Crafting Taglines That Capture Your Brand Essence

Beauty brands, stop using your tagline to describe your products. Do this instead. Before we dive in, let’s look at a few iconic taglines—the ones that have stood the test of time: Apple – Think Different. L’Oréal – Because You’re Worth It. Nike – Just Do It. What makes these taglines so powerful? They don’t describe a product. They tap into a brand’s deeper mission and, most importantly, create an emotional connection with their audience. Now, imagine if Apple had gone with "Revolutionary Technology" instead. Not quite as compelling, right? It’s vague, uninspired, and lacks emotional pull. The same applies to beauty brands. Instead of something like "Clean Beauty That Performs" go deeper. What are you actually promising your customers? What’s the bigger transformation you’re offering? Take Crown Affair : their tagline "Take Your Time" isn’t about ingredients or efficacy. It’s a mindset. It’s a promise of ease, simplicity, and the luxury of unhurried self-care. To get to the heart of your tagline, ask yourself these questions: _ Who is your key audience and what do they deeply care about? _ What is your point of difference from others in your space? _ What larger promise are you making to your key audience? How do you want them to feel? Want to chat more about taglines? Drop a comment below! #branding #beautymarketing #brandvoice

How I write memorable taglines: Your tagline should communicate → the one thing you want prospects to remember → the unique value you bring to the market → the transformation you make → in 3-6 words No pressure, right? 😅 Way easier said than actually done. So, how do I pump out taglines that work for our customers? I do these 5 things: → Know what matters to their ideal customers → Uncover their unique value → Map out what I want to communicate → Get the sh*t ideas out → Iterate Take this tagline I wrote: Where Data Sparks Action It came from: - their offer: collecting data from OEM equipment - their unique value: creating a prioritized checklist from the data - their main benefit: giving you data you can take action on All the pieces were there. I just had to find a clear, compelling, and memorable way to say it. Writing your own tagline? Look at your offer, unique value, and main benefit. The pieces are there. You just need to make them sing. ✌🏼 #shftyourbrand PS. If you want a tagline that resonates with your ideal customers, join 125+ other businesses who have a #SassyJason crafted tagline → https://lnkd.in/ehZyy3Kk

A tagline is your brand’s elevator pitch, usually in five words or fewer. Because it is so short, every word must pull its weight. If the line is generic, it dissolves into background noise. If the line is reversible, it fails to communicate a meaningful stance. A short checklist for better taglines: (1) Specificity Check: - What unique capability, audience, or philosophy does the line reference? - Could a random company in a different industry use the same words without raising eyebrows? - Would a journalist immediately understand what domain you operate in? (2) Reverse‑It Test: - State the exact opposite. - Ask: Could a sane organization adopt that opposite as its slogan? - If the answer is “yes,” your original line is likely bland. (3) Useless-Words Check: - Meaningless power verbs, such as “empower,” “innovate,” or “unlock.” Replace with a specific benefit or unique mechanism. - Copycat values, such as “integrity matters.” Instead, surface a contrarian or counter‑cultural stance. - Internal jargon, such as “scalable synergy.” Translate to a customer‑visible outcome. Passing these three tests does not guarantee a perfect tagline, but failing even one test guarantees mediocrity. #taglines #writing #copywriting #webcopy #UX