on the product page to add both Product A and Product B, it's natural to see these in the report. Then, see what else you didn't think of bundling. For example, Product A and C. People naturally find and add these together to the cart. Finally, bundle them. There are many ways to do this. For example: - Create native product bundles (Bundles app). - Show Product C as a recommendation on the product page (Search & Discovery app). - Recommend these on the cart element / checkout / after-checkout. You get two benefits: 1. Reduce friction for customers already intending to buy these together. 2. Recommend the extra product to customers who were not aware in the first place. #shopify #shopifyplus #ecommerce

Your board wants revenue. Not in 3 quarters. Yesterday. Here's the fastest path that actually works: Bundle your products. Take your hero product—the one everyone knows you for. Pair it with something complementary that doesn't move as fast. Add a travel size. Create a "complete system" offer. Same acquisition cost. Higher average order value. Revenue jumps immediately. Your board sees growth. You move inventory that was sitting. We helped a beauty brand do this. They had three hero products everyone wanted and a dozen others nobody knew about. Started bundling them. Average order value jumped 35% overnight. No new ad creative. No platform changes. Just smart product packaging. The math is simple: If it costs you $50 to acquire a customer and they spend $100, you're at 2X ROAS. Bundle drives that to $135, you're suddenly at 2.7X. Same ad spend. Better margins. Your board doesn't care about click-through rates. They care about revenue per customer. Give them what they want.

Digital commerce is not e-commerce More SKUs ≠ More Sales Most companies scale online shelves. Growth leaders scale digital operating systems. Commerce is now an ecosystem play—not just transactions. Here’s how executives can unlock this flywheel. Step 1. Unify data across digital touchpoints Use CDPs to stitch intent signals from site, app, and email. Sephora achieved 3.5X conversion lift by linking loyalty data with real-time offers. Step 2. Build dynamic product ecosystems Design bundles, tiers, or service layers based on usage. Logitech saw 18% AOV growth from gamer-centric bundles during campaign peaks. Step 3. Integrate content with conversion Marry brand storytelling with product utility. Nike connected training app content to product drops—spiking conversion by 80% on key SKUs. You don’t need more SKUs. You need smarter systems. #DigitalTransformation #CommerceStrategy #SaaSMarketing